rising above the data chaos – enabling agile development for self-service bi
TRANSCRIPT
DV-PAC San FranciscoData Virtualization at Ultra Mobile, Inc.
9.12.2017
About Ultra Mobile, Inc.Ultra Mobile, Inc. is a family of companies dedicated to creating innovative, authentic mobile communication experiences around the globe.
Flagship brand
- Best value for customers who regularly call internationally
- Supported in English, Espanola and Mandarin
- Primarily sold through ‘Mom and pop’ retailers
Fastest Growing Brand
- Best domestic mobile plan price
- Emphasizes reduced costs for bulk purchases
- Sold exclusively Online
Youngest Brand
- Focus on international students
- Sold via overseas agents, Universities
Innovative
Rapid Growth
Competitive Market
By Snaily - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=33850673
Data chaos is a given
Our logical view of Chaos
Reporting Services
12
4
5
3
Analytics off Operational Systems
Slow time to Market for HDFS - - Mart Creation
Inbox overload
Bottle-necked by Data SME
Continual Change is Source Systems
Our modernized platform
Operational data is abstracted through virtualization
Marts are virtualized
Reports are online/mobile. Information is pulled vs. pushed
Data SME repurposed for Governance / Monetization
Back-end change is abstracted by Denodo layer
Data V
irtualizatio
n an
d G
ove
rnan
ce
1
2
4
5
3
Benefits achieved through the Denodo platform
Reduced time to market for intensive BI projects from months to weeks
Benefits achieved through the Denodo platformModel once, re-use multiple is now a reality (Governance)
Denodo Virtualization
Benefits achieved through the Denodo platformTBs to ‘Speed of Thought’ Dashboards (Performance via Caching)
Decision
Historical Timely
Benefits achieved through the Denodo platformAbstraction of Infrastructure and Application Changes
- In the past 6 months we have
- Stood up a new brand through acquisition
- Sunset an existing brand
- Moved major systems from SQL Server to Aurora
- Replaced our CARE ticketing and IVR systems
All without outages or impacts to business reports!
What made this effort successful?
- It worked – POC environment morphed into Production
- Up and running in hours, stable in days, delivering immediately
- Both Denodo (and Looker) teams were outstanding to work with
- Be it SQL Server or Aurora or Impala – ZERO integration challenges
- Performance and time to market speak volumes
- Price points for every size organization
Mike BurkesVice President, Enterprise Information [email protected](949)273-2867
KP VyasDirector, Data Analytics
[email protected](949)356-6281