rod drury keynote - xerocon nz 2013
DESCRIPTION
Xero CEO Rod Drury's presentation from Xerocon NZ 2013. Xero is beautiful online accounting software that connects small businesses and their accountants together in the cloud.TRANSCRIPT
XEROCON ELEVATEAUCKLAND
Beautiful accounting software
Global updateRod Drury CEO, Xero
XEROCON ELEVATE
Doug Edwards1938-2013
XEROCON ELEVATE
Thank you from Xero
XEROCON ELEVATE
800 attendees. Amazing.
XEROCON ELEVATE
AmandaArmstrong
Introducing
XEROCON ELEVATE
1. Access to capitalHelping the entrepreneurs to understand financial management so they can plan growth properly, and credibly. Management ability often seen as a funding blocker.
2. Sales is a craft not an artMarketing and sales is a professional discipline.
3. Customer understanding is fundamentalBuild products and services around a customer need.
4. Management is a team sportTeams built on trust and complimentary skills sets will be more effective.
5. Clear differentiationIdentifying and communicating your differentiator is the foundation of any venture.
Entrepreneurial challenges
XEROCON ELEVATE
• 135,000+ paying customers!
• 5,800 Xero accounting partners
• 350 staff
• Dual listed on NZX and ASX
• Shares up 7x since IPO
• $85m cash to invest
• Chasing a million customers
2007 2008 2009 2010 2011
Momentum
2012
XEROCON ELEVATE
Wellington SydneyBrisbaneAuckland
Melbourne Milton KeynesSan Francisco
7 offices
XEROCON ELEVATE
• 160 servers
• 10TB of financial data, over 100TB managed
• 1,300,000 requests per minute
• 320,000 average bank lines imported per day
• $33b invoices processed in NZ in 2012
• $84b invoices processed globally in 2012
Facts
XEROCON ELEVATE
Trainers100+
Accountants4500+
Add-ons200+
Bookkeepers1200+
Developers150+
Banks4000+
Vibrant ecosystem
XEROCON ELEVATE
Client accounting conversion
AccountsProduction
The old way
Small business owner Accountant
Data Data
XEROCON ELEVATE
Small business Accountant
The single ledger
Bank rec
Invoicing
Expense claims
Fixed assets
Reporting
Practice management
Workpapers
Tax
Financialdata
XEROCON ELEVATE
Bringing it all together
Bank rec
Invoicing
Expense claims
Fixed assets
Reporting
Practice management
Workpapers
Tax
Financialdata
Practice StudioXero Business
XEROCON ELEVATE
Payroll – Australia
Tax – New Zealand
Reporting – New Zealand & Australia
Proven track record
I love this tax module guys – I just completed a trial IR10 and GST return – goodness me it is just so easy! Bloody hell why wasn’t I on this a year ago?
A very excited Xero user
XEROCON ELEVATE
Modern PracticeUpdate
XEROCON ELEVATE
Vendors mobilising to help
XEROCON ELEVATE
Office 365
• 20% reduction in price. E3 plan now $29.50/user/mth
• 25GB cloud storage for email
• 92% reduction in additional storage price to $0.30/MB
• Link email to clients coming
• SharePoint out of box too hard
XEROCON ELEVATE
Content!Open content architecture
Xero marketing templates
XEROCON ELEVATE
Office 365 special offers
• Four special offers
• Eg. sign up to Suite Files for 12 months, only pay for 9 months
• Visit the booth today!
Beautiful accounting software
Benefits of partnering with Xero
XERO PARTNER PROGRAM BENEFITSAs a partner of Xero you can get free software, training, promotional material, dedicated support and so much more. We’re on the same team – it’s a true partnership.
New Zealand Partner Program Benefits | www.xero.com/partners
Status Level STARTER BRONZE SILVER GOLD PLATINUM GROUP PLATINUM
Organisations (excluding Ledgers) 1-4 5-24 25-99 100-499 500+ 1000+ across group
Free program membership
Free Xero Partner Edition – including range of exclusive resources
Free Xero Business Edition – large plan
Dedicated Account Manager
Enablement Specialist for conversions and technical accounting queries
Free email support
Free Introduction & Essentials training
Free Marketing Resource Guide
Invitation to free Xero quarterly forums
Free directory listing on xero.com –
Free Partner banners on xero.com –
Free Xero stickers & instructional video –
Free co-branded collateral –
Free Practice Manager & Tax – –
Free brochure display stand – –
Contribution towards client events to promote Xero with 10+ attendees
– – $300 ex GST $300 ex GST $300 ex GST $300 ex GST
Access to preferential o!ers from Xero solution partners and service providers
– –
Free Workpapers – on release – – –
Eligibility for Xero Advertising Fund* – – –
* Terms and conditions apply
XEROCON ELEVATE
Competitive update
XEROCON ELEVATE
• Virtually all small business accounts in NZ available through Xero, via our partnerships.
• On average:2-3 bank accounts per business25% of businesses in Xero with multiple banks
Banking
XEROCON ELEVATE
Partner Bank Feeds
4.5m
Yodlee1.5m
Manual3.3m
Paypal600,000
10 million bank statement lines imported every month
XEROCON ELEVATE
Banking – the future• Bank feed self provision via online banking
• Better coverage of credit card feeds, other account types, extended data
• Batch payments upload - foster agency arrangements
• Online large bill pay• Pre-Merchant – Up to $200
• Merchant – Up to $1,000
• Bank direct >$1,000
ASB leading the charge• Technology innovation partnership
• Preview of new FastNet Business app
• Marketing to support small business ecosystem rolling out this year
XEROCON ELEVATE
Purchase Orders + Quotes + Stock + Projects + V2 Reporting
Finishing the platform
XEROCON ELEVATE
Xero & farming: grass growin’ slowly
XEROCON ELEVATE
• Over 40 firms use Xero for farming clients
• Tailored resources How-to guidesChart of accountsLivestock schedule templatesExample reports
• Email [email protected] to get them now
Green shoots
XEROCON ELEVATE
These guys – we need your help with
In progress
Feeds important
XEROCON ELEVATE
ReceiptBank solution – available now
Ruralsuppliers
Xero invoice
They’re here today, go have a chat!
XEROCON ELEVATE
Future farm reporting in XeroLivestock
Transactions
Trading account
Livestock schedules
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Rural bank feeds
Workpapers
API partners
• Practice staff only• Record quantities & values• Transactions from bank rec, invoices, journals• Aging (YE rollover)• Year end stock journals
• Practice staff only• Trading accounts• Schedules for livestock,
dairy, cropping etc • Reconciliation reports
XEROCON ELEVATE
Farming Financial SystemsOSPRI
MyFarm, Deloitte
Seeds being sown
Landcorp, MAF, Tru-testSilver Fern Farms
Ballance
AHB, NAIT
XEROCON ELEVATE
http://www.companies.govt.nz/co/1830488
XEROCON ELEVATE
Single Ledger next steps
Bank rec
Invoicing
Expense claims
Fixed assets
Reporting
Practice management
Workpapers
Tax
Financialdata
Practice StudioXero Business
XEROCON ELEVATE
Data and documents are separated
Financial Data Documents
XEROCON ELEVATE
Single Ledger now has documents
Bank rec
Invoicing
Expense claims
Fixed assets
Reporting
Practice management
Workpapers
Tax
Financial dataand documents
Practice StudioXero Business
Beautiful accounting software