ritt deitz the case for french keynote 1/21/12
DESCRIPTION
University of Wisconsin Professional French Masters Program Executive Director Ritt Deitz argues for a pragmatic advocacy of French, the world's third most important business language, in American schools.TRANSCRIPT
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Ritt DeitzExecutive Director
Professional French Masters Program
UW-Madison
The Case for Frenchin a Post-Francophile
America
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What question is your project trying to answer?(A quelle question votre projet de recherche essaie-t-il de répondre ?)
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What question is your project trying to answer?(A quelle question votre projet de recherche essaie-t-il de répondre ?)
How can the experience of Americans who use French in their work outside of the classroom help teachers promote the study of French in a country where French is losing its traditional value ?
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Americans who speak French well are usually surprised by the
professional opportunities it offers. Others see it as a
"luxury" we can no longer afford. Understanding this way
of thinking is our most important task as we make the
case for the importance of French in American schools.
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Americans who speak French well are usually surprised by the
professional opportunities it offers. Others see it as a
"luxury" we can no longer afford. Understanding this way
of thinking is our most important task as we make the
case for the importance of French in American schools.
![Page 6: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/6.jpg)
Americans who speak French well are usually surprised by the
professional opportunities it offers. Others see it as a
"luxury" we can no longer afford. Understanding this way
of thinking is our most important task as we make the
case for the importance of French in American schools.
![Page 7: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/7.jpg)
Americans who speak French well are usually surprised by the
professional opportunities it offers. Others see it as a
"luxury" we can no longer afford. Understanding this way
of thinking is our most important task as we make the
case for the importance of French in American schools.
![Page 8: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/8.jpg)
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In the next few minutes, I will present……
1) three brief portrayals of Americans interacting with France or the French
2) what I think these portrayals say about our audience
3) some tips on making your case to that audience
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In the next few minutes, I will present……
1) three brief portrayals of Americans interacting with France or the French
2) what I think these portrayals say about our audience
3) some tips on making your case to that audience
![Page 11: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/11.jpg)
In the next few minutes, I will present……
1) three brief portrayals of Americans interacting with France or the French
2) what I think these portrayals say about our audience
3) some tips on making your case to that audience
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In the next few minutes, I will present……
1) three brief portrayals of Americans interacting with France or the French
2) what I think these portrayals say about our audience
3) some tips on making your case to that audience
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How do the general (non-French-speaking) American public imagine successful Americans interacting with France and the French?
(1) http://www.youtube.com/watch?v=tyFaWhygzjQ (2) http://www.youtube.com/watch?v=xyP2M0DTch8(3) http://www.youtube.com/watch?v=IaKEKVDtxEc&feature=related
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What do these portrayals suggest about the non-French-speaking general public?
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What do these portrayals suggest about the non-French-speaking general public?
MR. GINGRICH’S CAMPAIGN AD suggests that Francophiles are…
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What do these portrayals suggest about the non-French-speaking general public?
MR. GINGRICH’S CAMPAIGN AD suggests that Francophiles are…
-wealthy
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What do these portrayals suggest about the non-French-speaking general public?
MR. GINGRICH’S CAMPAIGN AD suggests that Francophiles are…
-wealthy
-smug
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What do these portrayals suggest about the non-French-speaking general public?
MR. GINGRICH’S CAMPAIGN AD suggests that Francophiles are…
-wealthy
-smug
-unaware of the realities faced by “regular” people
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What do these portrayals suggest about the non-French-speaking general public?
MR. GINGRICH’S CAMPAIGN AD suggests that Francophiles are…
-wealthy
-smug
-unfit for leadership
-unaware of the realities faced by “regular” people
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What do these portrayals suggest about the non-French-speaking general public?
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What do these portrayals suggest about the non-French-speaking general public?
THE 2002 OLYMPIC WELCOME VIDEO suggests that Francophiles are…
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What do these portrayals suggest about the non-French-speaking general public?
THE 2002 OLYMPIC WELCOME VIDEO suggests that Francophiles are…
-aware of the larger world
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What do these portrayals suggest about the non-French-speaking general public?
THE 2002 OLYMPIC WELCOME VIDEO suggests that Francophiles are…
-aware of the larger world
-hospitable
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What do these portrayals suggest about the non-French-speaking general public?
THE 2002 OLYMPIC WELCOME VIDEO suggests that Francophiles are…
-aware of the larger world
-hospitable
-organized
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What do these portrayals suggest about the non-French-speaking general public?
THE 2002 OLYMPIC WELCOME VIDEO suggests that Francophiles are…
-aware of the larger world
-hospitable
-committed to success through efficiency
-organized
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What do these portrayals suggest about the non-French-speaking general public?
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What do these portrayals suggest about the non-French-speaking general public?
THE SCENE FROM JOHN ADAMS suggests that Americans, at our best…
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What do these portrayals suggest about the non-French-speaking general public?
THE SCENE FROM JOHN ADAMS suggests that Americans, at our best…
-believe we are aware of the larger world
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What do these portrayals suggest about the non-French-speaking general public?
THE SCENE FROM JOHN ADAMS suggests that Americans, at our best…
-believe we are aware of the larger world
-believe we are patient and organized
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What do these portrayals suggest about the non-French-speaking general public?
THE SCENE FROM JOHN ADAMS suggests that Americans, at our best…
-believe we are aware of the larger world
-believe we are patient and organized
-believe more in the future than in the past
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What do these portrayals suggest about the non-French-speaking general public?
THE SCENE FROM JOHN ADAMS suggests that Americans, at our best…
-believe we are aware of the larger world
-believe we are patient and organized
-understand that art and literature and “culture” are luxuries, made possible by daily sacrifice and hard work
-believe more in the future than in the past
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PFMP STORY#1: “K”
Concentration area:
French and European Union Affairs(MFS 2009)
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A quelle question votre projet de recherche essaie-t-il de répondre ?
« Que font les viticulteurs français pour réussir en contexte d’une concurrence mondiale de plus en plus forte sur le marché du vin ? »
Q: What question is your project trying to answer?
A: “What are French winemakers doing to succeed at a time of rapidly increasing competition in the global wine market?”
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Title of master’s projectNouveau monde et nouvelles
concurrences: le cas des vignobles bordelais
(Translated, “New World, New Competition:
The Case of Bordeaux Vineyards”)
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Part-time jobs while in program
Madison, WI : BarriquesLittle Compton, RI : Sakonnet
Vineyards
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Internship
Château Couraze, Saillans (France)
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Position following master’s degree
The Wine Library (NJ)Social Media Manager
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PFMP STORY#2: “J”
Concentration area:
French and international education(MFS 2009)
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A quelle question votre projet de recherche essaie-t-il de répondre ?
« Quels impacts un séjour à l’étranger, dans le cadre d’un programme d’études, peut-il avoir sur les compétences linguistiques d’un étudiant américain ?»
Q: What question is your project trying to answer?
A: “What impact can a study-abroad stay have on an American student’s linguistic competence?”
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Title of master’s project
(Se faire) comprendre : la réussite communicative en contexte
interculturel de l’étudiant « study abroad »
(Translated, “To Understand (and Be Understood): Communicative Success and the Student in the Intercultural Context of Study
Abroad”)
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Part-time jobs while in program
UW-Madison Office of International Academic Programs
UW-Madison Office of International Student Services
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Internship
Université de Fribourg (Switzerland)
Center for Teaching and Research on Foreign Languages (CERLE) /
Institute of Multilingualism
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Positions following the master’s degree
UW-Madison Office of Admissions (International Admissions)
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Positions following the master’s degree
UW-Madison Office of Admissions (International Admissions)
Wisconsin School of Business (International Programs)
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PFMP STORY#3: “E”
Concentration area:
French and international development(MFS 2007)
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A quelle question votre projet de recherche essaie-t-il de répondre ?
« Dans quelle mesure les collaborations entre ONG féminines marocaines et américaines au Maroc ont-elles contribué à la démocratisation du Maroc ? »
Q: What question is your project trying to answer?
A: “To what extent have collaborations between Moroccan and American women’s NGOs contributed to the democratization of Morocco?”
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Title of master’s project
Action féministe et démocratie : les collaborations américano-
marocaines
Translated, “Feminist Action and Democracy: American-Moroccan
Partnerships”
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Part-time job while in program
Madison, WI: InterWorks
Helped research disaster preparedness training seminars
given by InterWorks partners abroad.
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Internship
Paris : SOS Racisme
Helped with administration and projects with French and international partners -guided visiting British MPs - promoted and ran press conferences on Islam and French secularism
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Washington, DC: USAID (Office of Foreign Disaster Assistance)
Positions following the master’s degreeWashington, DC: CNFA
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Washington, DC: USAID (Office of Foreign Disaster Assistance)
Positions following the master’s degreeWashington, DC: CNFA
Washington, DC: National Defense University
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Washington, DC: USAID (Office of Foreign Disaster Assistance)
Positions following the master’s degreeWashington, DC: CNFA
Washington, DC: National Defense UniversityWashington, DC: Creative Associates International
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Current student projects (fall 2011)
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Current student projects (fall 2011)French and international education:
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Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
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Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
French and international development
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Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
French and international developmentEn quoi est-ce que les humoristes franco-maghrébins soutiennent ou déforment la rhétorique discriminatoire perpétuée par les médias français ?
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Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
French and international developmentEn quoi est-ce que les humoristes franco-maghrébins soutiennent ou déforment la rhétorique discriminatoire perpétuée par les médias français ? Quels sont les effets des formes majeures d'aide internationale dans le domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
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Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
French and international developmentEn quoi est-ce que les humoristes franco-maghrébins soutiennent ou déforment la rhétorique discriminatoire perpétuée par les médias français ? Quels sont les effets des formes majeures d'aide internationale dans le domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and business
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Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
French and international developmentEn quoi est-ce que les humoristes franco-maghrébins soutiennent ou déforment la rhétorique discriminatoire perpétuée par les médias français ? Quels sont les effets des formes majeures d'aide internationale dans le domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and businessQue pensent généralement les Français de l'usage des anglicismes dans la publicité française ?
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Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
French and international developmentEn quoi est-ce que les humoristes franco-maghrébins soutiennent ou déforment la rhétorique discriminatoire perpétuée par les médias français ? Quels sont les effets des formes majeures d'aide internationale dans le domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and businessQue pensent généralement les Français de l'usage des anglicismes dans la publicité française ?
Qu'est-ce qui explique le renouvellement récent de l'intérêt à la francophonie en Louisiane ?
![Page 65: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/65.jpg)
Current student projects (fall 2011)French and international education:
En quoi est-ce que l’envoi et l’accueil des étudiants handicapés reflètent l’intégration des handicapés dans la société française ?
French and international developmentEn quoi est-ce que les humoristes franco-maghrébins soutiennent ou déforment la rhétorique discriminatoire perpétuée par les médias français ? Quels sont les effets des formes majeures d'aide internationale dans le domaine de l'éducation en Haïti, et qu'en pensent les Haïtiens ?
French and businessQue pensent généralement les Français de l'usage des anglicismes dans la publicité française ?
Qu'est-ce qui explique le renouvellement récent de l'intérêt à la francophonie en Louisiane ?
… et ainsi de suite…
![Page 66: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/66.jpg)
Who is our “audience”?
![Page 67: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/67.jpg)
Who is our “audience”?
our students
![Page 68: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/68.jpg)
Who is our “audience”?
our studentstheir families
![Page 69: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/69.jpg)
Who is our “audience”?
our studentstheir familiesour friends and neighbors
![Page 70: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/70.jpg)
Who is our “audience”?
our studentstheir familiesour friends and neighborscommunity organizations
![Page 71: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/71.jpg)
Who is our “audience”?
our studentstheir familiesour friends and neighborscommunity organizationsmedia
![Page 72: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/72.jpg)
Who is our “audience”?
our studentstheir familiesour friends and neighborscommunity organizationsmediaschool boards
![Page 73: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/73.jpg)
Who is our “audience”?
our studentstheir familiesour friends and neighborscommunity organizationsmediaschool boardsour colleagues
![Page 74: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/74.jpg)
What professional opportunities does French afford those who
speak it well?teachers and academicsbilingual sales representativesproject managersstudy abroad advisorsmarket researcherssocial media managersanti-money-laundering specialistsU.S. passport agentsfarmer development NGO officersdisaster preparedness consultants
development directorsfundraising coordinatorspublic relations consultantstranslatorsdesignersattorneyssenior merchandising managerslogistics specialiststechnical writing dept. directorsexecutive staff members
![Page 75: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/75.jpg)
What professional opportunities does French afford those who
speak it well?teachers and academicsbilingual sales representativesproject managersstudy abroad advisorsmarket researcherssocial media managersanti-money-laundering specialistsU.S. passport agentsfarmer development NGO officersdisaster preparedness consultants
development directorsfundraising coordinatorspublic relations consultantstranslatorsdesignersattorneyssenior merchandising managerslogistics specialiststechnical writing dept. directorsexecutive staff members
![Page 76: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/76.jpg)
What professional opportunities does French afford those who
speak it well?teachers and academicsbilingual sales representativesproject managersstudy abroad advisorsmarket researcherssocial media managersanti-money-laundering specialistsU.S. passport agentsfarmer development NGO officersdisaster preparedness consultants
development directorsfundraising coordinatorspublic relations consultantstranslatorsdesignersattorneyssenior merchandising managerslogistics specialiststechnical writing dept. directorsexecutive staff members
![Page 77: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/77.jpg)
What professional opportunities does French afford those who
speak it well?teachers and academicsbilingual sales representativesproject managersstudy abroad advisorsmarket researcherssocial media managersanti-money-laundering specialistsU.S. passport agentsfarmer development NGO officersdisaster preparedness consultants
development directorsfundraising coordinatorspublic relations consultantstranslatorsdesignersattorneyssenior merchandising managerslogistics specialiststechnical writing dept. directorsexecutive staff members
![Page 78: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/78.jpg)
What professional opportunities does French afford those who
speak it well?teachers and academicsbilingual sales representativesproject managersstudy abroad advisorsmarket researcherssocial media managersanti-money-laundering specialistsU.S. passport agentsfarmer development NGO officersdisaster preparedness consultants
development directorsfundraising coordinatorspublic relations consultantstranslatorsdesignersattorneyssenior merchandising managerslogistics specialiststechnical writing dept. directorsexecutive staff members
![Page 79: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/79.jpg)
What professional opportunities does French afford those who
speak it well?teachers and academicsbilingual sales representativesproject managersstudy abroad advisorsmarket researcherssocial media managersanti-money-laundering specialistsU.S. passport agentsfarmer development NGO officersdisaster preparedness consultants
development directorsfundraising coordinatorspublic relations consultantstranslatorsdesignersattorneyssenior merchandising managerslogistics specialiststechnical writing dept. directorsexecutive staff members
![Page 80: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/80.jpg)
What professional opportunities does French afford those who
speak it well?teachers and academicsbilingual sales representativesproject managersstudy abroad advisorsmarket researcherssocial media managersanti-money-laundering specialistsU.S. passport agentsfarmer development NGO officersdisaster preparedness consultants
development directorsfundraising coordinatorspublic relations consultantstranslatorsdesignersattorneyssenior merchandising managerslogistics specialiststechnical writing dept. directorsexecutive staff members
![Page 81: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/81.jpg)
Next steps?
![Page 82: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/82.jpg)
-contact at least five former students whose French has something to do with their work, and write down a brief version of their stories in linear form
Next steps?
![Page 83: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/83.jpg)
-contact at least five former students whose French has something to do with their work, and write down a brief version of their stories in linear form
Next steps?
-connect with at least five other teachers and combine your stories into a script you can practice together
![Page 84: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/84.jpg)
-contact at least five former students whose French has something to do with their work, and write down a brief version of their stories in linear form
Next steps?
-connect with at least five other teachers and combine your stories into a script you can practice together
-contact French faculty at any nearby university to alert them to your group’s work and to ask their help
![Page 85: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/85.jpg)
-contact at least five former students whose French has something to do with their work, and write down a brief version of their stories in linear form
Next steps?
-connect with at least five other teachers and combine your stories into a script you can practice together
-find French programs in danger, and make a press release to send to media outlets in that area
-contact French faculty at any nearby university to alert them to your group’s work and to ask their help
![Page 86: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/86.jpg)
-contact at least five former students whose French has something to do with their work, and write down a brief version of their stories in linear form
Next steps?
-connect with at least five other teachers and combine your stories into a script you can practice together
-find French programs in danger, and make a press release to send to media outlets in that area
-contact French faculty at any nearby university to alert them to your group’s work and to ask their help
-keep up a constant public hum: French is an important tool for work both internationally and in the community and region
![Page 87: Ritt Deitz The Case for French keynote 1/21/12](https://reader035.vdocuments.site/reader035/viewer/2022062511/54c37e7a4a79590e0b8b4651/html5/thumbnails/87.jpg)
Discussion
The Case for Frenchin a Post-Francophile
America