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Rockit Campaign Corina Gebbers Tyler Clarke Jason Lemley

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Rockit Campaign

Corina GebbersTyler Clarke

Jason Lemley

Who’s Happy?

- ¼ calories of a Krispy Kreme donut

- Backpacks; unique size

- Chelan Fresh global image; taste

- Coolness factor; compete on the trading floor; package appeal

- Nutritional snack alternative

- Convenience

- Quality

- Acceptance

Target Buyer Target User

Cool

Convenient

Appeals to mom and kids

Bottom Line

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