rock star social media for small business
TRANSCRIPT
ROCK STAR SOCIAL MEDIA
The Power of the 3 E’s
Social Presence vs
Social Sales• Presence: Fans, Followers, Likes, Shares, Comments, Engagement
• Sales: Generating Leads, Driving Traffic to your Website or Store to BUY
• woobox.com
• Set Goals: # Followers; $Sales; $Weekly Budget for FB Ads; # of Contest Entries
• Keep your branding consistent, but not “salesy”
OZZY’S TOP ROCKSTAR SOCIAL MEDIA TIPS
• Replace Coffee & E-mails —> Coffee Social Media
• Use 30 Minute Checklist
• Know your strategy: Presence vs Sales
• Strategize:
• Daily Themes
• What’s Your Schtick?
• Use HootSuite, Edgar, Snap Retail - social media manager tools & plan out your social media in one day for an entire 1-2 months in advance
BEST FREE PHOTO & IMAGE APPS & TOOLS
• Apps:DipticTextsPhoto
• canva.com - graphic design for dummies
• Replace Coffee & E-mails —> Coffee Social Media
• Use 30 Minute Checklist
• Know your strategy: Presence vs Sales
• Strategize:
• Daily Themes
• What’s Your Schtick?
• Use HootSuite, Edgar, Snap Retail - social media manager tools & plan out your social media in one day for an entire 1-2 months in advance
OZZY’S TOP ROCKSTAR SOCIAL MEDIA TIPS
TELL PEOPLE
WHAT TO DO
Always have a call to action:
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PATIENCE. PERSISTENCE.It took over 2 years for Client, Stillgoode Consignments to reach over
70,000 followers and another year to start realizing10% of gross sales from Facebook. Today, 20% of their $2 million in sales comes from
Facebook and they spend 10% of their gross revenues on Facebook ads.
3 E’S
• Educate• Entertain• Empower
BRETT MICHAELS’ TWITTER TIPS
• Follow Celebs & Comment• Post schedules, menus,
product lists & services• Post daily themed content
- but don’t link Twitter & Facebook!
• Twitter ad campaigns• Make specific offers, not
ambiguous offers:
• Ambiguous Offer: “Get a sneak peak how experts boost their metabolism in 4 minutes each day.” (live link)
• Specific Offer: “Free Kit: The Best 4 Minute Work-Out to Boost Fat Burning” (live link)
STEVIE NICKS’ YOU TUBE TIPS
Film 1-3 minute videos
Behind the scenesRaw testimonies
ProductsHow To’s
Solve people’s problems
If you must fiverr.com
Key words in title
For BEST SEO - write up a transcription of your video, (hire a student, not a pro)
THE REAL ROCK STARS OF INSTAGRAM
Meet Norm the Pug & Biddy - the Traveling Hedgehog
VISIT SLIDESHAREFind & Follow Colleen Lloyd-Roberts for your
free copy of this Rock Star Social Media Presentation
CONGRATULATIONS!YOU ARE A SOCIAL MEDIA ROCKSTAR!