RODEO REALTY JOURNAL

local expertise, global presence.

October 2012

October 2012

TABLE OF CONTENTS

1. RODEO REALTY Welcomes New Agents

2. RODEO REALTY Monthly News

3-4 Agent Appreciation Letters

5. HOT PROPERTIES IN THE PRESS

6. Q3 & YTD TOP PRODUCERS

7. Advanced Training Classes

8. AGENT STORY: Nancy Davidson

INDEX

1

RODEO REALTY Welcomes You

Thank you for the confidence you have entrusted in me and my team. Welcome to the Rodeo Realty family -- Syd Leibovitch

Beverly Hills Sherman Oaks Kim Cooper Brigitte HandlerRebecca Tanner Caleb PateJames TannerAndy Moore Lynsey ArceJack BrownNancy Valene

Brentwood Studio City Claudia Beck Serey LinAllison Gold Adam LaniadoElyse Arbour Julie Craig Calabasas Encino Melanie Davies Michael Cohen Tammi Moallem Sam PeryAllen Sotoudeh

Northridge Laleh Hardine-FrazierBrigitte Hardine

MONTHLY NEWS 2

RODEO REALTY’S

Annual Pumpkin DeliveryORDER YOUR PUMPKINS TODAY!

2012 WHOLESALE PUMPKIN PRICE LIST…

Mini Pumpkins (White Or Orange): $0.50 EachSugarbaby Pumpkins: $1.50 Each

Small Jack O’ Lantern Pumpkins: $2.50 EachMedium Jack O’ Lantern Pumpkins: $5 Each

Large Jack O’ Lantern Pumpkins: $8 EachSmall White Pumpkins: $5 Each

Small Decorative Gourds: $0.50 EachLarge Decorative Gourds: $1 Each

Small Indian Corn: $0.50 Each (72 Per Case)Large Indian Corn: $1.50 Each (18 Per Case)Strawberry Corn: $0.50 Each (72 Per Case)Wheat Bundles: $2.50 Each (24 Per Case)

DELIVERY DATES:Saturday, October 20th - Saturday, October 28th

Have them delivered and ride along or pick them up and delivery on your own.

$1.75 per Pumpkin for Delivery400 minimum. Allow about 3-4 hours for delivery.

Place your orders now, to get prime date/time slots.

For more information please email:Christina De La Torre @ christina@rodeore.com

or fill out the form and submit to your Office Administrator

APPRECIATION LETTERS FROM CLIENTS3

Roger Perry, Beverly Hills

I wanted to take this opportunity to thank you so much for all your efforts in guiding me and my partner through the home buying process and getting us into our first home in our ideal neighborhood. I really valued your attention to detail and the personal attention you offered through this process. The expereince with you was in stark contrast to the last time we looked for a home just a few short years ago.

The last time we looked for a home we didn’t give much consideration to the agent we chose, and just contacted the agent that popped up on a website which we had been

browsing properties. That time we looked at over 100 homes, over the course of 5 months, and put offers on 4 differ-ent homes, with no success. Two years later we decided to try our luck again, but this time my partner and I really discussed whom we wanted as our agent. We asked friends who they had worked with and what their expereince was like. After receiving some positive recommendations from friends regarding their work with you, we decided that you would be a great agent for us. Our friends’ recommendations were right...

I really appreciate some unique aspects that you brought to the table that other agents I have personally worked with did not employ. Specifically, you were happy to pass along your knowledge and opinions regarding the homes we looked at without pressuring us; you recommended great people for us to work with ( loan, brokers, inspector, etc.); and I really felt that you were our advocate in the process.

When we found the home that we really wanted in our ideal neighborhood and below our budget, I thought it was too good to be true. And at first it almost was. When there were multiple offers on the house on the first day it was on the market, my hopes were not high. You helped us put together an offer and when the seller came back with a “best and final” request, I tempered my hopes. I knew that our budget wouldn’t allow us to go much higher, so I figured it was almost assured that we’d be outbid. Again, you helped us put together the best offer we could without pressuring us to go outside of our budget.

Then you came back with the news that I had expected; someone had put in an offer that was not only higher, but all-cash. You told me that, you had been working to really build a rapport with the seller’s agent, but at this point I didn’t think it mattered. Then you called me and told me that our offer was the one that was accepted. I was shocked!

I absolutely know that the only reason our soon-to-be-born first child will have a fantasic home to grow up in is be-cause of your extraordinary efforts. -Christopher Dengler

Rita Zajic, Studio City

We just sold our 8336 Mulholland Ct. I want to let you know that Rita has the greatest energy and provided expert advice throughout the home selling process. Her appraoch to marketing the home was top notch. Rita covered all the bases and did it in a professional manner that really showed off our homes potential to buyers. Rita was always available to us and went out of her way to make selling our home a priority. We would recommend Rita to anyone selling or buying a home. We were extremely pleased with the excellent results Rita produced. Thank you. -Chris & Diana

APPRECIATION LETTERS FROM CLIENTS 4

Cheryl Silverstein, Calabasas

Diane Adam, Calabasas

Cheryl Silverstein did a fantastic job in assisting me with the purchase of my home. I met Cheryl in 2006 when I initially was scouting the market. Due to the real estate environment I decided not to pursue a pur-chase at that time.

Cheryl stayed in touch with me and formed a lasting relationship that led to her being my first choice 6 years after I met her to represent me in my purchase. During the 6 years I was out of the market, Cheryl never missed an opportunity to stay in touch. Not only was she amazingly persistent in keeping up with me but she is based out of LA county and still willingly helped me search daily for a home in Orange County. She was always available to me for any questions or advice and was super responsive. Throughout the purchase process we spoke multiple times a day.

Cheryl is the agent you want on your side. I will use Cheryl for all of my real estate needs.

Before I leave California I want to express how much I appreciate Cheryl and Diane’s extraordinary effort during the sale of my house at 5266 Edgeware Drive.

There were many unexpected issues during the sales process including permit problems, house inspections, appraisal issues, and multiple escrows with difficult buyers. Cheryl and Diane went above and beyond the call of duty to deal with every issue.

Combined with suddenly loosing my job, buying a house and moving out of state at the same time intensi-fied the stress. I cannot emphasize enough Cheryl and Diane’s professionalism and empathy during this time. In some ways I felt like they were part of my family! I would recommend this team at Rodeo Realty without reservation and have done so with my neighbors and friends.

I truly appreciated the support that I received from these wonderful women during a very difficult time in my life.

Sincerely,Gayle Kingston

HOT PROPERTIES5

GOT A HOT PROPERTY with celebrity credentials?

Contact Rodeo Realty’s publicist.

Greg Moesser is representing the famed Haventon Apart-ments. The historic West Hollywood apartment building located at the corner of Norton Avenue & Havenhurst Drive has been fully renovated to its former glory and is now ac-cepting new tenants for the first time in over decade. Rental rates range from $3500 to $4500 for 2 BR residences and $5500 to $8000 for 3 BR residences. Now known as The Ha-venton Apartments, this “Pre-War” classic building includes six, 2BR & 3BR luxury apartment residences. Located in the historic area around Fountain Avenue, Harper Avenue and Havenhurst Drive, which is famous for its high concentra-tion of landmark 1920s & 1930s apartment buildings as well as high profile celebrity residents. Famous Havenhurst Drive residents have included Kate Perry, Bette Davis, Cary Grant, Cole Porter and Katherine Hepburn, just to name a few.

Gail Cox of Studio City was the listing agent of 7057 Macapa Dr. which was purchased by Meredith Vieira and her husband, Richard Cohen. The house in the Hol-lywood Hills was sold for $1.115 million.

The mid century contemporary features vaulted ceilings, two fireplaces, three bedrooms, two bathrooms and nearly 1,800 square feet of living space. There are city and mountain views.

Derick Vallance recently closed 1150 Tower Road in Beverly Hills for $12.35 million. The home was owned by Michael Arman Hammer, the grandson of Arman Hammer-the man who ran Occidental Petroleum, founded the Westwood Museum, and guest-starred on “The Cosby Show” and cre-ated the household brand, Arm & Hammer.

Q3 TOP PRODUCERS 6

1. Ben Salem-Sherman Oaks2. Derick Vallance- Sherman Oaks 3. Joe Babajian- Beverly Hills4. Michael Barasch- Studio City5. Desiree & Greg Zuckerman-Calabasas6. Carol Wolfe- Encino7. John Galich- Sunset8. Cindee Zabner- Westlake Village9. Sunny Yi- Northridge10. Todd Bernstein- Woodland Hills

Top Team for Q31. Peter Maurice & Tregg Rustad- Beverly Hill

2. Ken Marker & Corey Brown - Sherman Oak

3. Marc Tahler & Ken Zietz - Woodland Hills

4. The Cohan Team- Calabasas (Michelle & David Cohan,Laura Piller & Gina Salman)5. Dan Drantch & Aaron Scott- Sherman Oaks

4. Top Agents YTD(Jan 1-9/30/12)1. Ben Salem-Sherman Oaks2. Carol Wolfe- Encino3. Joe Babajian- Beverly Hills4. Desiree & Gregg Zuckerman- Calabasas5. David Friedman- Calabasas6. Derick Vallance- Sherman Oaks 7. John Galich- Sunset8. Sunny Yi- Northridge9. Ron Tanzman- Calabasas10. Michael Barasch- Studio City

Top Teams YTD1. Peter Maurice & Tregg Rustad- Beverly Hills2. Ken Marker & Corey Brown - Sherman Oaks3. Dan Drantch & Aaron Scott- Sherman Oaks4. Marc Tahler & Ken Zietz - Woodland Hills5. The Cohan Team- Calabasas (Michelle & David Cohan, Laura Piller & Gina Salman)

Top Agents for Q3

ADVANCED TRAINING CLASSES7

Monday 10/15 Chris Davis -How To Utilize Rodeo TechnologyMonday 10/22 Michael Barasch-How to Have a Successful Real Estate BusinessMonday 10/29 Jason Katzman- Guide to Successfully List “For Sale by owner”

Skirball Cultural Center2701 North Sepulveda Blvd.

Los Angeles, 90049Haas Room, Conference Center

Free Parking

Rodeo Realty’s Advanced Training classes are provided for our agents to help keep you informed and help grow your business. Hear are what some of the agents are saying about the classes:

I attended the International Marketing training class and was so glad I did. It opened my eyes to some avenues to attract international buyers, and also brought to my attention several Luxury Real Estate Conferences overseas that I am thinking of attending. Basically, it was only a couple of hours out of my day that no doubt WILL result in $$$! Glad I was able to attend and look forward to attending more in the future...to not take advantage of these sessions is truly a wasted opportunity! –Carmen Mormino, Westlake Village

I attended several of the advanced classes at the Skirball Center and I found them to be of great value. The speakers are very knowledgeable in the areas they present. You either learn something new or you brush up on something you already knew, but forgot. You also get an opportunity to learn what other agents are doing “outside the box” to generate more business. I would highly recommend them to both new and experienced agents. -Liliana Alfonso, Studio City

(For Wendy Cox)What a wonderful experience to learn from one of the best! It is evident why you are so successful, when listening to you discussing how to show a property- and then to actually have the experience of viewing a property and interacting with the seller...good stuff! I am so appreciative to have had the experi-ence of the Sure Start training program and classes. I have had a smile on my face as I recall your comment about your ( z seater) “listing car! Many thanks, Robyn Lynch

(For Paul Stafford) I want to let you know how much I enjoyed the Sure Start Program. I walked in the door feeling very welcomed and ended the week feeling knowledgeable and empowered. It just kept getting better! I learned so much from you about ethics and many matters in the dealing of real estate transactions. I’m very excited to put all of this knowledge to good use. Cheers, Robyn Lynch

AGENT SUCCESSES: FLOOR TIME 8

What can come out of floor time

Back in February veteran real estate agent, Nancy Davidson, covered her normal floor time from 3-6pm. During her floor time, an eccentric yet friendly man came into the office and said he was looking to purchase a home in Los Angeles. At that time he was currently residing in Miami with his family but wanted to relocate to southern Califor-nia in the near future. He told Nancy he had a few hours before his flight was leaving to China and that he wanted to see some homes in the meantime. Nancy took him to view a few properties and returned back to the office so he could depart in time for his flight.

At this time, Nancy was given the contact info of this mans’ two assistants in which she would keep in touch with. After he left, Nancy ended up googling his name to find more about her new prospective client. It turns out he is the owner of Gerald Metals, a very prominent international commodities merchant. Nancy proceeded to contact the gentlemans’ assistants and was advised to contact his wife to handle the home search and buying process. In the meantime until family returned to Los Angeles to continue their search, Nancy remained in-touch with the family and continued to look for pro-spective homes which meet their expectations and criteria. The new unexpected client that she met while doing her floor time chartered a plane and came back in July to search for homes.

In July, Nancy took the family to see three homes and they put an offer on the second home they saw. The property was in Bel Air situated on a 1.5 acre lot with stunning view all around. Forty five days later, the home closed at $8.525 million, all cash. Now, imagine if Nancy didn’t show up for her floor time that day back in February?

Nancy Davidson, Beverly Hills