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    numbers estimated as high as 70 million, you are the fastest growing

    segment of todays workforce. Professor Fred Bonner of Texas A&M

    University describes you as "...affluent teenagers who accomplish great

    things as they grow up in the suburbs, who confront anxiety when applyingto super-selective colleges, and who multitask with ease as their helicopter

    parents hover reassuringly above them."

    If you are 29-44, please raise your hand. YOU are Gen X. Author John

    Ulrich explains that, "Generation X" signifies a group of young people,

    seemingly without identity, who face an uncertain, ill-defined (and perhaps

    hostile) future. Gen X, are, lets face it, a little lost, their worlds defined by

    the dotcom bubble burst and the rise of AIDS. But they are resilient, can

    adapt easily to change, have the highest education levels and they,

    according to Time Magazine, keep the world from sucking.

    Born between 1950-1970? You are a boomer or baby boomer. The

    1960s is the decade that defines you. The music, events, and social

    changes of that era made a permanent impression on you. Boomers, listen

    up... you are now Zoomers. We are a vast group: 14.5 million, accounting

    for 44 per cent of the population, and controlling more than 77 per cent of

    all Canadian wealth. We are the largest, most affluent, age-conscious

    global market. We live longer, retire later, and buy more anti-aging

    products than any other group. (Well, that buying pattern should be self-evident.) Moses Znaimer coined the term Zoomer just a few years ago with

    the authority of one who has founded a new religion. Zoomers are, to put it

    bluntly, a most lucrative target market.

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    If you are over 65? Sorry to say there isnt a marketing term for you yet.

    You are a senior citizen, but you have Grey Power.

    Im sorry but I didnt like being called a boomer then and I dont like beingcalled a zoomer now. I dont like being a world wide market. And I dont like

    being a label. My age is not my identity. I reject the idea that you really

    know me, my essence, my hopes and dreams and fears and loves and

    behavioural patterns and expectations, by knowing my age.

    So listening to the endless zoomerology on my used-to-be favourite

    classical music station, I couldnt help but feel that the Zoomer stuff was

    bringing up something more for me. I started to think about the whole

    question of a persons identity. What categories make up the people we

    are? Sociologists call these categories identity markers, things like age,

    race, religion, gender, nationality, hobbies, career, and the like.

    Growing up, my generations identity markers used to be very clear and

    well bounded. Boys were boys and girls were girls. We didnt think about

    what to call our sexuality. We were patriotic Americans or Canadians and

    we were identifiable Jews. We went to law school to become a lawyer and

    we stayed a lawyer. We lived within a mile of our parents and joined their

    shul even if we didnt like it. We were defined by our gender, our nationality,

    our race, and our religion, and all of those markers were pretty static. Itused to be easy to know who we were, where we belonged, how we fit. Our

    identities were solid and secure, and so we were too. Based on prescribed

    understandings without much nuance, we knew our labels and we wore

    them more or less comfortably. But those identities came with a price tag;

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    they defined not only who we were but what we could and could not do;

    what was open and what was closed to us. The civil rights struggle that

    began in the 60s and continued with feminism in the 70s was all about

    challenging those assumed norms; the identities that had becomerestrictive: oh, you are a woman? You cant be a Rabbi. You are a black?

    You cant be the President of the United States. The simple identity

    categories of race, gender, age, and religion were boundary settings and

    behaviourally prescriptive.

    in the last 20 years, all those once-fixed categories of identity race,

    religion, gender, career, hobbies and nationality have all been called into

    question. In the digital era you can reinvent yourself almost instantly and as

    often as you want. Everything we once understood as an established piece

    of our identities is up for grabs. Rabbi Yitz Greenberg once remarked,

    When I was growing up, an Orthodox Jewish boy from Brooklyn would live

    and die an Orthodox Jewish boy from Brooklyn. Today an Orthodox Jewish

    boy from Brooklyn can just as easily end up a Reform Buddhist woman

    from Toronto.

    Today the categories of identity itself has become porous. Identity diffusion

    is the norm. Not surprisingly, researchers have found that those who have

    made a strong commitment to an identity tend to be happier and healthier

    than those who have not. But it is increasingly difficult to make a strongcommitment to any one identity because identity itself today is a concept

    that is almost undefinable. Very few people know who I am, Salvador Dal

    is reputed to have said, And I am not one of them.

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    In todays Torah portion, Sarah knows exactly who she is, as defined by her

    society. She is a woman, a Hebrew, an elder, the mistress of the house, the

    mother of the next patriarch. Hagar too knows who she is, too, as defined

    by her society. She is a woman, a slave, a concubine, an underling. Howdare she challenge the hierarchy and act as if she were a matriarch. How

    dare Sarah cross her identity boundaries to befriend a slave. Locked in

    each ones place, neither one of them is willing for the briefest of moments

    to explore how those their identity definitions shape, influence, and hurt the

    other. The conflict that we read about between Sarah and Hagar emerges

    when the birth of Ishmael allows Hagar to entertain changing her identity

    and status, and Sarah cannot abide by that identity change. Some of you

    may have seen the movie The Help, a perfect example of how conflict

    emerges when one party in a relationship changes an identity marker the

    other partner has come to fully accept and expect.

    But as modern Jews we are not Sarah and Hagar and we do not accept the

    boundaries of identity readily. Christopher MacDonald-Dennis, assistantdean and director of intercultural affairs at Bryn Mawr College calls Jews a

    complicated diversity category. He writes, Jewish identity confounds

    established and understood notions of ethnic, racial, national, and religious

    identity...Jews can be neatly categorized neither as a religious group nor as

    an ethnic/national group... Jewish identity...is multidimensional and defies

    simple social categories Our identity is as hard to answer as theinnocent question, Where are you from? Rabbi Richard Israel of blessed

    memory tells this story:

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    A few months ago, driving cross-town in a Manhattan taxi, my Korean

    cab driver turned far enough around to start a conversation and

    asked, Where are you from Boston I said. Then since that answer

    was apparently not sufficiently rewarding, clearly not what he wasafter, he asked, And what are your origins?

    What are my origins? I thought to myself. Chicago is where I born

    but could I call Chicago my origins? What about England, where my

    fathers family comes from ? But who knows how long they were

    there? Eastern Europe, the birthplace of my mothers family? But if

    we are talking about origins, maybe I should opt for Asia Minor and

    Palestine? Mt. Sinai? Ur, Abrahams home town? While I was trying

    to unravel the meaning of the question and simultaneously formulate

    an answer which was at once accurate and intelligible, the driver

    turned again. Youre taking too long to answer! he said. You must

    be Jewish!

    Erik Erikson described identity as "a subjective sense as well as an

    observable quality of personal sameness and continuity, paired with some

    belief in the sameness and continuity of some shared world image. Four

    key words: observable, sameness, continuity, shared. Idyllic words but

    unrealistic. In my grandparents generation the observable quality of

    personal sameness and the shared world image of Jews was obvious.

    There was a common Jewish dress, a common Jewish language, Jewish

    eating patterns, even Jewish mannerisms. But by my parents generation

    those outward manifestations were no longer shared nor obvious. In my

    generation even less observable quality of personal sameness and

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    shared world image and in my kids generation so much the more so. And

    what is an observable Jewish quality? Having a long black beard? A big

    nose? Eating bagels? Being from New York or Montreal and talking loud

    with your hands?

    Those stereotypical observable Jewish qualities are often caricatures

    anyway. Have a beard? So do Amish and Moslems. Big nose? (Show own

    nose)- pretty small. Talk loud with hands? Ok that one Im guilty of. Is this

    the sum total of my Jewish identity?

    Zoomer is easy: its all about my age. I dont have to look my age, or act my

    age and bam, Im a Zoomer anyway. But Jewish is so much more

    complicated. Are we a nation? A race? An ethnicity? A religion?

    If you live in Israel you can say yes, we are a nation. But if you live in

    Toronto thats a hard one to lay claim to. The vast majority of Israeli Jews

    would say they are more Israeli than Jewish. And the minute an Israeli

    leaves Israel to live here is their identity Jewish, or Israeli? My son Noam

    teaches the children of Israelis who now live in Boston. Those children may

    think they are Israeli by nationality but they were born in the States. They

    cant read Hebrew, have never heard of the Shema, and they dont know a

    single Jewish holiday. Outside of Israeland for some, even in Israel!it is

    hard to claim that our Jewish identity is national.

    Because many of us are from white, European (Ashkenazi) stock, we can

    pass as white, so are we a race? By race then, many of us are in the

    privileged white majority, but our history and undying anti-Semitism calls

    that into question. Again, MacDonald Dennis claims, Jewish students

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    engaged in diversity education often express internal conflict arising from

    the contradiction between their assigned identity and their self-image.

    Diversity educators often hear from Jewish students when talking about

    race that they do not see themselves as white, but rather as Jews. Andwith so much intermarriage, adoption of kids from other countries,

    conversions, Sephardic awareness, Jews from other countries joining the

    mainstream community, its impossible to claim anymore that Jews are

    white. To be honest, when I was growing up, a black person in the

    synagogue was either the help invited to a Bar Mitzvah by the family for

    whom they worked, or a visiting Baptist preacher. Today, there are black

    Jews, Asian Jews, Hispanic Jews, Mayan Jews, mixed race Jews, funny-

    you-dont-look-Jewish Jews and the jokes not funny anymore, really.

    So what about culture? People often tell me they arent religious but

    culturally Jewish. The most important findings of the 1990 National Jewish

    Population Survey were the responses to the question, What do you mean

    when you say that you are Jewish? Some 70 percent of the intervieweesresponded, I am Jewish by Culture. Culture is made up of language,

    dress, food, history, religion. But are these universally shared by Jews?

    Would you say the Jews of Guatemala or Uganda are culturally Jewish?

    Take language: please dont say Yiddish! What about Ladino, Judeo-

    Arabic, German, French, Polish, English? Dress: Please dont say

    shtreimel! The Jews of Morocco wear jellabiyas. History: Dont say the

    Holocaust; The Holocaust didnt touch the Jews of Yemen. Food: please

    dont say gefilte fish! What about charamie? Indian Jews eat samosas.

    Sephardim eat rice and sesame and chick peas on Pesach while

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    Ashkenazi Jews dont eat anything that even resembles food for 8 days.

    Country of origin? Spain or the Ukraine? Ethiopia or England? Each one

    has its very own unique Jewish culture which very closely resembles the

    local culture.

    So Im tempted to sayand you might be thinking Im leading up to this

    that the only thing which really unites us in a Jewish identity is religion. The

    Torah. But what does being religious or non-religious mean today when

    religion has been hijacked by fundamentalists and fundamentalism? Does

    religion unite us when the Judaism I practice is often profoundly and utterly

    different from the Judaism of other Jews, say, the Neturei Karta of Israel?

    Yes its the same Torah but as liberal Jews we often interpret it differently.

    How can our religion be the bottom line of our Jewish identity when every

    adjective of Jewish is loaded: secular, observant, cultural, denominational,

    Zionist, Reform, Conservative, Reconstructionist, Orthodox, modern

    Orthodox, neo-Chasidic, haredi, New Age Jewish Renewal, etc etc?

    Maybe we should simply say being Jewish is accepting a shared destiny.

    Whither thou goest, I go. But shared destiny is a negative identity,

    based on a history of oppression and anti-Semitism that keeps us locked in

    a victim mentality. Shared destiny is, put simply, about dying for Judaism,

    not living for it.

    How I wish it could be as easy as Zoomers! Just give us a name and make

    us a marketing gimmick already. Being Jewish is so damn complicated.

    Ah, but thats what makes it alive, what makes it fascinating. Like Jacob

    who wrestled with the angel the name Israel means the one who struggles

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    with God. Struggle is what a hermit crab does when it frees itself from the

    old and useless shell. I love telling people who claim they dont believe in

    organized religion that Judaism is perfect for them because its the most

    disorganized religion I know! I think the power of modern Judaism is itsrefusal to be easily defined; its ability to grab you and make you think and

    make you work and make you ask and make you wonder. Because none of

    the categories easily work, its been nearly impossible through all of

    Judaisms long history for any one group withinthough some have

    certainly tried to hijack or sabotage the meaning of being a Jew. We cant

    have a pope and even the chief Rabbis of Israel dont speak for us in the

    Diaspora let alone speak for all Israelis. I think the confusion might be one

    thing that has kept us alive, kept us from boxing ourselves in too tightly and

    too narrowly and forced us to stay adaptive and reactive and open to the

    cultures in which we found ourselves, including the one in which we find

    ourselves today.

    In his book Jewish Identity: A Social Psychological Perspective Simon N.Herman writes that there is a distinction between the act of Jewish

    identification, the process by which the individual comes to see himself as

    part of the Jewish group, and identity, what being Jewish means in the life

    of the individual, the content of his Jewishness.

    On this holiday its up to each of us to struggle with our own personal

    Jewish identity. But each of you has come here because we do have

    Jewish identification. Coming here was an act of Jewish identification. So

    many of us long to be part of the Jewish group whatever that means; we

    are prepared to form that Jewish group ourselves if we have to, as we do

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    here every year. We long to belong. We long to have an identification with

    something bigger than ourselves, something deep, something meaningful,

    something we can hold on to, something we can pass on. We long for

    community. The group palpably shares that longing. We sense, I think, thatat this time of year we are prepared to forego our own questions,

    ambivalences, unsureties, insecurities, lack of definition of our Jewish

    identity just for a day or two, in favour of Jewish identification. In the

    inexplicable feeling of closeness with people who may share no more than

    the word Jew with us.

    So on this holy day, all ye Gen Xers, Gen Yers, Boomers, Zoomers: today

    lets be Jews in search of a Jewish identity that is more than a stereotype,

    more than a caricature, less fixed than a generation ago but not so fluid it

    floats away, out of our grasp, out of our reach. An identity not dependent on

    colour of skin or place of residence, or dress, or language, or mannerisms,

    or even an agreed upon interpretation of a sacred text. An identity not

    based on a fear of the future nor a certainty of calamity. My kids are fond of saying we are underconstructionist Jews; that we are constantly

    exploring, growing, changing. Struggling. And in that struggle, may we join

    hands and help each other ask and answer the question, who are you? in

    this New Year.

    Shana Tov

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