RGV University Rapid Metro

RGV Rapid Metro: Business Idea

Placing a parking garage valley wide to transport university students via shuttles and using a smart boarding card as a form of payment.

Business StrategySegmentation:

Our target market would be Rio Grande Valley University Students.

Core CompetencyTime and cost efficient transportation service by providing multiple access locations and smart boarding card payment method.

Core Business Processes

Porter’s FiveCompetitors: University shuttlesThreat of New Entrants: University parking expansion and Car RentalSubstitutes: Taxis, public transportation and privately owned carsCustomers: Valley University StudentsSuppliers: Mercedes Benz and Ford

Ethical Issues AnalysisResponsibility of stakeholdersCode of Ethics for companySecurity for databaseEnvironmentally responsibleScreening of employeesMandatory ethical class

Customer Relationship Management

Enhance customer relations: SurveysMass emails requesting feedbackWebsite questionnaires

Use of Customer information:Determine growth of FirmDetermine allocation of fundsImprove customer Service

Cutting Edge IT AnalysisMobile apps: provide advisories & plannerAugmented Reality: Screen displaying shuttle routes/schedulesData Warehouse: housing customer and organization info.