Visual Marketing for Fashion Brands

Artifacia

Visual marketing is the use of pictures, videos and other visual media to engage with customers

and tell them the brand’s story.

Artifacia

Why Use Visuals

Artifacia

• Visual information is 90% of the total information transmitted to the brain, and our brain processes visual information 60,000 times faster than text information. (Source)

• 65% more people remember a piece information if a visual is paired with. (Source)

• Visual content is more than 40X more likely to get shared on social media than other types of content. (Source)

• 71% of marketers plan on increasing visual content in 2016. (Source)

• 65% senior marketers believe that visual content is the core to how their brand story is communicated. (Source)

Artifacia

• Reasons how visuals and visual marketing help fashion retail brands.

• Why should fashion brands consider visual marketing in their overall marketing strategy.9

Explain the Product in One Snapshot1

• Explaining a fashion product with text is difficult. Imagine explaining the below dress with text (as written on the right side of the image). But using a visual for fashion product does it all in just one snapshot with a clutter-free experience.

Artifacia

Use User Generated Content (UGC)2

• People are sharing pictures and stories on social media of using your fashion products. You can use these plenty of available user generated content in your visual marketing strategy.

• Using UGC brings a social validation to your products. And as these images are generated by real people, they bring authenticity to your products and brand.

Artifacia

Freedom of Choice to Users3

• When rich visuals of your products are easily available on the internet, users can anytime search and compare the products at their ease of time and peace. They don’t feel the pressure of a brand executive pitching to them.

Artifacia

Images Appear in Search Results4

• Use of visuals gives you better SEO prospects. It helps your products to appear in search results, improving the click rate and revenue.

• 60% of consumers are more likely to consider a business whose images appear in local search results. (Source)

Artifacia

Visuals are Social Media Ready5

• Your product visuals are social media ready. They can be shared, liked and can be commented upon. People can share these images with their friends to discuss and validate their purchases.

Artifacia

Rise of Instagram and Pinterest6

• Apps like Instagram, Snapchat and Pinterest are the places where users are searching for their next purchase inspiration. Managing your visuals across these apps helps you connect with your followers and prospective users.

Tell Your Brand Story7

• You can create a combination of products that go well together for a specific mood or occasion. Your visuals can also depict the story behind the making of your product, on what occasion and mood they look well.

• A well-told brand story helps trigger right emotions and thus remembering your brand.

Artifacia

Assist and Inspire Purchase Decision8

• Rich visuals assist and inspire users. For examples, if you are selling a stylish dress, you can explain a user on what occasion the dress goes well and what are accessories will look good with the dress just by an image of model wearing the dress in a party and with other stylish accessories.

• This assistance answers the questions any user may have and also inspire them to buy complementary products. All with one image.

Artifacia

Visuals Help in Product Discovery9

• Product discovery can happen anywhere. It can be in your e-commerce store, social media, any videos, live stories and UGC.

• By putting your product visuals across all these fronts, you make sure product discovery is easy and smooth for the users.

Artifacia

If you are looking to improve product discovery and personalization in your store, you can try out our features.

Request a demo here or drop us a mail at hello@artifacia.com

Artifacia