rockITFashion

Marketing Planby

Ashley Hoffman

EXECUTIVE SUMMARY

OUR MISSIONWe want to bring consumers a customized shopping experience with unique trends all

while fighting to save marine wildlife.

rockIT Fashion sells unique, on-trend fashions online that are tailored to our customer’s unique profile.

Additionally, we donate a percentage of our sales tosaving marine mammals around the world.

Model: Amanda DiFilippo

Models (left to right): Amanda DiFilippo, Micaela Bone

$80.3BE-commerce sales in Q1 of 2015

$22TWorldwide retail sales in 2015

58%of women 18+ who shop online will purchase products at least once a month

U.S. Department of Commerce, 2015Emarketer.com

7.3%of worldwide retail sales will be purchased on the Internet

31

INDUSTRY PROFILE

MOBILE PROFILE

HooklogicBusiness Insider

290.1M 29%

70%$638B

Mobile Device Users by 2019 Retail ecommerce transactions that were from mobile devices in Q1 2015

Non-ecommerce purchases that are influenced by digital engagement

E-commerce sales made on mobile devices globally in 2018

Gender

Age

Income

Female

18-35

$35K-$55K

TARGET MARKET

CarefreeCreativeModern

Unique

Environmental

Independent

Fashionable

Rock on!TARGET MARKET

LOCATION

digital shoppers in the U.S.191.1m

statista.com

ships to United StatesU.S.

COMPETITION PROFILE

S

W

O

t

Unique Philanthropic “My Closet” E-Commerce Quality

Brand Awareness Start-up Limited CustomersSmall Funds

Flexibility PartnershipsExcitementSelectionTrendy

Competition Consumer Apathy Low Success RateBrand Loyalty

Inbound

Social Media

Website

App

Catalog

Direct MailerMA

RKET

PENE

TRAT

ION

WEBSITE

APP

SOCIAL MEDIA

ANALYTICS

FacebookTwitter

Front Interior

CATALOG

CATALOG

Interior Back

DIRECT MAILER

rock n’ rollshopping

pret-a-porte

dresses

style

shirts

brands

attitude

dolphin

shoes

chic

cause

trendyrock it

tren

dyshow

rock on

punk

fashion

fashion

edgy

rock

IT F

ashi

on28

01 C

amin

o D

el R

io S

outh

San

Die

go, C

A 9

2108

Plac

e St

amp

Her

e

Interior Back Front

DIRECT MAILER

rockITFashionwww.rock-itfashion.com

show it off.

rockIT Fashion is the

premiere destination for unique, on-trend fashions.

Whether you’re looking for the

perfect party dressor just a

fabulous outfitwe got you covered. Bring in

your attitudeand we’ll get you a way to

©2014 rockIT Fashion All Rights Reserved

Interior

E-Mail Marketing

Content Marketing

SEO

SOURCES

United States Census Bureau. (2015, May 15). Monthly & Annual Retail Trade. Retrieved July 16, 2015, from http://www.census.gov/retail/index.html#ecommerce

Coverage of a Digital World. (n.d.). Retrieved August 5, 2015, from http://www.emarketer.com/corporate/coverage#/results/1259

The Future of Mobile Media. (n.d.). Retrieved August 6, 2015, from vvSmith, C. (2014, April 2). US E-Commerce Growth Is Now Far Outpacing Overall Retail Sales. Business Insider. Retrieved October 16, 2014, from http://www.businessinsid-er.com/us-e-commerce-growth-is-now-far-outpacing-overall-retail-sales-2014-4#ixzz3GMmGslJS

Advantek - Insights. (2015, August 20). Retrieved August 20, 2015, from https://www.facebook.com/advantek/insights/

MailChimp Insights. (2015, August 20). Retrieved August 20, 2015, from https://us4.admin.mailchimp.com/

E-commerce worldwide. (n.d.). Retrieved August 20, 2015, from http://www.statista.com/topics/871/online-shopping/

Thank You!

rockITFashionwww.rock-itfashion.com

Model: Amanda DiFilippo