become an online rock star
DESCRIPTION
TRANSCRIPT
![Page 1: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/1.jpg)
Become an Online Rock Star!
from Kathleen Gage
![Page 2: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/2.jpg)
What is a Rock Star?
1. Someone who has name recognition2. A force in their market3. An influencer4. Someone others want to know and partner with
![Page 3: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/3.jpg)
Why Become a Rock Star?
1. People love celebrities2. You’re worth more3. Doors open4. Great opportunity all the way around5. You may get “discovered”
![Page 5: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/5.jpg)
Gary VaynerchukFrom Unknown To Superstar
http://www.youtube.com/show/winelibrary
![Page 6: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/6.jpg)
Nutritional Superstar
http://www.youtube.com/watch?v=kfdKndGGf1Y
![Page 7: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/7.jpg)
Downsides of Being a Rock Star?
1. You subject yourself to criticism2. You can’t (and won’t) please everyone3. Maintaining position takes work 4. Your community has high expectations and you
MUST do what you can to realistically live up to this.
5. Realize, this is a fickle world, so build your fame on sustainability
![Page 8: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/8.jpg)
Focus on what it takes
1. Determine how you want to be known as a rock star
2. Determine what sets you apart from others?3. What makes you fascinating, interesting, unusual,
alluring, or unique?4. Follow other rock stars to see what they do5. Be a self promoter6. Make sure your online presence stands out
![Page 9: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/9.jpg)
What to do1. Focus on visibility2. Inventory your assets– Intellectual property– List size– Social media presence
3. Develop a marketing schedule4. Have a growth plan – Intellectual property– Team – Resources – Training
![Page 10: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/10.jpg)
Areas of focus 1. Interviews 2. Blog postings3. Articles 4. Product launches 5. Partnerships 6. Intellectual property7. Revenue streams
![Page 11: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/11.jpg)
Weaknesses vs Strengths 1. What are your weak spots?2. Where are your strengths?3. What needs to change?4. What do you need to do more of?
![Page 12: Become an Online Rock Star](https://reader033.vdocuments.site/reader033/viewer/2022061105/540430d88d7f72a1768b45fd/html5/thumbnails/12.jpg)
Bottom Line1. Vision what you want2. Be willing to do the footwork3. Hold on to your vision4. Remember you big WHY!