distimo mobile asia congress presentation - findings on monetization in app stores
Post on 17-Oct-2014
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DESCRIPTION
Our presentation from the App Planet Forum during the Mobile Asia Congress 2010 in Hong Kong.TRANSCRIPT
app store analytics
Vincent HoogstederCo-founder & CEO
MOBILE APP STORES
DISTIMOREPORTDISTIMOREPORTDISTIMOREPORTDISTIMOREPORT
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1. Distimo collects all public application data from app stores2. Developers use our analytics tool to monitor own and competing apps3. Based on analyses of data, we deliver detailed market reports
Distimo Report•For OEM’s & carriers•App store market reports
Distimo Monitor•For developers•Free app store analytics
PRODUCTS
TODAYSOME OF OURFINDINGS ON MONETIZATIONIN APP STORES
BUSINESS MODELS ARE CHANGING
IN-APP PURCHASES
2% Of all applications use In-App Purchases
October 2010 - US
REVENUE FROM IN-APP PURCHASES
October 2010 - US
26% 26% of revenue in the top 100 grossing is generated by apps that use In-App Purchases
REVENUE BY BUSINESS MODELTOP 100 GROSSING
74%10%
16%
Paid Free with IA Paid with IA
10% by Free apps with In-App Purchases16% by Paid apps with In-App Purchases
October 2010 - US
supported now announced
IN-APP PURCHASE SUPPORT IS GROWING
NEW DEVICES, NEW OPPORTUNITIES
$0
$2
$4
$6
$8
$6.82
$2.11
$4.99
$4.23
Q3 2010 - US
IPAD USERS PAY MORE FOR APPS
All ApplicationsTop Paid
Average Listing Price
Most downloaded apps on iPad are 3 times as expensive as iPhone
On iPad the most downloaded apps are is cheaper than full catalog
IPAD IS NOT A BIG IPHONEUSERS ARE WILLING TO PAY MORE, BUT NOT ALL
DEVELOPERS PRICE ACCORDINGLY
MORE CHANNELS ARE COMING...
...
REAL REVENUE:FOR THEHAPPY FEW?
DOWNLOADS IN TOP OVERALL
0%
25%
50%
75%
100%
24%
76%
Top Paid 1 - 100 Top Paid 101 - 300
October 2010 - US
6xper app
TOP APPLICATIONS COUNTRY OVERLAP
United States
China
Indonesia
Australia
Canada
India
Singapore
United Kingdom
0%
25%
50%
75%
100%
Q3 2010 - US
Consumers in different regions download different content
BIG OPPORTUNITIES FOR LOCAL CONTENT
0
1,000
2,000
3,000
4,000
2010-01 2010-08
Number Of Cross-store Developers (7 major stores)
FRAGMENTATION FORCES DEVELOPERSTO MULTIPLE PLATFORMS
Q1 - Q3 2010 - US
GO FOR >2 STORESNumber of stores cross-store developers are active in.
0%
20%
40%
60%
80%
100%
Q1 2010 Q2 2010 Q3 2010
62%69%
81%
38%31%
19%
3 stores or more2 stores
Q1 - Q3 2010 - US
CREATEMOMENTUM:CHOOSE YOUR MOMENT
DOWNLOADS PER DAY OF THE WEEK
0%
5%
10%
15%
20%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
September 2010 - US
TRAINYARD
Coverage on Italian blog, led to #1 rank in Italy.
UK followed quickly, leading to being featured by Apple.
FINDINGS
•Consider In-App Purchases as a business model
•When going for multiple stores and devices, be aware that consumer purchasing behavior will be different.
•Focus attention on selection of countries that share similarities in content consumption
•Launching your app is not just submitting it to the store, choose your moment carefully
THANK YOU
Free monthly report: www.distimo.com
Custom reports:[email protected]
Free analytics for developers:www.distimo.com/monitor
Vincent [email protected]/distimo