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RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

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Page 1: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

RISI Paper Market Outlook: A Possible

Recession and Its Impact on Book

Paper Markets

John MaineVice PresidentMay 2008

Page 2: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

2

The U.S. Economy… Headed into Recession? (Real GDP Growth, Annualized Percent Change)

-2%

-1%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

95 96 97 98 99 00 01 02 03 04 05 06 07 08 09

Potential GDP Growth

Page 3: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

3

Weak Dollar and Strong External Demand Will Limit Damage to Manufact’g but Consumer Hit Hard in 08

(Ind. Prod. Index, Real Consumer Spend, % Change Above year-ago by Quarter)

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

0 1 2 3 4 5 6 7 8 9

Industrial Production

Real Consumer Spending

Page 4: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

4

The Recession Will be a Consumer-Led Recession

Impact of Housing, Labor Markets, Stocks and the Wealth-Effect

– Job Insecurity– Reduced Spending

Magazines, Catalog, and Retail Will be Impacted

– Reduced Ad Spending– Slower Retail Spending– Move to Internet– Use Cheaper and Less Paper

Page 5: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

5

Magazine Ad Pages to Decline 3.6% in 2008 With A Risk of A Larger Drop

(PIB Magazine Ad Pages, Year-over-year Percent Change)

-12.0%

-10.0%

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

90 91 92 93 94 95 96 97 98 99 0 1 2 3 4 5 6 7 8 9

Recession Years

Page 6: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

6

Catalog Circulation Will Fall Again in 08 In addition to Exhibiting Less Pagination

(RISI Catalog Circulation Index, Year-over-year Percent Change)

-8.0%

-6.0%

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

90 91 92 93 94 95 96 97 98 99 0 1 2 3 4 5 6 7 8 9

Recession Years

Page 7: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

7

North American P&W Demand by GradeMillion Tonnes, % Change

2006 2007 2008 2009

Ctd. Woodfree * 6.6 6.0 5.7 5.9

%ch 8% -10% -5% 2%

Ctd. Mechanical 5.9 6.0 5.8 5.8 %ch 1% 3% -4% 1%

Unc. Woodfree * 13.0 12.4 11.9 11.7 %ch 0% -5% -4% -2%

Unc. Mechanical 6.1 6.2 6.1 6.1 %ch -1% 1% -1% 1%

Total 31.6 30.5 29.5 29.5

%ch 2% -3% -3% 0%

US GDP %ch 2.9% 2.2% 0.9%2.2%

*Includes bristols and cotton

Page 8: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

8

North American Five-Year Growth Trends for 2008 to 2012 by Grade (000 tonnes)

-1200

-1000

-800

-600

-400

-200

0

200

Total P&W Coated Unc. Free Unc. Mech

-2.8% -8.2%

0.5% 1.8%

Page 9: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

9

Paper Purchased for Use in U.S. Books in Tonnes and as a % of U.S. Printing & Writing Demand

1,200

1,250

1,300

1,350

1,400

1,450

1,500

1,550

1,600

1,650

1,700

95 96 97 98 99 0 1 2 3 4 5 6 7 8 9 10 11 12

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

Paper Used in Books Share of U.S. Demand (%)

000 tonnes (metric) % of P&W Demand

Page 10: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

10

Paper Purchased for Usage in U.S. Books by Grade (000 tons)

050

100150200250300350400450500

CoatedMechanical

CoatedFreesheet

UncoatedMechanical

UncoatedFreesheet

2005 2006 2007

Page 11: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

11

Update on U.S. Imports of Books Printed in Asia

China $ Sales of Books to the US jumped another 15% in 2007

– 616 Million Books per Year Now Imported From China– High Component of Children’s Books (185 million)– Growth Rate of 20% Per Year for Past Five Years

Asia Exported $1.5 billion in Books to the U.S. in 2007

– Equal to Nearly 5% of U.S. Publisher Net Sales of Books

Page 12: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

12

Asia Now Exports $1.5 Billion in Books to the U.S. Market Compared With $0.6 Bill. in 1996

$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000

1996

2006

2007Other

Canada

China

Hong K.

Sing.

Other Asia

Value of Books Imported into the U.S., Million $

Page 13: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

13

U.S. Imports of Printed Products from China

$0

$200

$400

$600

$800

$1,000

$1,200

90 91 92 93 94 95 96 97 98 99 0 1 2 3 4 5 6 7

Books including Children's Greeting Cards all other

Million Real 2007 Dollars

Page 14: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

14

Euro Area Growing Modestly, But no RecessionEuro Area Real GDP Growth, Annualized Percent Change

0%

1%

2%

3%

4%

5%

6%

96 97 98 99 00 01 02 03 04 05 06 07 08 09

Potential GDP Growth

Page 15: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

15

European Demand for Printing and Writing Paper Supported by Growth in the East

16.0

20.0

24.0

28.0

32.0

36.0

96 97 98 99 0 1 2 3 4 5 6 7 8 9

West East Central SouthEast

Million Tonnes

Page 16: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

16

European P&W Demand by GradeMillion Tonnes, % Change

2006 2007 2008 2009

Ctd. Woodfree 9.0 9.2 9.3 9.6

%ch 3% 2% 1% 2%

Ctd. Mechanical 7.7 8.0 8.1 8.3 %ch 2% 4% 1% 2%

Unc. Woodfree 11.6 11.8 11.7 11.9 %ch 1% 1% 0% 1%

Unc. Mechanical 5.6 5.8 5.8 5.9 %ch 7% 3% 1% 2%

Total 34.0 34.8 35.0 35.7

%ch 3% 2% 1% 2%

Euro Area GDP %ch 2.9% 2.6% 1.5%2.1%

Includes Eastern Europe

Page 17: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

17

European Five-Year Growth Trends for 2008 to 2012 by Grade (000 tonnes)

0

200

400

600

800

1000

1200

1400

1600

Total P&W Ctd Free Ctd Mech Unc. Free Unc. Mech

4.6%

1.1%

6.8%

6.0%

6.1%

Page 18: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

18

Asian P&W Demand by GradeMillion Tonnes, % Change

2006 2007 2008 2009

Ctd. Woodfree 11.3 12.0 12.8 13.4 %ch 4% 6% 6% 5%

Ctd. Mechanical 2.8 2.9 3.1 3.3 %ch 7% 3% 6% 5%

Unc. Woodfree 21.6 22.5 23.1 23.6 %ch 4% 4% 3% 2%

Unc. Mechanical 1.7 1.7 1.9 2.0 %ch -8% 3% 8% 5%

Total 37.5 39.2 40.8 42.2

%ch 4% 5% 4% 3%

GDP %ch 8.0% 8.0% 7.1%6.6%

Page 19: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

19

Asian P&W Paper Demand Growth by Country, 2006-2009 (Thousand Tonnes)

-1000 0 1000 2000 3000 4000 5000

Other

Taiwan

India

South Korea

Japan

China/HK

2006 Total: 1320

2007 Total: 1688

2008 Total: 1645

2009 Total: 1414

Page 20: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

20

Asian Five-Year Growth Trends for 2008 to 2012 by Grade (000 tonnes)

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

Total P&W Ctd Free Ctd Mech Unc. Free Unc. Mech

21%

15%29%

25%28%

Page 21: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

21

World Demand Summary for Uncoated Woodfree

Million Tonnes

2006 2007 2008 2009

North America 13.0 12.4 11.9 11.7 %ch 0% -5% -3% -2%Europe (1) 11.6 11.8 11.7 11.9 %ch 1% 1% 0% 1%Asia 21.6 22.5 23.1 23.6 %ch 4% 4% 3% 2%Latin America 3.3 3.4 3.5 3.6 %ch 9% 2% 2% 3%Middle East, Africa, 3.5 3.7 3.8 4.0 and Oceania 7% 6% 4% 5%

Total World 53.1 53.7 54.054.8

%ch 3% 1% 1% 1%

(1) Includes Western, Central, South Eastern and Eastern Europe

Page 22: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

22

World Demand Summary for Coated WoodfreeMillion Tonnes

2006 2007 2008 2009

North America 6.6 6.0 5.8 5.9 %ch 8% -10% -2% 1%Europe (1) 9.0 9.2 9.3 9.6 %ch 3% 2% 1% 2%Asia 11.3 12.0 12.9 13.4 %ch 4% 6% 6% 5%Latin America 1.3 1.3 1.4 1.4 %ch 12% 5% 3% 4%Middle East, Africa, 1.8 1.9 2.0 2.1 and Oceania 5% 5% 3% 5%

Total World 30.0 30.5 31.332.3

%ch 5% 1% 3% 3%

(1) Includes Western, Central, South Eastern and Eastern Europe

Page 23: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

23

Supply Issues

Mergers Yield Fewer Options for Buyers

Capacity Declining Rapidly in North America and Europe

European Mills Shun North American Market Due to Euro

Asian Coated Shipments to North America Rise

Page 24: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

24

Mergers Lead to Dominant Player in Each Sector

Page 25: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

25

North American Market Share in the Peak of the Last Cycle Vs. Now for the Top Three Producers

in each Segment

0%

10%

20%

30%

40%

50%

60%

70%

Newsprint Unc.Mech.

Ctd.Mech.

Unc. Free. Ctd. Free

2000

2007

Page 26: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

26

European vs. N. Amer. Combined Market Share of Top Three Producers in 2007 Indicates Further

Consolidation to Come in Europe

0%

10%

20%

30%

40%

50%

60%

70%

Newsprint Unc. Mech. Ctd. Mech. Unc. Free. Ctd. Free

Europe N. Amer. Asia

Page 27: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

27

N.A. Paper Mill/Machine Closures (000 Tonnes)

UGW CFS CGW UFS

IP Pensacola 318

NewPage Luke 90

GP Wauna 100

Boise Wallula 220

UPM Miramachi 450

Tembec St. Francisville 280

Domtar Gatineau 90 23

Dirigo Gilman, Vt 64

Fraser Madawaska 82 64

Domtar Port Edwards 31

Domtar Baileyville 113

AbitibiBow Fort William 150

AbitibiBow Dolbeau 88

Kruger Three Rivers 135

2007 Totals 2007 388 460 532 933

Page 28: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

28

N.A. Paper Mill/Machine Closures (000 Tonnes)

UGW CFS CGW UFS

Wausau Groveton, NH 95

Neenah Urbana, OH 35

Domtar Port Edwards 117

IP Bastrop, LA 225

Domtar Dryden, ON 177

New Page Rumford, Me 62 50

New Page Niagara, WI 230

Kruger Three Rivers 68

AbitibiBow Donnacona 160

AbitibiBow Dalhousie 40

AbitibiBow Belgo 260

AbitibiBow Gatineau 45

2008 Totals 2008 573 62 280 649

Page 29: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

29

North American Capacity Closures Announced for 2007 and 2008 (000 tonnes)

0

200

400

600

800

1000

1200

1400

1600

1800

Unc. Mech Ctd. Mech Ctd. Free Unc. Free

9% of Demand

13% of Demand

16% of Demand 14% of

Demand

Page 30: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

30

European Paper Mill/Machine Closures (Tonnes)CFS CGW SC

2006 Burgo Marzabotto 70,000

UPM Voikka 400,000

Kymi 150,000

Stora Enso Corbeham 250,000

Varkaus 100,000

Scheufelen Scheufelen 15,000

Klippan Molndal 45,000

2007 UPM Jamsankoski 110,000

M-Real Sittingbourne 210,000

Gohrsmuhle 100,000

Myllykoski Dachau 230,000

Andapak Belgium 80,000

Stora Enso Reizholz 215,000

Totals 700,000 1,060,000 215,000

Page 31: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

31

European Paper Mill/Machine Closures (Tonnes)

CFS CGW SC

2008 Stora Enso Summa/Anjala 80

M-Real Kangas 100

Stora Enso Anjala 155

Totals 255 80

European Paper Mill/Machine Expansions (Tonnes)

CFS CGW SC

2008 Myllykoski Plattling, GY 380

Totals 380

Page 32: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

32

European Paper Mill/Machine Closures (Tonnes)

UFS

2007 M-Real Wifsta, Sw 175,000

Stora Enso Berghuizer, Ne 235,000

Various Small Be, Fr, Sp 65,000

2008 Mondi Szolnok, Hu 140,000

2009 M-Real New Thames, Uk 230,000

Totals 845,000

European Expansions UFS

Dec 07

Q3 09

Stora Enso Varkas, FN 95,000

Portucel Setubal, PT 500,000

Page 33: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

33

$0.80

$0.90

$1.00

$1.10

$1.20

$1.30

$1.40

$1.50

95 96 97 98 99 00 01 02 03 04 05 06 07 08 09$0.60

$0.70

$0.80

$0.90

$1.00

$1.10

$1.20

$1.30

US$ per CN$ (R)

US$ per Euro (L)

Euro and Canadian Dollar Will Remain Strong Against Key Paper Supply Regions, Limiting

Supply from Those Regions in 2008

Page 34: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

34

European Supply of Printing and Writing Papers to U.S. Market is Declining due to the Strong Euro

0

500

1,000

1,500

2,000

2,500

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Ctd. Free. Ctd. Mech. Unc. Mech. Unc. Free.

U.S. Imports From Europe (000 Tonnes)

Page 35: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

35

US Coated Freesheet Offshore Imports by Source

0

200

400

600

800

1,000

1,200

1,400

1,600

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Europe Asia

(000 Tonnes)

Page 36: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

36

US Coated Mechanical Offshore Imports by Source

0

200

400

600

800

1,000

1,200

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Europe Asia

(000 Tonnes)

Page 37: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

37

US Total Coated Paper Offshore Imports by Source

0

200

400

600

800

1,000

1,200

1,400

1,600

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Europe Asia

(000 Tonnes)

Page 38: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

38

U.S. Coated Paper Imports From China by Month

0

5

10

15

20

25

30

35

40

45

J2006

F M A M J J A S O N D J2007

F M A M J J A S O N D J2008

Ctd Free Ctd. Mech

000 tonnes per month

Page 39: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

39

U.S. Coated Mechanical Paper Imports From China by Month – Sheets vs Rolls

0

5

10

15

20

25

30

35

40

45

J2006

F M A M J J A S O N D J2007

F M A M J J A S O N D J2008

Rolls Sheets

000 tonnes per month

Page 40: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

40

Operating Rates Get Extraordinarily High in 2008 Despite Possibility of a Recession, Especially for

Coated and Uncoated Mechanical Grades

80%

82%

84%

86%

88%

90%

92%

94%

96%

98%

100%

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Unc. Free.

Unc. Mech.

Ctd. Mech.

Ctd. Free.

Operating rates, North America

Page 41: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

41

Printer Inventories of Paper (Days of Supply, seasonally adjusted)

3537394143454749515355

2003 2004 2005 2006 2007 2008

Data Source: Calculated by RISI from IDEAlliance data

Days

Coated Mech.

Total Paper

Page 42: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

42

U.S. Publishing Paper Pricing by Quarter ($/short ton)

$550$600$650$700$750$800$850$900$950

$1,000$1,050

0 1 2 3 4 5 6 7 8

Ctd. No. 3 60 lb. Ctd. No. 4 50 lb. Ctd. No. 5 40 lb.

SC-35 lb 50 Lb UFS Offset

Page 43: RISI Paper Market Outlook: A Possible Recession and Its Impact on Book Paper Markets John Maine Vice President May 2008

43

Average Profitability for Coated Freesheet Paper Producers in Europe and U.S.

-10%

-5%

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

Profitability defined as (price-cost)/cost. Costs are total costs including depreciation, interest, SG&A, and delivery.

West Europe

U.S.