Rival gums

Extra It was launched in 1984 as the company's first ever sugar free product, and became one of the most popular brands of gum in the United States within a few years. Extra is owned by Wrigley's. The company was founded on April 1, 1891, originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began packaging chewing gum with each can of baking powder. The William Wrigley Jr. Company is a company headquartered in the GIC (Global Innovation Centre) in United States, Goose Island.

Wrigley’s extra is the name eat drink chew is the slogan they have used comedy in the wanted poster. Its saying food is a crime to teeth and the gum is police stopping the food the product is very visible at the bottom of the poster.

The gum is called bazooka. This gum advert is using humour to say that you can blow big strong bubbles because one he could not see were he’s going and two he

used it as an airbag so its strong wont burst target audience is teenagers and kids. They have used pink and green.