INSTINCT /

01

BOND AND CELEBRATE WITH OTHERS

01 instinct

project 01

donna roggi

OSCAR MAYER{ o n e }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

_RETRO ELEMENTS

_NEW FUN FACTS

_OFFSET PRINTING

_UNIQUE DIMENSIONS

_BRIGHT COLOURS

_BOARD GAME

_ILLUSTRATIONS

_WEINERMOBILE

_CHILDRENS AGES

PACK

AGE

DES

IGN

01 KEY ELEMENTS

project 01

donna roggi

CELEBRATE

After careful consideration of today's modern needs, and the fun design aesthetics of the atomic fifties, the most profitable products would be a paddle board, yo-yo, bike horn and an indoor and outdoor darkboard

How does one make more money for the weinie king?

Entice the collectors.

(1) MARKETING AND DESIGN POSITION FOR OSCAR MAYER

Oscar Mayer has a incredible demographic and has equally impressive marketing tactics. The basis of their marketing relates back to the nostalgic feeling of bringing family together. From young to old, Oscar Mayer is there to bring smiles to everyone's face.

(2) UNIQUE DESIGN AESTHETICS

Oscar Mayer's newcollector's editionis going to use the aesthetics of retro 1950's design. Bright colors, fun design and a new look for today's shelves to archieve the most attraction.

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?The nostalgia Oscar Mayer is able to bring forth from customers is unmistakable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next neighbor hood gathering? Oscar Mayer is the epitome of fun and nostalgia, a perfect market for collectors of all ages. With this unique line of attention grabbing products, we are sure to grab the attention of children, adults and the vintage collectors. The design is bright and unique while still relating to the retro design used in the 1950s.

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

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INSTINCT /

02

COMPETE FOR AN ADVANTAGE

01 instinct

project 01

donna roggi

THE VIVARIUM{ T W O }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

project 01

donna roggi

Make it mysterious and intriguing

Using a nostalgic fifties feel, we are able to market vintage-style products unique to that time period of american history. After careful consideration of today's modern needs, and the fun design aesthetics of the atomic fifties, the most profitable products would be a paddle board, yo-yo, bike horn and an indoor and outdoor darkboard

(1) WHAT IS THE VIVARIUM

The Vivarium is the nation's largerest herbological store. It attracts customers from near and far to browse the isles of snakes, spiders, turtles and habitat equipment.(2) UNIQUE DESIGN AESTHETICS

Oscar Mayer's newcollector's editionis going to use the aesthetics of retro 1950's design. Bright colors, fun design and a stunning new look for today's shelves to archieve the most attraction.

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?

The nostalgia Oscar Mayer is able to bring forth from customers is unmistakable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next

neighbor hood gather-ing? Oscar Mayer is

the epitome of fun and nostalgia, a perfect mar-ket for collectors of all ages. With this unique

How do you design to sell against the brightly colored competitiors?

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

necco rebrand{ F O U R }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

Spring show{ T H R E E }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

project 01

donna roggi

BRAND STYLE GUIDE

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

How do you brand a large event of different artistic styles and mediums?

TEA

CH Make it Multi-Dimensional

2

(1) MARKETING AND DESIGN POSITION FOR OSCAR MAYER

Oscar Mayer has a incredible demographic and has equally impressive marketing tactics. The basis of their marketing relates back to the nostalgic feeling of bringing family together. From young to old, Oscar Mayer is there to bring smiles to everyone's face.

(2) UNIQUE DESIGN AESTHETICS

Oscar Mayer's newcollector's editionis going to use the aesthetics of retro 1950's design. Bright colors, fun design and a new look for today's shelves to archieve the most attraction.

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?The nostalgia Oscar Mayer is able to bring forth from customers is unmistakable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next neighbor hood gathering? Oscar Mayer is the epitome of fun and nostalgia, a perfect market for collectors of all ages. With this unique line of attention grabbing products, we are sure to grab the attention of children, adults and the vintage collectors. The design is bright and unique while still relating to the retro design used in the 1950s.

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

HOME > ALL DEPARTMENTS > PHOTOGRAPHY

2011

Explore a showcase of the beststudent work and fresh talent

800.544.2787 CONTACT US

SHOW2011

SPRINGACADEMY of ART UNIVERSITY

WORDS by ELENA ZHUKOV

donna roggi package design 111oscar mayer

Ø7instinct

gain an advantage

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

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INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

SEARS{ F O U R }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

How do you advertise a large event of different artistic mediums?

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

marix

WOMEN'S FITNESS

AUTO CARE

EXTRA AUTO CARE

A line of auto parts carrying the trust and dura-bility already known from Sears Auto. The pack-aging is both clean and classic to show history and to let it stand out.

project 01

donna roggi

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?The nostalgia Oscar Mayer is able to bring forth from customers is unmis-takable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next neighbor hood gathering? Oscar Mayer is the epitome of fun and nostalgia, a perfect market for collectors of all

(3) WHAT IS THE

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

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project 01

donna roggi

donna roggi package design 111oscar mayer

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project 01

donna roggi

donna roggi package design 111oscar mayer

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project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?The nostalgia Oscar Mayer is able to bring forth from customers is unmis-takable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next neighbor hood gathering? Oscar Mayer is the epitome of fun and nostalgia, a perfect market for collectors of all

(3) WHAT IS THE

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

Vivastertem ne confex novehem hostur untem, co tam incul videm quodico nsulest actor potam re corest? Ra, consiliamdi in venditis sentem nequi iam audes inat. Seremqui in sulto publintem iliu me cum inatina, esime nonim auc intiusc itabus, tuus contraternum nonsum inessid estamquam me ium quiumen ihintent. Satifes senatiente, num tabem is con Itam,

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR: nost ditia am ocaecitum ad C. Ere, culiumust vatu que efactuderem probus, o ut aucerum oc, se, es iaecta, neri co cons esimium etod con

How do you advertise a large event of different artistic mediums?

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR:

Untem, co tam incul videm quodico nsulest actor potam re corest? Ra, consiliamdi in venditis sentem nequi iam audes inat. Seremqui in sulto publintem iliu me fdcum inatina, esime nonim auc intiusc fdddaitabus, tuusa am ocaecitum ad C. Ere, dd-daitabus, is con Itam, nosta am ocaecitum ad C. Ere, tuus con dtraternum abem is

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR:

Untem, co tam incul videm

MAKE IT MULTI-DIMENSIONAL

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

TEA

CH

Vivastertem ne confex novehem hostur untem, co tam incul videm quodico nsulest actor potam re corest? Ra, consiliamdi in venditis sentem nequi iam audes inat. Seremqui in sulto publintem iliu me cum inatina, esime nonim auc intiusc itabus, tuus contraternum nonsum inessid estamquam me ium quiumen ihintent. Satifes senatiente, num tabem is con Itam,

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR: nost ditia am ocaecitum ad C. Ere, culiumust vatu que efactuderem probus, o ut aucerum oc, se, es iaecta, neri co cons esimium etod con

How do you advertise a large event of different artistic mediums?

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR:

Untem, co tam incul videm quodico nsulest actor potam

re corest? Ra, consiliamdi in venditis sentem nequi iam audes inat. Seremqui in sulto publintem iliu me fdcum inatina, esime nonim auc intiusc fdddaitabus, tuusa am ocaecitum ad C. Ere, dd-daitabus, is con Itam, nosta am ocaecitum ad C. Ere, tuus con dtraternum abem is

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR:

Untem, co tam incul videm quodico nsulest actor potam re corest? Ra, consiliamdi in venditis sentem nequi iam audes inat. Seremqui in sulto publintem iliu me cum ina-tina, esime nonim auc intiusc itabus, tuus contraternum

// VIUST NE NE CONFEX NOVE abem is con Itam, nost ditia am ocaecitum am ocaecitum ad C. Ere, culiumust vatu que efa probus, o uaucerum oc, se, am ocaecitum ad C. Ere, culiumust vatu que efa probus, o uaucerum oc, se,

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR:

Untem, co tam incul videm quodico nsulest actor potam re corest? Ra, consiliamdi in venditis sentem nequi iam audes inat. Seremqui in sulto publintem iliu me fdcum inatina, esime nonim auc intiusc fdddaitabus, tuus

// VIVASTERTEM NE CONFEX NOVE HEM HOSTUR:

Untem, co tam incul videm quodico nsulest ac-tor potam re corest? Ra, consiliamdi in venditis sentem nequi iam audes inat. Seremqui in sulto publintem iliu me cum inatina, esime nonim auc

// VIUST NE NE CONFEX NOVE nonsum inessid estamquam me ium quiumen ihintent. Satifes senatiente, num tabem is con Itam, nost ditia am ocaecitum ad C. Ere, culiumust vatu que efactuderem probus, o ut aucerum oc, se, es iaecta,

MAKE IT MULTI-DIMENSIONAL

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

mohawk paper promo

{ F O U R }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

project 01

donna roggi

donna roggi package design 111oscar mayer

Ø7instinct

INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

necco rebrand{ F O U R }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

_RETRO ELEMENTS

_NEW FUN FACTS

_OFFSET PRINTING

_UNIQUE DIMENSIONS

_BRIGHT COLOURS

_BOARD GAME

_ILLUSTRATIONS

_WEINERMOBILE

_CHILDRENS AGES

PACK

AGE

DES

IGN

01 KEY ELEMENTS

CELEBRATE

After careful consideration of today's modern needs, and the fun design aesthetics of the atomic fifties, the most profitable products would be a paddle board, yo-yo, bike horn and an indoor and outdoor darkboard

How does one make more money for the weinie king?

Entice the collectors.

(1) MARKETING AND DESIGN POSITION FOR OSCAR MAYER

Oscar Mayer has a incredible demographic and has equally impressive marketing tactics. The basis of their marketing relates back to the nostalgic feeling of bringing family together. From young to old, Oscar Mayer is there to bring smiles to everyone's face.

(2) UNIQUE DESIGN AESTHETICS

Oscar Mayer's newcollector's editionis going to use the aesthetics of retro 1950's design. Bright colors, fun design and a new look for today's shelves to archieve the most attraction.

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?The nostalgia Oscar Mayer is able to bring forth from customers is unmistakable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next neighbor hood gathering? Oscar Mayer is the epitome of fun and nostalgia, a perfect market for collectors of all ages. With this unique line of attention grabbing products, we are sure to grab the attention of children, adults and the vintage collectors. The design is bright and unique while still relating to the retro design used in the 1950s.

INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

necco rebrand{ F O U R }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

_RETRO ELEMENTS

_NEW FUN FACTS

_OFFSET PRINTING

_UNIQUE DIMENSIONS

_BRIGHT COLOURS

_BOARD GAME

_ILLUSTRATIONS

_WEINERMOBILE

_CHILDRENS AGES

PACK

AGE

DES

IGN

01 KEY ELEMENTS

CELEBRATE

After careful consideration of today's modern needs, and the fun design aesthetics of the atomic fifties, the most profitable products would be a paddle board, yo-yo, bike horn and an indoor and outdoor darkboard

How does one make more money for the weinie king?

Entice the collectors.

(1) MARKETING AND DESIGN POSITION FOR OSCAR MAYER

Oscar Mayer has a incredible demographic and has equally impressive marketing tactics. The basis of their marketing relates back to the nostalgic feeling of bringing family together. From young to old, Oscar Mayer is there to bring smiles to everyone's face.

(2) UNIQUE DESIGN AESTHETICS

Oscar Mayer's newcollector's editionis going to use the aesthetics of retro 1950's design. Bright colors, fun design and a new look for today's shelves to archieve the most attraction.

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?The nostalgia Oscar Mayer is able to bring forth from customers is unmistakable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next neighbor hood gathering? Oscar Mayer is the epitome of fun and nostalgia, a perfect market for collectors of all ages. With this unique line of attention grabbing products, we are sure to grab the attention of children, adults and the vintage collectors. The design is bright and unique while still relating to the retro design used in the 1950s.

INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

necco rebrand{ F O U R }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct

_RETRO ELEMENTS

_NEW FUN FACTS

_OFFSET PRINTING

_UNIQUE DIMENSIONS

_BRIGHT COLOURS

_BOARD GAME

_ILLUSTRATIONS

_WEINERMOBILE

_CHILDRENS AGES

PACK

AGE

DES

IGN

CELEBRATE

After careful consideration of today's modern needs, and the fun design aesthetics of the atomic fifties, the most profitable products would be a paddle board, yo-yo, bike horn and an indoor and outdoor darkboard

How does one make more money for the weinie king?

Entice the collectors.

(1) MARKETING AND DESIGN POSITION FOR OSCAR MAYER

Oscar Mayer has a incredible demographic and has equally impressive marketing tactics. The basis of their marketing relates back to the nostalgic feeling of bringing family together. From young to old, Oscar Mayer is there to bring smiles to everyone's face.

(2) UNIQUE DESIGN AESTHETICS

Oscar Mayer's newcollector's editionis going to use the aesthetics of retro 1950's design. Bright colors, fun design and a new look for today's shelves to archieve the most attraction.

(3) WHAT IS THE BEST PRODUCT TO MAKE FOR OSCAR MAYER, OTHER THAN WEINIES?The nostalgia Oscar Mayer is able to bring forth from customers is unmistakable. Instead of just eating the nostalgia away in a simple weiner, why don't we hang it on a wall, and place it on a trophy shelf, and hang it outside for your next neighbor hood gathering? Oscar Mayer is the epitome of fun and nostalgia, a perfect market for collectors of all ages. With this unique line of attention grabbing products, we are sure to grab the attention of children, adults and the vintage collectors. The design is bright and unique while still relating to the retro design used in the 1950s.

INSTINCT /

02

Teach somethingof lasting worth

01 instinct

project 01

donna roggi

02

necco rebrand{ F O U R }

thomas mcnultyinstructed by:

package design 111oscar mayer

Ø7instinct