roe to cfroi greg collett,cfa 3.10.12

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    www.credit-suisse.com/holtmethodology Introducing HOLT

    HOLT

    CONFIDENTIAL For Education and Training Purposes Only

    From ROE to CFROI and

    everything in between

    CFA Institute

    2012

    Greg Collett CFA

    +44 (0) 207 88 33 643

    [email protected]

    HOLT Custom Solutions

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    CLARITY IS CONFIDENCE HOLT

    Agenda

    Introduction

    Accounting

    Performance MeasurementFade and Mean Reversion

    Link to Valuation

    Questions

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    CLARITY IS CONFIDENCE HOLT

    Accounting how it all flows around

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    CLARITY IS CONFIDENCE HOLT

    The Ideal Performance Metric

    Question Problem

    Does the metric allow fair comparisonsbetween old and new companies?

    New assets = low returnOld assets = high return

    How do you compare a short life techcompany to a longer life capital goodscompany?

    Ratio vs IRR

    Can you compare returns acrosscountries with high and low inflation?

    Income statement reflects inflationBalance sheet to a lesser extent

    Do the return and growth measures

    track Total Shareholder Return (TSR)over time.

    Does a rising return lead to greater

    TSR?

    Is the return measure subject toaccounting manipulation?

    Financing manipulation does not alwaysimprove TSR

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    CLARITY IS CONFIDENCE HOLT

    The Ideal Performance Metric

    Question ROE ROIC CROGI CROIGI CFROI

    Old Assets/New

    Assets? ? ? ? ?

    Asset Life ? ? ? ? ?

    Inflation ? ? ? ? ?

    Accounting

    Distortions ? ? ? ? ?

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    CLARITY IS CONFIDENCE HOLT

    RONA

    ROIIC

    ROCE

    ROIC

    CROIGI

    CROGI

    CFROI

    ROE

    Return on

    Invested Capital

    Return on Equity

    Cash Flow

    Return on

    Investment

    Cash Return on

    Gross

    Investment

    Cash Return on

    Inflation

    Adjusted Gross

    Investment

    Comparison of Financial Performance Metrics

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    CLARITY IS CONFIDENCE HOLT

    Return on Equity

    ROE is defined as Net Earnings / Book Equity.

    It is an incomplete measure because it measuresthe return on assets not funded by debt.

    ROIC

    CROIGI

    CROGI

    CFROI

    ROE

    Return on Equity

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    CLARITY IS CONFIDENCE HOLT

    Return on Equity Changing Leverage Adds Noise to the Signal

    Income 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

    Costs 700 700 700 700 700 700 700 700 700 700 700

    EBIT 300 300 300 300 300 300 300 300 300 300 300

    Interest 100 90 80 70 60 50 40 30 20 10 0

    PBT 200 210 220 230 240 250 260 270 280 290 300

    Tax 60 63 66 69 72 75 78 81 84 87 90

    Net Income 140 147 154 161 168 175 182 189 196 203 210

    Debt 1000 900 800 700 600 500 400 300 200 100 0

    Equity 0 100 200 300 400 500 600 700 800 900 1000

    Deb/(Debt+Equity) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

    ROE #N/A 147% 77% 54% 42% 35% 30% 27% 25% 23% 21%

    0%

    20%

    40%

    60%

    80%

    100%

    120%

    140%

    160%

    0

    200

    400

    600

    800

    1,000

    1,200

    1 2 3 4 5 6 7 8 9 10 11

    Debt Equity ROE

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    CLARITY IS CONFIDENCE HOLT

    - Expenses

    Revenue

    Profit

    Understanding Inflations Impact on ROE

    ROE =

    Net Income

    Owners Equity

    Inventory

    LIFO

    FIFO

    ~

    Depreciation~

    Wages

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    CLARITY IS CONFIDENCE HOLTSource: HOLT analysis

    Inflation Can Seriously Distort ROE

    0

    5

    10

    15

    20

    1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990

    Reported ROE

    using actual U.S.

    inflation for a 6%

    real IRRproject.

    6% IRR Project

    (Inflation Adjusted)

    ReportedROE

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    CLARITY IS CONFIDENCE HOLT

    Return on Equity

    Issue ROE Reason

    Old Assets/New

    AssetsNo

    Neither net income nor equity

    refect asset age

    Asset Life NoNeither net income nor equity

    refect asset life

    Inflation NoNet income reflects inflation. Equity

    is an historical value

    Accounting

    Distortions

    NoBoth are subject to non-operating

    distortions

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    CLARITY IS CONFIDENCE HOLT

    RONA

    ROIIC

    ROCE

    Return on Invested Capital

    ROIC is defined as NOPAT / Invested Capital and is key to Economic Profit analysis.

    ROIC

    CROIGI

    CROGI

    CFROI

    ROE

    Return on

    Invested Capital

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    CLARITY IS CONFIDENCE HOLT

    Operating Profit (EBIT)

    - Effective Tax Charge

    = NOPAT (Net Operating Profit After Tax)

    Total Assets

    - Payables

    - Other Current Liabilities

    - Cash

    = Invested Capital

    Invested Capital

    NOPATROIC=

    Return on Invested Capital

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    CLARITY IS CONFIDENCE HOLT

    Current Dollar income which includesnoncash items such as depreciationand amortisation

    Historical cost depreciated assets

    Excludes off balance sheet items

    Can we expect this ratio to tell

    us anything useful aboutperformance?

    NOPAT and Invested Capital

    are not in constant dollars!

    Invested Capital

    NOPATROIC=

    Return on Invested Capital Issues

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    CLARITY IS CONFIDENCE HOLT

    Accounting Items Can Distort the Return Calculation

    Example: Two Plants

    Managers A and B operate plants of equal capacity but with different ages

    Plants each have 20 year life, original cost of assets = 1,000

    Manager B is

    penalized for

    having a newer

    plant!

    Plant A Plant B

    NOPAT 100 100

    Age of Assets 10 0

    Invested Capital 500 1,000

    ROIC 20% 10%

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    CLARITY IS CONFIDENCE HOLT

    Worldwide Accounting and Reporting Issues Prevent Comparability

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    CLARITY IS CONFIDENCE HOLT

    Return on Invested Capital

    Issue ROIC Reason

    Old Assets/New

    AssetsNo Asset age reduces assets

    Asset Life No Not taken into account

    Inflation NoNOPAT is current dollars,

    Invested Capital is not

    Accounting Distortions MaybeDepends on analyst

    adjustments (op leases)

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    CLARITY IS CONFIDENCE HOLT

    Cash Return on Gross Investment

    ROIC

    CROIGI

    CROGI

    CFROI

    ROE

    Cash Return on

    Gross

    Investment

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    CLARITY IS CONFIDENCE HOLT

    NOPAT

    +Depreciation+Other non-cash

    items

    Invested Capital

    +

    Accumulated

    Depreciation

    +

    CapitalizedExpenses

    ... by adding back non-cash items to NOPAT and accumulated depreciation toInvested Capital

    This captures the total value of investment in the asset base more accurately

    Operating After

    Tax Cash Flow

    Gross Investment=CROGI

    ROIC

    ROE

    Cash Return on Gross Investment

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    CLARITY IS CONFIDENCE HOLT

    Example: Two Plants

    CROGI shows thatmanagers A and B

    are achieving

    similar cash returns

    on the original

    investment!

    Plant A Plant B

    NOPAT 100 100

    Deprecia tion 50 50

    Operating After TaxCash Flow

    150 150

    Invested Capi ta l 500 1,000

    Accumulated

    Depreciation

    500 0

    Gross Investment 1,000 1,000

    CROGI 15% 15%

    Cash Return on Gross Investment

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    CLARITY IS CONFIDENCE HOLT

    CROGI shows that

    managers A, B and

    C are achieving

    similar cash returns

    on the original

    investment!

    Plant A Plant B Plant C

    NOPAT 100 100 100

    Depreciation 50 50 0

    Operating Leases 0 0 50

    Operating After

    Tax Cash Flow

    150 150 150

    Invested Capital 1,000 1,000 0

    AccumulatedDepreciation

    500 0 0

    Gross CapitalisedLeases

    0 0 1,000

    Gross

    Investment

    1,000 1,000 1,000

    CROGI 15% 15% 15%

    Cash Return on Gross Investment Operating Leases

    These scenarios assume zero net working capital

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    CLARITY IS CONFIDENCE HOLT

    Cash Return on Gross Investment

    0.44

    0.46

    0.48

    0.50

    0.52

    0.54

    0.56

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    Net PPE/Gross PPE

    0.00

    5.00

    10.00

    15.00

    20.00

    25.00

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    PPE Life

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    Capex/Depreciation

    Europe>1bn Eur ex Financials. Source Credit Suisse HOLT 2 Oct 2012

    The Net/Gross plant ratio tells us that the PPE is

    50% depreciated.

    Capex/Depreciation is greater than one indicating

    net growth

    Plant life (GrossPPE/depreciation) has increased.

    This could be caused by changes in sector

    composition and weight over time.

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    CLARITY IS CONFIDENCE HOLT

    Cash Return on Gross Investment

    Issue CROGI Reason

    Old Assets/New

    AssetsYES

    Accumulated depreciation is

    added back

    Asset Life No Not taken into account

    Inflation NoCash flow is current dollars,

    Invested Capital is historical

    Accounting Distortions MaybeDepends on analyst

    adjustments (op leases)

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    CLARITY IS CONFIDENCE HOLT

    From an investors point of view..

    What is the impact of inflation on the

    investment made ten years ago?

    Are you measuring return on what you

    spent ten years ago or on what that

    investment is worth in todays money(current Dollars)?

    Cash Return on Gross Investment

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    CLARITY IS CONFIDENCE HOLT

    Differing Inflation Rates Make International Comparisons Difficult

    Can you use CROGI to compare companies across time and in different countries?

    Source Credit Suisse HOLT 2 Oct 2012

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    CLARITY IS CONFIDENCE HOLT

    Cash Return on Inflation Adjusted Gross Investment

    CROIGI is defined as Cash Return / Inflation Adjusted Gross Investment.

    ROIC

    CROIGI

    CROGI

    CFROI

    ROE

    Cash Return on

    Inflation

    Adjusted Gross

    Investment

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    CLARITY IS CONFIDENCE HOLT

    Operating After Tax

    Cash Flow

    Inflation Adjusted

    Gross Investment

    =CROIGI

    Operating After TaxCash Flow

    Gross Investment +

    Inflation Adjustment on

    Gross Investment

    ... by adding an inflation adjustment to the gross fixed assets toapproximate their value in todays money.

    This gives a fair value to the entire asset base, regardless of age.

    ROIC

    CROGI

    ROE

    Cash Return on Inflation Adjusted Gross Investment

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    CLARITY IS CONFIDENCE HOLT

    Example: Two Plants

    CROIGI shows that

    plant As return is

    actually less than

    Bs when the value

    of investment is

    compared in todaysmoney!

    * Assuming 2% Annual Inflation

    Cash Return on Inflation Adjusted Gross Investment

    Plant A Plant B

    Operating After TaxCash Flow 150 150

    Gross

    Investment

    1,000 1,000

    Age 10 0

    Inflation

    Adjustment*

    220 0

    Inflation AdjustedGross Investment

    1,220 1,000

    CROIGI 12% 15%

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    CLARITY IS CONFIDENCE HOLT

    Year 1 2 3 4 5 6 7 8 9 10

    USA Inflation 3.9% 2.8% 2.6% 2.4% 2.5% 2.3% 1.6% 0.6% 1.4% 2.2%

    SA Inflation 13.5% 12.7% 10.4% 9.8% 8.8% 8.4% 7.8% 7.7% 6.8% 6.2%

    Avg Exchange Rate 2.76 2.85 3.27 3.55 3.63 4.3 4.61 5.55 6.12 6.94

    Life (Years) 10

    Analysys in USD

    Cost in USD 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000

    Accumulated Depreciation 100 200 300 400 500 600 700 800 900 1000

    Net Asset Value 900 800 700 600 500 400 300 200 100 0

    GCF 150 154 158 162 166 170 173 174 176 180 Grows with US inflation

    Inflation Adjusted Cost 1,000 1,028 1,055 1,080 1,107 1,133 1,151 1,158 1,174 1,200 Grows with US inflation

    ROIC 15% 17% 20% 23% 28% 34% 43% 58% 88% 180%

    CROGI 15% 15% 16% 16% 17% 17% 17% 17% 18% 18%

    CROIGI 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

    CFROI 8% 8% 8% 8% 8% 8% 8% 8% 8% 8%

    Analysys in ZAR

    Cost in USD 2,760 2,760 2,760 2,760 2,760 2,760 2,760 2,760 2,760 2,760

    Accumulated Depreciation 276 552 828 1,104 1,380 1,656 1,932 2,208 2,484 2,760

    Net Asset Value 2,484 2,208 1,932 1,656 1,380 1,104 828 552 276 0

    GCF 414 467 515 566 615 667 719 774 827 878 Grows with SA inflation

    Inflation Adjusted Cost 2,760 3,111 3,434 3,771 4,102 4,447 4,794 5,163 5,514 5,856 Grows with SA inflation

    ROIC 15% 19% 23% 29% 37% 48% 65% 94% 150% 318%

    CROGI 15% 17% 19% 20% 22% 24% 26% 28% 30% 32%

    CROIGI 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%

    CFROI 8% 8% 8% 8% 8% 8% 8% 8% 8% 8%

    GP Factor in USA 1.00 1.03 1.05 1.08 1.11 1.13 1.15 1.16 1.17 1.20

    GP Factor in SA 1.00 1.13 1.24 1.37 1.49 1.61 1.74 1.87 2.00 2.12

    Notes

    1. A South African company buys an asset in US$ in 1991 and places it on i ts books in ZAR. The asset does not get revalued

    2. The company produces a profit stream that can be priced in US$ or ZAR. Products are sold at a local price or global commodity price

    3. It is assumed that NDA (working capital) is zero for the CFROI calculation.

    Why Is It Important to Adjust for Inflation?

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    CLARITY IS CONFIDENCE HOLT

    Cash Return on Inflation Adjusted Gross Investment

    Issue CROIGI Reason

    Old Assets/New

    AssetsYES

    Accumulated depreciation is

    added back

    Asset Life No Not taken into account

    Inflation YESNumerator and denominator

    are in current dollars

    Accounting Distortions Maybe

    Depends on analyst

    adjustments (op leases)

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    CLARITY IS CONFIDENCE HOLT

    Cash Return on Inflation Adjusted Gross Investment

    What if two projects with the same return

    have different lives?

    How do you select the correct one?

    For the same investment would you choose

    a 10% project with a 5 year life or a 10 yearlife?

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    CLARITY IS CONFIDENCE HOLT31

    Gross Cash Flow

    Gross Investm ent

    12,249

    77,174

    Gross Cash Flow

    Gross Investm ent

    5,449

    34,343

    Ericsson and GSKs returns look the same..but are they?

    = =15.9

    GLAXOSMITHKLINE PLC (2009)

    = =15.9

    ERICSSON LM (2009)

    Source Credit Suisse HOLT 2 Oct 2012

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    CLARITY IS CONFIDENCE HOLT

    Cash Flow Return On Investment (CFROI)

    ROIC

    CROIGI

    CROGI

    CFROI

    ROE

    Cash Flow

    Return on

    Investment

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    CLARITY IS CONFIDENCE HOLT

    Gross Cash

    Flow

    Current

    Gross

    Investment

    Life = 4 Years

    50

    10

    100

    Life helps measure the economic returnearned

    today, by forecasting how much cash flow will

    be received over a realistic time period.

    Consider a 100 investment that earns 10 in

    cash flows for 4 years. The CROIGI return

    looks like 10% (10/100), yet when life is

    considered, the economic return (CFROI) is

    negative.

    10% return?

    CFROI = - 3.1%

    Why is Project Life so Important?

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    CLARITY IS CONFIDENCE HOLT

    Infl. Adj.

    Gross Cash

    Flow

    Current

    Gross

    Investment

    10

    100

    Consider that same 100 investment that earns 10 in cash flows for 30 years.

    The CROIGA return looks like 10%, however, the cash flows are forecasted to

    last 30 years, making the economicreturn 9.68%.

    10% return?

    Non-Depreciating

    Asset Release50

    Life = 30 Years

    CFROI = 9.68%

    Why is Project Life so Important?

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    CLARITY IS CONFIDENCE HOLT

    CFROI Not Distorted By Asset Mix

    100

    Machine Tools

    10 Years

    Distribution Company

    10

    20

    100

    10 Years

    10

    75

    IRR = 3.0%

    IRR = 8.3%

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    CLARITY IS CONFIDENCE HOLT36

    Gross Cash Flow

    Gross Investm ent

    12,249

    77,174

    Gross Cash Flow

    Gross Investm ent

    5,449

    34,343

    CFROI accounts for asset life differences offering more insightthan a ratio

    = =15.9

    GLAXOSMITHKLINE PLC (2009)

    = =15.9

    ERICSSON LM (2009)

    Asset li fe: 6.2 years

    Asset li fe: 12.4 years

    CFROI = 6.9

    CFROI = 12.6

    Traditional Return Metric (Ratio ) CFROI

    Source Credit Suisse HOLT 2 Oct 2012

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    CLARITY IS CONFIDENCE HOLT

    Adjustments Are Essential to True Economic PerformanceMeasurement

    ROIC

    CROIGI

    CROGI

    CFROI

    ROE

    Cash Flow

    Return on

    Investment

    Adjustments

    Accumulated Depreciation

    Inflation Adjustment

    Asset Life

    Enterprise levelmeasure

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    CLARITY IS CONFIDENCE HOLT

    From Cash To CFROI (Internal Rate of Return)

    Net Monetary Assets

    + Inflation Adjusted Land & Improvements

    + Investments (Non-Equity Method )+ Inventory (w/ LIFO Inventory Reserve)

    + Other LT Assets less Pension Assets

    Net Income (Before Extraordinary Items)

    +/- Special Items (after tax)

    + Depreciation/Amortization Expense

    + Interest Expense

    + R&D Expense

    + Rental Expense

    + Minority Interest Expense

    + Net Pension Cash Flow Adjustment

    + LIFO charge to FIFO Inventory

    + Monetary Holding Gain/Loss

    - Equity Method Investment Income

    100

    Inflation Adjusted

    Gross Investment

    13-Year Asset Life

    10

    25

    Gross Cash Flow

    CFROI = 6.0%

    Non-Depreciating Assets

    Net Book Assets

    + Accumulated Depreciation

    + Inflation Adjustment to Gross Plant

    + LIFO Inventory Reserve+ Capitalized Operating Leases

    + Capitalized R&D

    - Equity Method Investments

    - Pension Assets

    - Goodwill

    - Non-Debt Monetary Liabilities & Deferred Taxes

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    CLARITY IS CONFIDENCE HOLT

    PositiveSpread

    Business

    NeutralSpread

    Business NegativeSpread

    Business

    Discount Rate(Cost of Capital)

    Increase returns

    Hold returnsand grow assets

    Increase returns

    Then grow

    Increase returns

    ReduceReinvestment

    Divest or Liquidate

    Return Measure

    StrategicOptions

    Rules for Value Creation What is Good Growth?

    Managing for shareholder value requires an understanding of the trade-off between cash flow returns and growth. Capitalshould be allocated to positive spread businesses and projects that are creating value. Marginal businesses shouldconcentrate on improving operating efficiencies instead of growth.

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    CLARITY IS CONFIDENCE HOLT

    40

    0

    60

    120

    180

    240

    -5 0 5 10 15 20 25

    0

    20

    40

    60

    80

    -5 0 5 10 15 20 25

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1000

    -5 0 5 10 15 20 25

    0

    100

    200

    300

    400

    500

    600

    700

    -5 0 5 10 15 20 25

    CFROI Observations: Fade Happens

    0

    50

    100

    150

    200

    250

    300

    -5 0 5 10 15 20 25

    0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    500

    -5 0 5 10 15 20 25

    Ending CFROI(t+5)Initial CFROI(t+1)

    10-15%

    6-10%

    15-20%

    USA Large & Mid-Cap:

    1980-2005

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    CLARITY IS CONFIDENCE HOLT

    41

    0

    20

    40

    60

    80

    100

    120

    140

    -20 -10 0 10 20 30 40

    `

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    -20 -10 0 10 20 30 40

    `

    0

    100

    200

    300

    400

    500

    600

    700

    -20 -10 0 10 20 30 40

    0

    20

    40

    60

    80

    100

    120

    140

    -20 -10 0 10 20 30 40

    0

    50

    100

    150

    200

    250

    -20 -10 0 10 20 30 40

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    -20 -10 0 10 20 30 40

    Growth Observations: Fade Really Happens!

    Initia l Growth

    (t+1)

    20-30

    10-20

    -20 to -10

    Ending Growth (t+5)

    USA Large & Mid-Cap:

    1985-2005

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    CLARITY IS CONFIDENCE HOLT

    Drivers of Firm Value

    Firm Value = PV Cash Flows + Market Value of Investments

    Returnsvs. Discount Rate,

    Asset Growth and hence, Sales Growth,

    Competitive Advantage Period,

    Fade Rate of Returns and Asset GrowthFirm Value =

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    CLARITY IS CONFIDENCE HOLT

    Valuation Continuum

    PE Multiple

    EPS Growth

    PEG RatioEV/EBITDA

    Price/Sales

    Tobins Q

    Price/Book

    Value/Cost

    Discounted EVA

    Gordon Growth

    Dividend Discount Model

    Discounted FCFF

    HOLT CFROI DCF

    Real Options

    Increasing Sophistication and Completeness

    Relative Valuation

    Cash Distribution Models

    Cash Production Models

    Variance andProbability Models

    Monte Carlo

    Simulations

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    CLARITY IS CONFIDENCE HOLT

    Case Study: NOKIA

    ROIC rises while price, TSR and other measures are fallingwhy?

    NOKIA CORPORATION

    0.00

    500.00

    1000.00

    1500.00

    2000.00

    2500.00

    -10.00

    0.00

    10.00

    20.00

    30.00

    40.00

    50.00

    60.00

    70.00

    80.00

    90.00

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    ROE ROIC CROGI CROIAGI CFROI Price TSR (RHS)

    Source Credit Suisse HOLT 2 Oct 2012

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    CLARITY IS CONFIDENCE HOLT

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    18,000

    1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

    NOPAT Operating Invested Capital ROIC (RHS)

    Case Study: NOKIAROIC why so volatile?

    Invested capital is the problem

    Source Credit Suisse HOLT 2 Oct 2012

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    CLARITY IS CONFIDENCE HOLT

    Case Study: NOKIAROIC why so volatile?

    Current assets declined from 2000 to 2004 while current liabilities

    remained relatively unchanged. Assets increased significantly from 2006

    without a proportional increase in current liabilities.

    -30,000

    -20,000

    -10,000

    0

    10,000

    20,000

    30,000

    40,000

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    Plant (Net ) Current Ass ets Current Liabilities Other Long Term Assets

    Source Credit Suisse HOLT 2 Oct 2012

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    CLARITY IS CONFIDENCE HOLT

    0

    5

    10

    15

    20

    25

    30

    35

    0

    10,000

    20,000

    30,000

    40,000

    50,000

    60,000

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    Working Capital Gross Fixed Assets Gross Investment Gross Cash Flow (RHS) CFROI (RHS)

    Case Study: NOKIAROIC why so volatile?

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    18,000

    1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

    NOPAT Operating Invested Capital ROIC (RHS)

    Source Credit Suisse HOLT 2 Oct 2012

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    CLARITY IS CONFIDENCE HOLT

    Case Study: NOKIAthrough the CFROI lens

    Source Credit Suisse HOLT 2 Oct 2012

    d l h h d h h d l d

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    CLARITY IS CONFIDENCE HOLT

    Case Study: WPP plchigh returns and growth have not delivered

    Source Credit Suisse HOLT 2 Oct 2012

    C S d SCO l S l d l b k h i d O C

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    CLARITY IS CONFIDENCE HOLT

    Case Study: TESCO plcSale and leaseback has increased ROIC

    Source Credit Suisse HOLT 2 Oct 2012

    Th Id l P f M t i

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    CLARITY IS CONFIDENCE HOLT

    The Ideal Performance Metric

    Question ROE ROIC CROGI CROIGI CFROI

    Old Assets/New

    Assets

    No No Yes Yes Yes

    Asset Life No No No No Yes

    Inflation No No No Yes Yes

    Accounting

    Distortions No No Partial Partial Yes

    C l i

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    CLARITY IS CONFIDENCE HOLT

    Conclusions

    Return measures are essential to our understanding of companies

    They can be volatile which makes forecasting difficult and uncertain

    Mean reversion happens

    Most important of all

    Returns are not a measure of either absolute or relative value. You need to know what you are measuring

    You need to know what your measure is telling you

    Disclosure and Notice

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    CLARITY IS CONFIDENCE HOLT53

    Disclosure and NoticeThis material has been prepared by individual traders or sales personnel of Credit Suisse Securities (USA) LLC ("Credit Suisse") and not by the Credit Suisse researchdepartment. It is provided for informational purposes, is intended for your use only and does not constitute an invitation or offer to subscribe for or purchase any of the products or

    services mentioned. It is intended only to provide observations and views of individual traders or sales personnel, which may be different from, or inconsistent with, theobservations and views of Credit Suisse research department analysts, other Credit Suisse traders or sales personnel, or the proprietary positions of Credit Suisse. Observationsand views expressed herein may be changed by the trader or sales personnel at any time without prior notice. Past performance should not be taken as an indication or guarantee

    of future performance, and no representation or warranty, expressed or implied is made regarding future performance. The information set forth above has been obtained from orbased upon sources believed to be reliable, but Credit Suisse does not represent or warrant its accuracy or completeness and is not responsible for losses or damages arising out

    of errors, omissions or changes in market factors. This material does not purport to contain all of the information that an interested party may desire and, in fact, may provides onlya limited view of a particular security or market. Credit Suisse may participate or invest in transactions with issuers of securities that participate in the markets referred to herein,perform services for or solicit business from such issuers, and/or have a position or effect transactions in the securities or derivatives thereof. Also, Credit Suisse may have

    accumulated, be in the process of accumulating or accumulate long or short positions in the subject security or related securities. This material does not constitute objectiveresearch under FSA rules.

    To obtain a copy of the most recent Credit Suisse research on any company mentioned please contact your sales representative or go to http://www.credit-suisse.com/researchandanalytics.

    FOR IMPORTANT DISCLOSURESon companies covered in Credit Suisse Investment Banking Division research reports, please see www.credit-suisse.com/researchdisclosures.

    Backtested, hypothetical or simulated performance results have inherent limitations. Simulated results are achieved by the retroactive application of a backtested model itselfdesigned with the benefit of hindsight. The backtesting of performance differs from the actual account performance because the investment strategy may be adjusted at any time,for any reason and can continue to be changed until desired or better performance results are achieved. Alternative modeling techniques or assumptions might produce

    significantly different results and prove to be more appropriate. Past hypothetical backtest results are neither an indicator nor a guarantee of future returns. Actual results will varyfrom the analysis.

    The HOLT methodology does not assign ratings to a security. It is an analytical tool that involves use of a set of proprietary quantitative algorithms and warranted value calculations,collectively called the HOLT valuation model, that are consistently applied to all the companies included in its database. Third-party data (including consensus earnings estimates)are systematically translated into a number of default variables and incorporated into the algorithms available in the HOLT valuation model. The source financial statement, pricing,

    and earnings data provided by outside data vendors are subject to quality control and may also be adjusted to more closely measure the underlying economics of firmperformance. These adjustments provide consistency when analyzing a single company across time, or analyzing multiple companies across industries or national borders. The

    default scenario that is produced by the Credit Suisse HOLT valuation model establishes the baseline valuation for a security, and a user then may adjust the default variables toproduce alternative scenarios, any of which could occur. The HOLT methodology does not assign a price target to a security. The default scenario that is produced by the HOLTvaluation model establishes a warranted price for a security, and as the third-party data are updated, the warranted price may a lso change. The default variables may also beadjusted to produce alternative warranted prices, any of which could occur. Additional information about the HOLT methodology is available on request.

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