rich media banners — take your knowledge to the next level

Alius Petraska

feel free to ask

Alius Petraska

question #1

90%OF USERS HATES ADS

question #2

RICH MEDIA

While text ads sell with words, and display ads sell with pictures…

Rich Media ads offer more ways to involve an audience with an ad. The ad can expand, float, peel down & etc;

RICH MEDIA VIDEO

THE POPE INAUGURATION

PUBLISHER MOBILE GROWTH

Publishers across the globe now seeing over 50% mobile traffic to their online properties.

19

MOBILE VIDEO

FILMSTRIP

Tap default ad to expand full screen banner

Swipe through vertically scrolling banners

Expanded section scales and repositions relative to landscape/portrait views

http://test.adform.com/banners/rich_media/mobile_iab_filmstrip.html

http://test.adform.com/banners/rich_media/mobile_iab_filmstrip.html

CUBE SWIPE

Cube transition through multiple banners on swipe or tap buttons

http://test.adform.com/banners/rich_media/mobile_cube_swipe.html

http://test.adform.com/banners/rich_media/mobile_cube_swipe.html

GYROSCOPE TILT

Utilise the mobile’s accelerometer to control banner content

http://test.adform.com/banners/rich_media/gyro/gyro.html

http://test.adform.com/banners/rich_media/gyro/gyro.html

GYROSCOPE SHAKE

Trigger custom functions on device shake

http://test.adform.com/banners/rich_media/mobile_gyro_shake.html

http://test.adform.com/banners/rich_media/mobile_gyro_shake.html

SMARTPHONE CONNECT

Control 2nd screen via smartphone tap gestures

http://rm.adform.com/snake/app.html

http://rm.adform.com/snake/app.html

SMARTPHONE CONNECT

Control 2nd screen via smartphone swipe gestures

http://rm.adform.com/pong/app.html

http://rm.adform.com/pong/app.html

SMARTPHONE CONNECT

Control 2nd Screen via smartphone tap gestures

INTERACTIVE ADD-ONS

http://www.adform.com/site/files/media/Rich_Media_Formats/add-ons/twitter_feed.html

http://www.adform.com/site/files/media/Rich_Media_Formats/add-ons/twitter_feed.html

http://test.adform.com/banners/rich_media/mobile_spotify.html

http://test.adform.com/banners/rich_media/mobile_spotify.html

http://test.adform.com/banners/rich_media/mobile_issuu_adpages.html

http://test.adform.com/banners/rich_media/mobile_issuu_adpages.html

http://test.adform.com/banners/rich_media/mobile_call_mail.html




http://test.adform.com/banners/rich_media/mobile_tumblr.html

http://test.adform.com/banners/rich_media/mobile_tumblr.html

http://test.adform.com/banners/rich_media/mobile_follow_button.html

http://test.adform.com/banners/rich_media/mobile_follow_button.html

http://test.adform.com/banners/rich_media/mobile_youtube.html






http://test.adform.com/banners/rich_media/store_finder.html

http://test.adform.com/banners/rich_media/store_finder.html

http://test.adform.com/banners/rich_media/mobile_pinterest.html

http://test.adform.com/banners/rich_media/mobile_pinterest.html

http://test.adform.com/banners/rich_media/mobile_geo_location.html


http://test.adform.com/banners/rich_media/mobile_linkedin.html

http://test.adform.com/banners/rich_media/mobile_linkedin.html

http://test.adform.com/banners/rich_media/mobile_ustream.html

http://test.adform.com/banners/rich_media/mobile_ustream.html

http://test.adform.com/banners/rich_media/mobile_mapbox_geolocator.html

http://test.adform.com/banners/rich_media/mobile_mapbox_geolocator.html

http://test.adform.com/banners/rich_media/mobile_instagram.html

http://test.adform.com/banners/rich_media/mobile_instagram.html



MOBILE VIDEO

http://test.adform.com/banners/rich_media/mobile_video.html

http://test.adform.com/banners/rich_media/mobile_video.html

YOUTUBE

Embed a YouTube video in banner





RESPONSIVE AD UNIT

One ad for all devices. Assets scale and reposition relative to screen size.

http://test.adform.com/banners/rich_media/responsive_leaderboard/index.html

http://test.adform.com/banners/rich_media/responsive_leaderboard/index.html

APP SOLUTIONS

MRAID

Mobile Rich Media Ad Interface Defintions (MRAID)

IAB initiative to standardise mobile ad serving

Defines a common API for running across mobile apps

JEEP AD EXECUTION FOR WINDOWS 8

HTML5 ads are a new and rising submarket;

last chance to ask

rich media banners — take your knowledge to the next level

Technology