Alex Bianco, Sarah Lopez, Nick Vercollone, Mirna Selim

Table of contents I. Dilemmas

II. Current StatusIII. Quantitative AnalysisIV. Competitive AdvantageV. Strengths and Weaknesses

VI. Opportunities and ThreatsVII. Five Forces that affect a business

VIII. Recommendations → cost

● Brand recognition

● Environmental Concerns

● Human right concerns

● Packaging to younger customers

Dilemmas

Current status and Sales channels● Privately held firm

● Strong financial position

● Customer loyalty

Quantitative Analysis Liquidity: Current Ratio Quick Ratio

2006 1.37 0.46

2005 1.24 0.58

Profitability Return on Sales Return on Equity

2006 16%

2005 22%

Leverage Debt/Equity

2006 29%

2005 50%

Competitive Advantage ● Your ability to sell high quality chocolates that are

valued by consumers to a certain audience

● You serve a market of wealthy consumers as well as tourists willing to spend the money

1) What are you selling?

2) Who are you selling to?

3) Why are they buying from you?

● Brand reputation

● Loyalty

● Award-winning

● Quality outweighs cost

● Variety

Strengths Weaknesses● Production (equipment and

hand wrapped)

● Product (awareness, brand image, styling and packing)

● Distribution (locations)

● Book keeping methods (by hand)

● Healthy lifestyle movement

● Growing markets

● Mobile market

● Holidays/celebration sales

Opportunities Threats ● Aging customers

● Other chocolate brands

● Environmental concerns

● Labor concerns

● Economic downturn

1. Rivalry- Price competition- Other companies

2. Threat of new entrants- High barriers to entry: decline in chocolate industry, hard to gain customer

loyalty

3. Bargaining power of suppliers- Limited suppliers offering high quality ingredients

4. Bargaining power of buyers- Buyers have a moderate level of power

5. Threats of substitution - Other sweets, cheaper chocolates, more organic products or other

chocolate brands

● Expand into US + headquarters in the US (suppliers)

● Team up with supermarkets nationwide such as whole foods, shaws, and publix

● Go GREEN

Recommendations

● Team up with amazon and other international companies to cut shipping costs

● Find other investors

● Self-invest

How to pay for recommendations

● Focus more on advertising and brand image

● Start a headquarters in the United States

● Go green in terms of packaging

Conclusion