Rossella Musco

*Graphic Design

Social Media Marketing

Branding and logo

Social Media Marketing

Event planning

Other projects

Nebulophilia

Illustration

I am a digital native and I work with visual arts, branding and social media.I’ve been drawing on paper and scouring the web as long as I can remember.I channel my various interests into my creations.I work with local and global companies, with a specialization in branding and so-cial media management.

About

Branding and logo

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Il salottodello Psicologo

I L S ALO TT ODELLO PSICOLOGO

Il salottodello Psicologo

I L S ALO TT ODELLO PSICOLOGO

IL SALOTTODELLO PSICOLOGOIL SALO TT O

DELLO PSICOLOGO

IL SALOTTODELLO PSICOLOGOIL SALO TT O

DELLO PSICOLOGO

project:

‘Il Salotto dello Psicologo’ is a project born from an idea of the psychologist Marta Scarabottolo with the intent to make it possible for everyone to achieve psychological and physical wellness through psychology.

Personally, I was responsible for:

Personal brandingPrimarily, I created the logo and identity for the project, with strong and coherent imagery, that was then used in all forms of communications.

Social Media Marketing I created the editorial plan and managed social initiatives and activities as well as Facebook advertising.

Il Salotto dello Psicologo

Event planningThemed events in which Marta met her follower to discuss various issues.

Gestione blog Wordpresswww.ilsalottodellopsicologo.it/

VideomakingI shot and mounted videos for Marta’s YouTube channel. One of the videoswas shot in stop-motion with the anima-ted logo prominent in the opening seg-ment.

NewsletterI managed the newsletter service using Mailchimp.

Creazione contenutiI created content of every kind (photo, vi-deos and graphics) for her social stream according to the tastes and style develo-ped through the branding process.

Some examples of content developed for

the projectExpanding on themes for the editorial plan (for

example, the book of the week) or setting up

photographic sets.

Social Media Marketing

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project:

The work I completed for Colors of Cali-fornia, a Tuscan footwear brand, was one of the projects that gave me the most per-sonal creative freedom. I interacted with the style office of the company to define and interpret a new visual style and image that would appeal to young consumers.

Content creationI produced content for social media that communicated the spirit of the brand: rich, strong colours with an element of collage and hand-drawn images.

Social Media MarketingI managed the brand’s social media (Face-book, Twitter, Instagram and Pinterest) including the advertising and social me-dia campaigns. In concurrence with this, I was also responsible for in-store activi-ties related to the project.

Colors of California

project:

While working for ‘Press Me’, I personally managed the social accountsfor the agency.

My work consisted of:

Content creationI developed images for social media that communicated the essence of the agency: feminine, friendly, pastel colours and pop. I produced photos and graphics (both raster and vettorial), documented works in progress and life in the office.

WebsiteI wrote articles about social media mar-keting for the agency’s blog.

Press Me

S42 erendipity?come and

join our Team!

do you believe in

Press meonline

Event planning

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project:

Secret Garden is an annual charity event organised for ‘NoiperVoiOnlus’ at the magnificent Villla Bardini. There were a number of activities: a market with arti-sanal and biological products, workshops for children, aperitivo and music.

Flyers designI produced flyers for the activities organi-sed by Gucci, Ferragamo, Il Gufo, S.forno, Institute Francais and Exclusive Connec-tion.

Presence and supervisionDuring the whole event, I developed re-lationships with the tradesmen and with people attending to the event, and made sure that every activity went smoothly.

Secret Garden 2015-Villa Bardini

project:

Moonlight was an event organised with my university in relation to my course inDigital Productions. For the final exam, the class was asked to organise an entire event, from the project’s concepts to its realisation. The setting of the event, VillaFarnete, allowed us to use the Villa as a screen for our video projects. Each stu-dent exhibited one installation or perfor-mance during the event.

ConceptMy concept was based on the poem ‘The Dream’ by Edgar Allan Poe. Whilst an ac-tor read the poem, my illustrations were projected onto the Villa, creating a small animation feature.

Moonlight2012-Villa le Farnete

Other projects

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project:

For an unfinished project, I was commis-sioned to design a map of Florence.

Realising the illustrationsEvery illustration of the main sites of the city were hand-drawn before being co-loured using computer graphics.

Florence Map

project:

In the heart of Borgo Pinti there exists a social garden where all of Florence is invi-ted to take part in plant cultivation, wor-kshops and other events.

For Orti diPinti I produced:

Photo-shoot For the online magazine Toc-Toc Firenze, I carried out a photo-shoot that was pu-blished together with an article.

Book conceptIn collaboration with the architect, Gia-como Salizzoni, I produced a concept for a sort-of book or diary providing infor-mation on social gardening and recycling.All the illustrations were drawn with com-puter graphics.

Orti diPinti

project:

I worked as Art Director for the event or-ganised for the rebranding of ‘Marina Ga-lanti’, a female handbag brand. In this role, I collaborated with the photographers to realise still-life pictures for the brand’s catalogue.

Marina Galanti

Nebulophilia

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project:

Nebulophilia is my personal project that has allowed me to explore my imagination and subconscious. I like to experiment with diverse mediums to try to find the best form with which to express myself. I have produced scanography, xylography (wood-carvings), photography, illustra-tions and computer graphics.

Nebulophilia is everything I dream and breathe.

Facebook e InstagramThe project is present on social networks that I use to promote my artworks and to share my inspirations.

Etsy StoreNebulophilia has an online store as a shop-window for my artworks.

Nebulophilia

Illustrazione

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project:

Here you can see some illustrations that I have produced using various techniques including traditional drawing, computer graphics and digital collage.

Illustration

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