robin steele resume 2017

4
Robin Steele Project Manager/Digital Media Specialist 3 Shamrock Lane Greenville, SC 29609 (864) 915-4986 [email protected] SKILLS Over 10 years experience in advertising and marketing. Starting my career at Henderson Advertising in print traffic, production and design. Now I am educated in digital marketing design, traffic, social media, and SEO/SEM. Certified in Google Adwords and Bing Ads. EXPERIENCE DOM360, Greenville, SC- SEM Analyst August 2016- January 2017 Wrote and posted PPC Search and Display ads for Automotive Dealerships Designed and posted Facebook Ads Worked in Adwords Editor adding campaigns and ad groups adjusting target locations, adjusting budgets and monitoring performance of digital ads. Pulled Co-Op Materials and submitted ads for client approvals SHIFT, Greenville, SC- Project/Social Media Manager October 2015- March 2016 Managed all jobs, Print-Broadcast-Web Design and Social Media. Created schedules and made sure all jobs were completed on time and on budget Managed workload for all employees, CEO, Copywriter, Graphic Designer, Social Media Content Manager and Broadcast Account Coordinator - First contact with clients, coordinated and prepared for client meetings. Designed internal documents and Powerpoint presentations Websites - Design, updating copy, blog posting, meta tagging, SEO optimization, general maintenance, domain purchase and registration and running reports and analytics. Created estimates and worked closely with printers on projects including promotional and trade show materials.

Upload: robin-steele

Post on 20-Jan-2017

14 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Robin Steele Resume 2017

Robin Stee le Project Manager/Digital Media Specialist 3 Shamrock Lane Greenville , SC 29609 (864) 915-4986 robinstee [email protected]

SKILLS

Over 10 years experience in advertising and marketing. Starting my career at Henderson Advertising in print traffic, production and design. Now I am educated in digital marketing design, traffic, social media, and SEO/SEM. Certified in Google Adwords and Bing Ads.

EXPERIENCE

DOM360, Greenville, SC- SEM Analyst August 2016- January 2017

● Wrote and posted PPC Search and Display ads for Automotive Deale rships

● Designed and posted Facebook Ads ● Worked in Adwords Editor adding campaigns and ad groups adjusting

targe t locations, adjusting budge ts and monitoring pe rformance of digital ads.

● Pulled Co-Op Mate rials and submitted ads for client approvals

SHIFT, Greenville, SC- Project/Social Media Manager Octobe r 2015- March 2016

● Managed all jobs, Print-Broadcast-Web Design and Social Media. Created schedules and made sure all jobs were comple ted on time and on budge t

● Managed workload for all employees, CEO, Copywrite r, Graphic Designe r, Social Media Content Manage r and Broadcast

● Account Coordinator - First contact with clients, coordinated and prepared for client mee tings.

● Designed inte rnal documents and Powerpoint presentations ● Website s - Design, updating copy, blog posting, me ta tagging, SEO

optimization, gene ral maintenance , domain purchase and registration and running reports and analytics.

● Created estimates and worked close ly with printe rs on projects including promotional and trade show mate rials.

Page 2: Robin Steele Resume 2017

● Planned and executed Digital Marke ting projects and paid search

strategies ● Designed and sent biweekly newsle tte rs and maintained reports

Adventure Ad Agency, Greenville, SC- Digital Media Specialist June 2015- October 2015

● Planned and executed Digital Marke ting projects/campaigns SEO, keyword analysis, social media design and posting for 10 clients

● Managed clients and client expectations/direct contact for clients and all project requests

● Assisted in event planning and execution - se t up and worked events ● Website s - Design, updating copy, blog posting, me ta tagging, SEO

optimization, gene ral maintenance , domain purchase and registration and running reports and analytics.

● Proofed, edited and wrote copy when needed

Martin Advertising,Anderson, SC Traffic Manager/Account Coordinator May 2014-January 2015

● Managed all jobs, Print-Broadcast-Web Design and Social Media. Created schedules and made sure all jobs were comple ted on time and on budge t

● Managed workload for all employees, CEO, Copywrite r, Graphic Designe r, Social Media Content Manage r and Broadcast

● Account Coordinator - First contact with clients, coordinated and prepared for client mee tings.

● Designed inte rnal documents and Powerpoint presentations ● Website s - Design, updating copy, blog posting, me ta tagging, SEO

optimization, gene ral maintenance , domain purchase and registration and running reports and analytics.

● Created estimates, schedules and quote s ● Graphic Design - Portfolio available /Design of Display ads and

website s. ● Maintained high leve l of quality control of all projects, ve ry de tailed

oriented, and good problem solving skills. Learn new programs quickly

Crawford Strategy, Greenville, SC- Production Manager Octobe r 2012-January 20 14

Page 3: Robin Steele Resume 2017

● Manually trafficked all jobs, created schedules and communicated

status and made sure jobs were handled to comple tion and on budge t by coordinating and running weekly meetings

● Se schedules and work for 8 designe rs and copywrite rs ● Assisted in event planning and execution - se t up and worked events ● Communicated deadlines, obtained quotes, se t pre ss file s, approved

proofs and created POs for all print jobs ● Made sure designe rs had all information to comple te the ir assigned

tasks in a time ly and fiscally productive time frame ● Experience in graphic design so I am able to step in and pe rform

design tasks when needed to make deadlines

EDUCATION

Greenville Tech, Greenville, SC- Associate in Arts/Graphic Design and Photography

Certificate in Visual Merchandising

Certified in Google Adwords and Bing Ads

Computer Knowledge

Microsoft Office Suite Twitter Subscriber Mail

Adobe Creative Suite Facebook MS Project

Hootsuite WordPress Bing

Workamajig I Contact

Adwords Mailchimp

Adwords Editor Full Panel

Google Analytics Yoast

Work References

Marion Crawford Emily Holland Mike Harrison President/CEO Owner Owner

Page 4: Robin Steele Resume 2017

Crawford Strategy Martin/Holland Advertising SHIFT

Greenville , SC Ande rson, SC Greenville , SC