rich snippets - after the fire - brightonseo 2014
DESCRIPTION
A look at where Google and the other search engines are headed with structured data, semantic search and rich snippets in the search results. Presented at BrightonSEO 2014.TRANSCRIPT
Download this presentation:bit.ly/TheSnippets
Remember these guys?
“Don’t be evil” is getting a little trickier
Which means….ROBOT CUTTS!
2014: Everything changes (all for the users)
Feature Graph changes: US
Google UK is just behind on Local features
UK Crawl (8/20/2014)US UK
Ads (top) 63.4% 64.8%Ads (side) 44.7% 47.7%Ads (btm) 9.4% 9.2%Shopping 19.0% 19.1%KG 26.5% 23.4%KG Carousel 0.5% 0.5%Local Pack 9.7% 6.9%Local 1-box 6.4% 5.5%Loc Carousel 1.0% 0.1%Images 31.0% 33.2%News 20.1% 19.1%Videos 9.3% 10.7%In-depth 12.2% 7.0%Reviews 26.4% 28.9%Author Pics 0.0% 0.0%Authorship 23.7% 23.3%Site-links 20.0% 14.2%
Authorship: GoneTwo views: http://bit.ly/1wNwQHp and http://selnd.com/1lALixC
Video Snippets: Gone (except for the 1%ers)
MEANWHILE
Knowledge Graph & Answer Cards go crazy
Google is now using unstructured data
Scraped from
AllMenus.com!
There’s a “Knowledge Vault?”:http://gofishdigital.com/good-bye-knowledge-graph-hello-google-knowledge-vault/
Knowledge Vault: A Web-Scale Approach to Probabilistic Knowledge
Fusion
It’s key to Google winning the mobile ad game
Predict desktop SERPs based on mobile
Google Now is a preview of future SERPs
Prediction: Google will “require” responsivehttp://googlewebmastercentral.blogspot.com/2014/07/promoting-modern-websites-for-modern.html
Start targeting “localized” results
Add entity relationships to your SEO strategy
(CC) BrianSolis. www.briansolis.com
Freebase: An important SEO focus?
Actions: Facebook Open Graph
Actions: Twitter Cards
Actions: Yandex ‘Islands’
Actions: Gmail events and reservations
Actions: Schema.org http://bit.ly/googleactions & http://bit.ly/schemaactions
Surprise! It’s still links.
