rigorous employee research
TRANSCRIPT
Biting the hand that starves us.
Presented by Laoise O’MurchúEuroComm 2011
“Internal communications is the strategic development of mutually beneficial relationships with multiple employee stakeholders, on whom the organisation’s success depends, by the use of measurable methods of communication.”
The Findings
The CEOs’ perspective The Communicators’ perspective The employees’ perspective What the results tell us.
CEO’s Perspective
Case Studies CEO Support
A 9/10
B 10/10
C 10/10
D 8or9/10
CEOs and ROI
“No tangible measurements” “It’s important but other items
can take priority” “Can’t state in measurable terms
how it adds value to the organisation”
“Need to become more strategic”
Communicators Perspective
No strategic plan Vague aims: “Increase employee
engagement” “Improve employee awareness
of their role” “Increase awareness of the
organisation’s strategy”
Planning and Listening
Case Studies
SMART Objectives
Communication Needs
A NO NO
B NO NO
C NO NO
D NO YES
Selecting the Right Tools
Busy with outputs rather than outcomes
Intranet Staff briefings Newsletter Engagement Survey Social Media
Measurement, evaluation and two-way communication
Employees viewpoint
“Communication is a tick box exercise”“Management just go through the motions”“Some parts of the organisation are better at communication than others.”“ They don’t really want to hear what we have to say”“If I had a good idea I think they would listen to it”.
What could be improved?
Strategic/ SMART
Tools/ Two way
Measure/ continuous
Leadership Role
YES WE CAN.
Presented by Laoise O’Murchúhttp://ie.linkedin.com/in/laoise