roi drivers for a startwithxml production process
DESCRIPTION
Overview of the key components that provide the return on investment in an XML workflow. (Brian O’Leary, Magellan Media Consulting Partners)TRANSCRIPT
ROI Drivers
StartWithXML ForumJanuary 13, 2008
CalculaCng a return on investment
• The investment: ShiGing from processcomplexity to content agility
• The return: Both cost management andrevenue growth
• Different models for different kinds of books
StarCng point – XML transiCon
“Write once, readonce” (single‐
format delivery)
“Write once, read many”(suppor;ng mul;pleformats and uses)
From complexity to agility
Making the business case
Business case components takenfrom “StartWithXML: Why andHow” research paper, secCon 2.1)
DigitalmarkeCng
Custompublishing
ContentaggregaCon
Many
Few ornone
Frequency of or potenCal for reuse
Travel andtourism
CookbooksSTM
Author orannotatedediCons
Travelogues
Tests
FicConal seriesHistorical ficCon (opportunity tocapture people, places, events)
Novels
“Chunks”
Low High
Religion (esp Bibles)
Business EducaCon
Reference
Scholarlymonographs
EsCmaCng XML’s potenCal benefits
Many
Few ornone
Frequency of or potenCal for reuse
Travel andtourism
CookbooksSTM
Author orannotatedediCons
Travelogues
Tests
FicConal seriesHistorical ficCon (opportunity tocapture people, places, events)
Novels
“Chunks”
Low High
Religion (esp Bibles)
Business EducaCon
Reference
Scholarlymonographs
EsCmaCng XML’s potenCal benefits
Many
Few ornone
Frequency of or potenCal for reuse
Travel andtourism
CookbooksSTM
Author orannotatedediCons
Travelogues
Tests
FicConal seriesHistorical ficCon (opportunity tocapture people, places, events)
Novels
“Chunks”
Low High
Religion (esp Bibles)
Business EducaCon
Reference
Scholarlymonographs
EsCmaCng XML’s potenCal benefits
Recapping…
• Process complexity content agility
• Cost management and revenue growth
• Different models for different kinds of books