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APPS OMT-1313

Microsoft SurveyField dates: March 28 to 30, 2013

N = 1,005 Total RespondentsN= 434 Smartphone Household

N=347 Smartphone Users* = below .5%

PROGRAMMER: ASK IF HOUSEHOLD OWNS A SMARTPHONE1. Earlier you said someone in your household owns a Smartphone. Do you personally, ow

a Smartphone?

Base: Household owns asmartphone Total

(n=434)%

SmartphoneHousehold(n=434)

%

SmartphoneUser

(n=347)%

Yes 81 81 100

No 19 19 -

PROGRAMMER: ASK ALL RESPONDENTS QUESTIONS 2 TO 6

2. As far as you know, do any major app stores (or application stores) share your

personal information such as your full name, email address, and the neighborhoodwhere you live, with the maker of the apps you purchase, or not?

Total(n=1,005)

%

SmartphoneHousehold(n=434)

%

SmartphoneUser

(n=347)%

Yes, share 13 18 20

No, do not share 77 71 70Dont know (DO NOTREAD)

10 11 10

3. If you found out that the app stores (or application stores) that you regularlypurchased apps from share your personal information such as your full name, emailaddress, and the neighborhood where you live, with the maker of the apps youpurchase, would you strongly approve, approve, disapprove, or strongly disapprove?

Total(n=1,005)

%

SmartphoneHousehold(n=434)

%

SmartphoneUser

(n=347)%

Total approve 7 9 9

Strongly approve 1 1 1Approve 6 8 7

Total Disapprove 91 91 91Disapprove 32 28 27

Stronglydisapprove

59 63 64

Dont know 3 1 1

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4. In general, do you feel that app stores sharing your personal information with themakers of the apps you purchase without giving you an opportunity to opt-out is aninvasion of your privacy, or not?

Total(n=1,005)

%

SmartphoneHousehold(n=434)

%

SmartphoneUser

(n=347)%

Yes, invasion of privacy 84 86 87No, is not an invasion ofprivacy 13 12 12

Dont know (DO NOT READ) 3 2 2

5. In general, do you believe that app stores should be allowed to share your personalinformation with the makers of the apps you purchase without giving you theopportunity to opt-out , or is that a practice that should not be allowed?

Total(n=1,005)

%

SmartphoneHousehold(n=434)

%

SmartphoneUser

(n=347)%

Yes -- allowed 9 11 11

No not allowed 90 89 90Dont know (DO NOTREAD)

1 * *

6. And do you believe that app stores should warn you before sharing your personalinformation with the makers of the apps you purchase, or should they not have to warnyou?

Total(n=1,005)

%

SmartphoneHousehold(n=434)

%

SmartphoneUser

(n=347)%

Yes they should have towarn 91 94 96

No should not have towarn

7 6 4

Dont know (DO NOT READ) 2 * *

About this study: The RDD telephone survey was conducted March 28-30, 2013 by GfKs Public Affairs &

Corporate Communications division, among a nationally-representative sample of 1,005 adults age 18 or

older. Interviews were conducted with 752 respondents on landlines and 253 respondents on cellular

telephones. The data were weighted on age, sex, education, race and geographic region. The margin of

error on results based on the full sample is plus or minus 3 percentage points.