rh 2011 zoomers 3
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numbers estimated as high as 70 million, you are the fastest growing
segment of todays workforce. Professor Fred Bonner of Texas A&M
University describes you as "...affluent teenagers who accomplish great
things as they grow up in the suburbs, who confront anxiety when applyingto super-selective colleges, and who multitask with ease as their helicopter
parents hover reassuringly above them."
If you are 29-44, please raise your hand. YOU are Gen X. Author John
Ulrich explains that, "Generation X" signifies a group of young people,
seemingly without identity, who face an uncertain, ill-defined (and perhaps
hostile) future. Gen X, are, lets face it, a little lost, their worlds defined by
the dotcom bubble burst and the rise of AIDS. But they are resilient, can
adapt easily to change, have the highest education levels and they,
according to Time Magazine, keep the world from sucking.
Born between 1950-1970? You are a boomer or baby boomer. The
1960s is the decade that defines you. The music, events, and social
changes of that era made a permanent impression on you. Boomers, listen
up... you are now Zoomers. We are a vast group: 14.5 million, accounting
for 44 per cent of the population, and controlling more than 77 per cent of
all Canadian wealth. We are the largest, most affluent, age-conscious
global market. We live longer, retire later, and buy more anti-aging
products than any other group. (Well, that buying pattern should be self-evident.) Moses Znaimer coined the term Zoomer just a few years ago with
the authority of one who has founded a new religion. Zoomers are, to put it
bluntly, a most lucrative target market.
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If you are over 65? Sorry to say there isnt a marketing term for you yet.
You are a senior citizen, but you have Grey Power.
Im sorry but I didnt like being called a boomer then and I dont like beingcalled a zoomer now. I dont like being a world wide market. And I dont like
being a label. My age is not my identity. I reject the idea that you really
know me, my essence, my hopes and dreams and fears and loves and
behavioural patterns and expectations, by knowing my age.
So listening to the endless zoomerology on my used-to-be favourite
classical music station, I couldnt help but feel that the Zoomer stuff was
bringing up something more for me. I started to think about the whole
question of a persons identity. What categories make up the people we
are? Sociologists call these categories identity markers, things like age,
race, religion, gender, nationality, hobbies, career, and the like.
Growing up, my generations identity markers used to be very clear and
well bounded. Boys were boys and girls were girls. We didnt think about
what to call our sexuality. We were patriotic Americans or Canadians and
we were identifiable Jews. We went to law school to become a lawyer and
we stayed a lawyer. We lived within a mile of our parents and joined their
shul even if we didnt like it. We were defined by our gender, our nationality,
our race, and our religion, and all of those markers were pretty static. Itused to be easy to know who we were, where we belonged, how we fit. Our
identities were solid and secure, and so we were too. Based on prescribed
understandings without much nuance, we knew our labels and we wore
them more or less comfortably. But those identities came with a price tag;
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they defined not only who we were but what we could and could not do;
what was open and what was closed to us. The civil rights struggle that
began in the 60s and continued with feminism in the 70s was all about
challenging those assumed norms; the identities that had becomerestrictive: oh, you are a woman? You cant be a Rabbi. You are a black?
You cant be the President of the United States. The simple identity
categories of race, gender, age, and religion were boundary settings and
behaviourally prescriptive.
in the last 20 years, all those once-fixed categories of identity race,
religion, gender, career, hobbies and nationality have all been called into
question. In the digital era you can reinvent yourself almost instantly and as
often as you want. Everything we once understood as an established piece
of our identities is up for grabs. Rabbi Yitz Greenberg once remarked,
When I was growing up, an Orthodox Jewish boy from Brooklyn would live
and die an Orthodox Jewish boy from Brooklyn. Today an Orthodox Jewish
boy from Brooklyn can just as easily end up a Reform Buddhist woman
from Toronto.
Today the categories of identity itself has become porous. Identity diffusion
is the norm. Not surprisingly, researchers have found that those who have
made a strong commitment to an identity tend to be happier and healthier
than those who have not. But it is increasingly difficult to make a strongcommitment to any one identity because identity itself today is a concept
that is almost undefinable. Very few people know who I am, Salvador Dal
is reputed to have said, And I am not one of them.
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In todays Torah portion, Sarah knows exactly who she is, as defined by her
society. She is a woman, a Hebrew, an elder, the mistress of the house, the
mother of the next patriarch. Hagar too knows who she is, too, as defined
by her society. She is a woman, a slave, a concubine, an underling. Howdare she challenge the hierarchy and act as if she were a matriarch. How
dare Sarah cross her identity boundaries to befriend a slave. Locked in
each ones place, neither one of them is willing for the briefest of moments
to explore how those their identity definitions shape, influence, and hurt the
other. The conflict that we read about between Sarah and Hagar emerges
when the birth of Ishmael allows Hagar to entertain changing her identity
and status, and Sarah cannot abide by that identity change. Some of you
may have seen the movie The Help, a perfect example of how conflict
emerges when one party in a relationship changes an identity marker the
other partner has come to fully accept and expect.
But as modern Jews we are not Sarah and Hagar and we do not accept the
boundaries of identity readily. Christopher MacDonald-Dennis, assistantdean and director of intercultural affairs at Bryn Mawr College calls Jews a
complicated diversity category. He writes, Jewish identity confounds
established and understood notions of ethnic, racial, national, and religious
identity...Jews can be neatly categorized neither as a religious group nor as
an ethnic/national group... Jewish identity...is multidimensional and defies
simple social categories Our identity is as hard to answer as theinnocent question, Where are you from? Rabbi Richard Israel of blessed
memory tells this story:
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A few months ago, driving cross-town in a Manhattan taxi, my Korean
cab driver turned far enough around to start a conversation and
asked, Where are you from Boston I said. Then since that answer
was apparently not sufficiently rewarding, clearly not what he wasafter, he asked, And what are your origins?
What are my origins? I thought to myself. Chicago is where I born
but could I call Chicago my origins? What about England, where my
fathers family comes from ? But who knows how long they were
there? Eastern Europe, the birthplace of my mothers family? But if
we are talking about origins, maybe I should opt for Asia Minor and
Palestine? Mt. Sinai? Ur, Abrahams home town? While I was trying
to unravel the meaning of the question and simultaneously formulate
an answer which was at once accurate and intelligible, the driver
turned again. Youre taking too long to answer! he said. You must
be Jewish!
Erik Erikson described identity as "a subjective sense as well as an
observable quality of personal sameness and continuity, paired with some
belief in the sameness and continuity of some shared world image. Four
key words: observable, sameness, continuity, shared. Idyllic words but
unrealistic. In my grandparents generation the observable quality of
personal sameness and the shared world image of Jews was obvious.
There was a common Jewish dress, a common Jewish language, Jewish
eating patterns, even Jewish mannerisms. But by my parents generation
those outward manifestations were no longer shared nor obvious. In my
generation even less observable quality of personal sameness and
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shared world image and in my kids generation so much the more so. And
what is an observable Jewish quality? Having a long black beard? A big
nose? Eating bagels? Being from New York or Montreal and talking loud
with your hands?
Those stereotypical observable Jewish qualities are often caricatures
anyway. Have a beard? So do Amish and Moslems. Big nose? (Show own
nose)- pretty small. Talk loud with hands? Ok that one Im guilty of. Is this
the sum total of my Jewish identity?
Zoomer is easy: its all about my age. I dont have to look my age, or act my
age and bam, Im a Zoomer anyway. But Jewish is so much more
complicated. Are we a nation? A race? An ethnicity? A religion?
If you live in Israel you can say yes, we are a nation. But if you live in
Toronto thats a hard one to lay claim to. The vast majority of Israeli Jews
would say they are more Israeli than Jewish. And the minute an Israeli
leaves Israel to live here is their identity Jewish, or Israeli? My son Noam
teaches the children of Israelis who now live in Boston. Those children may
think they are Israeli by nationality but they were born in the States. They
cant read Hebrew, have never heard of the Shema, and they dont know a
single Jewish holiday. Outside of Israeland for some, even in Israel!it is
hard to claim that our Jewish identity is national.
Because many of us are from white, European (Ashkenazi) stock, we can
pass as white, so are we a race? By race then, many of us are in the
privileged white majority, but our history and undying anti-Semitism calls
that into question. Again, MacDonald Dennis claims, Jewish students
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engaged in diversity education often express internal conflict arising from
the contradiction between their assigned identity and their self-image.
Diversity educators often hear from Jewish students when talking about
race that they do not see themselves as white, but rather as Jews. Andwith so much intermarriage, adoption of kids from other countries,
conversions, Sephardic awareness, Jews from other countries joining the
mainstream community, its impossible to claim anymore that Jews are
white. To be honest, when I was growing up, a black person in the
synagogue was either the help invited to a Bar Mitzvah by the family for
whom they worked, or a visiting Baptist preacher. Today, there are black
Jews, Asian Jews, Hispanic Jews, Mayan Jews, mixed race Jews, funny-
you-dont-look-Jewish Jews and the jokes not funny anymore, really.
So what about culture? People often tell me they arent religious but
culturally Jewish. The most important findings of the 1990 National Jewish
Population Survey were the responses to the question, What do you mean
when you say that you are Jewish? Some 70 percent of the intervieweesresponded, I am Jewish by Culture. Culture is made up of language,
dress, food, history, religion. But are these universally shared by Jews?
Would you say the Jews of Guatemala or Uganda are culturally Jewish?
Take language: please dont say Yiddish! What about Ladino, Judeo-
Arabic, German, French, Polish, English? Dress: Please dont say
shtreimel! The Jews of Morocco wear jellabiyas. History: Dont say the
Holocaust; The Holocaust didnt touch the Jews of Yemen. Food: please
dont say gefilte fish! What about charamie? Indian Jews eat samosas.
Sephardim eat rice and sesame and chick peas on Pesach while
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Ashkenazi Jews dont eat anything that even resembles food for 8 days.
Country of origin? Spain or the Ukraine? Ethiopia or England? Each one
has its very own unique Jewish culture which very closely resembles the
local culture.
So Im tempted to sayand you might be thinking Im leading up to this
that the only thing which really unites us in a Jewish identity is religion. The
Torah. But what does being religious or non-religious mean today when
religion has been hijacked by fundamentalists and fundamentalism? Does
religion unite us when the Judaism I practice is often profoundly and utterly
different from the Judaism of other Jews, say, the Neturei Karta of Israel?
Yes its the same Torah but as liberal Jews we often interpret it differently.
How can our religion be the bottom line of our Jewish identity when every
adjective of Jewish is loaded: secular, observant, cultural, denominational,
Zionist, Reform, Conservative, Reconstructionist, Orthodox, modern
Orthodox, neo-Chasidic, haredi, New Age Jewish Renewal, etc etc?
Maybe we should simply say being Jewish is accepting a shared destiny.
Whither thou goest, I go. But shared destiny is a negative identity,
based on a history of oppression and anti-Semitism that keeps us locked in
a victim mentality. Shared destiny is, put simply, about dying for Judaism,
not living for it.
How I wish it could be as easy as Zoomers! Just give us a name and make
us a marketing gimmick already. Being Jewish is so damn complicated.
Ah, but thats what makes it alive, what makes it fascinating. Like Jacob
who wrestled with the angel the name Israel means the one who struggles
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with God. Struggle is what a hermit crab does when it frees itself from the
old and useless shell. I love telling people who claim they dont believe in
organized religion that Judaism is perfect for them because its the most
disorganized religion I know! I think the power of modern Judaism is itsrefusal to be easily defined; its ability to grab you and make you think and
make you work and make you ask and make you wonder. Because none of
the categories easily work, its been nearly impossible through all of
Judaisms long history for any one group withinthough some have
certainly tried to hijack or sabotage the meaning of being a Jew. We cant
have a pope and even the chief Rabbis of Israel dont speak for us in the
Diaspora let alone speak for all Israelis. I think the confusion might be one
thing that has kept us alive, kept us from boxing ourselves in too tightly and
too narrowly and forced us to stay adaptive and reactive and open to the
cultures in which we found ourselves, including the one in which we find
ourselves today.
In his book Jewish Identity: A Social Psychological Perspective Simon N.Herman writes that there is a distinction between the act of Jewish
identification, the process by which the individual comes to see himself as
part of the Jewish group, and identity, what being Jewish means in the life
of the individual, the content of his Jewishness.
On this holiday its up to each of us to struggle with our own personal
Jewish identity. But each of you has come here because we do have
Jewish identification. Coming here was an act of Jewish identification. So
many of us long to be part of the Jewish group whatever that means; we
are prepared to form that Jewish group ourselves if we have to, as we do
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here every year. We long to belong. We long to have an identification with
something bigger than ourselves, something deep, something meaningful,
something we can hold on to, something we can pass on. We long for
community. The group palpably shares that longing. We sense, I think, thatat this time of year we are prepared to forego our own questions,
ambivalences, unsureties, insecurities, lack of definition of our Jewish
identity just for a day or two, in favour of Jewish identification. In the
inexplicable feeling of closeness with people who may share no more than
the word Jew with us.
So on this holy day, all ye Gen Xers, Gen Yers, Boomers, Zoomers: today
lets be Jews in search of a Jewish identity that is more than a stereotype,
more than a caricature, less fixed than a generation ago but not so fluid it
floats away, out of our grasp, out of our reach. An identity not dependent on
colour of skin or place of residence, or dress, or language, or mannerisms,
or even an agreed upon interpretation of a sacred text. An identity not
based on a fear of the future nor a certainty of calamity. My kids are fond of saying we are underconstructionist Jews; that we are constantly
exploring, growing, changing. Struggling. And in that struggle, may we join
hands and help each other ask and answer the question, who are you? in
this New Year.
Shana Tov
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