ron shelby ceo, xmlsolutions corporation e-business: real data issues february 12, 2001 e-commerce...
TRANSCRIPT
Ron Shelby
CEO, XMLSolutions Corporation
e-Business: Real Data Issues
February 12, 2001
e-Commerce Data
Challenges
Ron Shelby Data Management History
• Established data management - Travelers Canada• Data Administrator - US Dept of Interior• Consultant - American Management Systems• Head of information management:
– Connecticut Mutual
– USF&G
• Vice President of Data Warehousing - American Express
• Head of Data Warehousing - General Motors
History of Data Management
• Techniques– Data and Business Modeling– Canonical synthesis– Business rules– Object modeling
• Scope– Storage-oriented– Rationalizing data elements– Application-wide– Across a function– Organization-wide
The Business Context
• It’s all e-Business
• Communications Revolution
• Shorter product lifecycles
• Moore’s Law
• Information Technology Impact– Increases Productivity – Destroys Profits
3
CustomerCustomer
SupplierSupplier
GMGMGMGM EmployeeEmployeeAlliance/Alliance/EquityEquity
DealerDealer
Eng.Eng.SupplierSupplier
5
E-Business Domains
GM Business Innovations
• Business 2 Employee
– Socrates Portal
• Business 2 Business
– GM TradeXchange
• Business 2 Customer
– BuyPower
– OnStar
6
IntraNET
ExtraNET
InterNET
100%GM Owned
100%GM Owned
Non-equityMgmt
Non-equityMgmt
Tech Co-opCOE
Tech Co-opCOE
50/50JV
50/50JV
DesignProduct
BusinessServices
CustomerExperience
ProduceProduct
Building the Extended Enterprise
7
SuppliersProductsSchedulesCustomersDealersEmployees
8
B2B2C
Supplier 2/Trading
Customer
Employee
Supplier/Collaborators
Supplier
GM’s e-Business Evolution
Data Diversity
• Data sources from separate islands
• Country islands
• Functional islands
• Application islands
• Organizational islandsFrom a record focus to a document focus
10
Why XML ?Critical need for a universal
interchange syntax that enables interchange between heterogeneous
systems...
XML
• Serializes data
• Document-centric
• Can imbed metadata
• Enables machine-to-machine automation
• Forms the foundation for enterprise-to-enterprise information integration
Initial Vision
Vision
“Become the automotive industry leader in real-time communications between
GM and its supply chain by 2001.”
Vision
“Become the automotive industry leader in real-time communications between
GM and its supply chain by 2001.”
Vision
“To establish the world’s leading virtual marketplace enabling multiple buyers and sellers to conduct business and improve supply chain management.”
Vision
“To establish the world’s leading virtual marketplace enabling multiple buyers and sellers to conduct business and improve supply chain management.”
TradeXchange Overview
TradeXchange Portal Applications
Cat
alo
g P
rocu
rem
ent
Many Buyers
Au
ctio
n S
ervi
ces
Rev
erse
Au
ctio
n
Bid
/ Q
uo
te
Su
pp
ly O
rder
Su
pp
ly C
hai
n M
gm
t
Fin
anci
al S
ervi
ces
Des
ign
Co
llab
ora
tio
n
XML Engine
Databases
Commerce OneTrading Community
XML
EDI
WebBrowser
Many Suppliers
Suppliers
Suppliers
SuppliersBuy Site
APS
ERP
PDMInfrastructure (Telecom, Public Internet, ANX)
Creating A Global Automotive Supply Chain NetworkCreating A Global Automotive Supply Chain Network
Covisint GM, Ford, DaimlerChrysler,
Renault/Nissan, Toyota, Oracle and Commerce One
Automotive –XchangeNow Covisint
• A Joint Venture between General Motors,Ford, DaimlerChrysler,Renault/Nissan, Toyota, Oracle and Commerce One
• Open to All OEMs, Suppliers, and Dealers• Comprehensive Portfolio of Services
– Sourcing & Procurement– Supply Chain Management
• Primary Benefits– Streamlined Flow of Products & Information– Improved Integration and Collaboration– More Competitive Supply Network
Covisint Vision
ContentPartners
Client AClient AClient AClient ASuppliersSuppliers
Bidding &Bidding &NegotiationsNegotiationsBidding &Bidding &
NegotiationsNegotiationsSpotSpot
PurchasesPurchases
SpotSpotPurchasesPurchases
Transaction ProcessingTransaction ProcessingTransaction ProcessingTransaction Processing
BuyerBuyerSelf ServiceSelf Service
BuyerBuyerSelf ServiceSelf Service
SupplierSupplierSelf ServiceSelf Service
SupplierSupplierSelf ServiceSelf Service
GeneralGeneralInformationInformation
GeneralGeneralInformationInformation
SupplierSupplierDirectoryDirectorySupplierSupplierDirectoryDirectory
Integration KitsIntegration KitsIntegration KitsIntegration Kits
Marketplaces
Dea
lers
, D
istr
ibu
tors
Cu
sto
mer
s
Supply Chain PlanningSupply Chain PlanningSupply Chain PlanningSupply Chain PlanningOE
Ms,
Tie
r1-T
ier
x S
up
pli
ers
OTD Technical Architecture
Wrapper(s)
WebEngines
OutsourcedServices
LegacyApplications
DataDecisionSupport
Portals
Order to Delivery
Supply Power
e-GM BuyPower
WebApplications
Integration Framework
Data Challenges e-Commerce
• Document-centric
• Data from many sources
• Short implementation time
• Skills and tools of today’s vendors
• Growing semantic diversity
• Many flavors of XML
• Need for corporate vocabulary based on corporate semantic model
Impact of B2B e-Commerce
• Slow and expensive integration projects
• Choice between risky replacement and expensive interfacing
• EAI vendor focus on point-to-point data mapping drives cost, complexity, risk
• Vendor use of proprietary XML “standards” creating more islands of information
OnStar Virtual Advisor
OnStar.netOnStar.net
PalmPilotWindows CEGSM SMSWAP+PCS
FaxE-MailPager
OnStarVirtual
AdvisorGateway
Browser
InternetWirelessNetworksIntranet Extranet
SatelliteNetworks
Call CenterOracle/IBM
“Internal Content”
Any Internal Source
Call Center
NewsStocks
Weather
“External Content”
Any Internet Source
News
Integration Hub
Choose The Right Approach
• Avoid point-to-point application integration• Technology and market expertise • Support for all XML dialects• Products easily integrate with other B2B applications• Map to and from a semantic model based on a shared
vocabulary
The Collaboration Hub:Reducing Interface Complexity
• Consolidates data• Simplifies changes• Reduces number of
interfaces• Reduces costs and
delivery times• Easier to add
subscribers
External Applications Legacy ApplicationsC
om
mo
n F
orm
at,
Sem
anti
cs
HUBHUB
Channel Applications
Co
mm
on
Fo
rmat
, S
eman
tics
Market MaturityMISSION
CRITICAL
NON-MISSION
CRITICAL
PLANNED NOTPLANNED
Indirect MaterialsAUCTIONS
#1Indirect Materials
Supply Chain PlanningMARKETPLACES
#2DIRECT
MATERIALSB2B
#3COLLABORATIVE
COMMERCEB2B2C
Common Semantics
• Lack of common semantics will greatly hinder e-commerce in the intermediate and long term.
• For e-commerce to use XML to its full potential, the common semantics problem must be resolved
• XML does not directly solve the semantics problem
• Example: Purchase Order Number, P_123, PO_Num, and PN
Create a Corporate Vocabulary
• Pinpoint strategic business information• Extend from vertical industry standards• Uncover and leverage metadata and semantics
from legacy systems• Extract naming standards, corporate entities,
attributes, elements and semantics• Conduct business using the same syntax &
semantics• Create Document Type Definitions (DTDs &
schemas)
Web-Enabled EDI
• Standard vocabulary for business communication• Mapping of X12 and EDIFACT to XML • Multi-lingual transaction sets• XSL output is human- and ANY machine-
readable, allowing for complete query and analysis
• Ability to multipurpose output• Leverage existing legacy data
Web-Enabling EDI/Direct Materials
• Securely send and receive data using widest variety of transport and security protocols available.
• Enterprise level workflow solution to define, model and automate business processes.
Web-Enabling E-Commerce
• Platform for managing Direct and Indirect e-Procurement
• Enterprise-to-Enterprise Integration
• 3:1 speed to market
• Vertical Industry Transaction Sets (AIA, AIAG, CIDX & many others)
• Highly extensible to meet the ever-changing needs of business partners and customers
Business Issues • Yet 80% supplying partners are still unable
to trade electronically• Costs 10 times as much to transact
manually than electronically• New XML-based formats are used for data
interchange (xCBL, cXML, RosettaNet, and ebXML) but need to link into existing systems
• Internet technologies will cause disaggregation of corporate functions
Business-to-Business-to-Customer
• B2B Nirvana is Collaboration
• B2B2C – customer drives specific product requirements and demands which require dynamic supply chain automation
• Mass customization – produce at scale and speed required to fulfill customized orders
• Examples: GM Buy Power; Dell; Gateway
B2B Collaborative Ecosystem
Global 2000 Company
Customer
E-Marketplace
Business-to-Business
Bu
siness-to
-Exch
ang
e
Exchange-to-Exchange
The Future of B2B e-Commerce
• Rapid adoption e-Business systems• Many exchanges• Many different XML “standards”• Many exchanges “hubs”• XML transformation engines at the center
of every exchange hub • Opportunity to re-deploy corporate data
models to neutral, common vocabulary for XML