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RGV University Rapid Metro
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RGV Rapid Metro: Business Idea
Placing a parking garage valley wide to transport university students via shuttles and using a smart boarding card as a form of payment.
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Business StrategySegmentation:
Our target market would be Rio Grande Valley University Students.
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Core CompetencyTime and cost efficient transportation service by providing multiple access locations and smart boarding card payment method.
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Core Business Processes
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Porter’s FiveCompetitors: University shuttlesThreat of New Entrants: University parking expansion and Car RentalSubstitutes: Taxis, public transportation and privately owned carsCustomers: Valley University StudentsSuppliers: Mercedes Benz and Ford
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Ethical Issues AnalysisResponsibility of stakeholdersCode of Ethics for companySecurity for databaseEnvironmentally responsibleScreening of employeesMandatory ethical class
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Customer Relationship Management
Enhance customer relations: SurveysMass emails requesting feedbackWebsite questionnaires
Use of Customer information:Determine growth of FirmDetermine allocation of fundsImprove customer Service
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Cutting Edge IT AnalysisMobile apps: provide advisories & plannerAugmented Reality: Screen displaying shuttle routes/schedulesData Warehouse: housing customer and organization info.