role of media in rural society
TRANSCRIPT
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ROLE OF MEDIAIN RURAL SOCIETY
By: Akhil Kaushik
Participant 82nd Orientation Course, ASC Jaipur, Raj. Univ.
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OUTLINE OF PRESENTATION
Introduction.
Role of Media.
Pros & Cons of Media.
ICT & its Impact.
Conclusion.
Media & its types.
ICT’s Applications in Rural India
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DEFINITION OF MEDIA
1. Generally, “Media” refers to various means of communication like : -
• Newspaper,
• Radio,
• Television,
• Internet, etc.
2. The term can also be used as a collective noun for press or news reporting agencies.
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Media
Int rnet
TELEVISION
Newspaper
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ROLE OF MEDIA
• Educates us about human rights.
• Builds the society.
• Aware us against social & economic evils.
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Advantages: 2 E’s of Media:- Education &
Entertainment.
Disadvantages: Masala News.
Illicit content & bad impact on children.
Biased.
Benefits from Internet.
Promoting literacy.
Keeps us informed & updated.
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• ICT means Information & Communication Technology means all technologies used for communication and information purposes.
• It includes all media mentioned above like Internet, TC, Radio, etc.
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• ICT is a basic infrastructure necessary for economic and social development of a country.
• ICT helps to transmit & process info. b/w different parts of societies.
• ICT is major tool for e-governance.
• Internet plays a fundamental function in ICT role.
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• Education
• Job training
• Health care
• Food security
• Environment management
• Government efficiency
• Communication
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• Technology infrastructure
• Human capacity
• Awareness in citizens
• Financial partnerships b/w public & private sectors
• Political will
• Creativity and management
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• Initiated in June 2000 & currently has 6,500 centers.
• Running in 40,000 villages in 10 Indian states.
• Helped app. 4 million farmers to rise above poverty.
• Internet kiosk in house of Sanchalak
• Knowledge in regional language.
• Relevant real-time agricultural info. Like:
– Commodity prices,
– local weather,
– latest news,
– reduces transaction costs by eliminating middle man.
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• Strong presence in Andhra Pradesh, Assam & Uttar Pradesh.
• It provide a sound kiosk-based service to deliver services such as: - >
1. Health,
2. Education,
3. Banking,
4. Micro-financing &
5. Livelihood services like rural BPOs.
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• Drishtee Haat acts as an online platform where rural producers can price, upload and sell their own products to consumers from across the globe.
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• It is an initiative of
Kerala state IT mission
to bridge up the digital
divide.
• Its aim is to setup a
network of 6000 info.
centers to educate
atleast 1 member in
each of 6.5 million
families in Kerala.
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Akshaya provides services like: ->
• Data entry,
• Computer & Internet training
• Generate and distribute locally relevant content,
• Issue of certificates,
• Licenses,
• Tax collection, etc.
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• PCs remain expensive, fragile & quickly obsolete.
• Softwares v/s regional languages.
• Lack of Infrastructure
• Lack of awareness among users.
• Lack of realistic financial model.
• Some part of population is excluded sometimes (Females, landless and backward classes).
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• ICT can play a major role in development of rural India especially e-governance.
• However, ICT faces many challenges & its still a long road to the destination.
• Media is like a necessary evil as it has both positive & negative sides.
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