Mohawk Towpath Scenic Byway Coalition, Inc.Eric Hamilton, Executive DirectorPOBox 90Clifton Park, N Y 12065-0090

Creatacor, Inc. is interested in being considered as the graphic design and layoutcontractor to design panels for the six (6) Mohawk Towpath Scenic Byway kiosks.

At Creatacor, Inc., we take pride in the work we do for you. From our initial conversation,to the final product, you will experience our team's commitment to customer service andtheir attention to detail. We will work with you to meet your needs, budget, and schedule.

Our graphics team specializes in creative, cutting-edge graphic designs that have wonmany industry awards. Each graphic is created with unwavering focus on your brand,your message, and organization image. Our Design Department has the latest, top ofthe line Apple systems on which they use software packages such as VectorWorks,Adobe Photoshop, Illustrator, InDesign, and Quark to create graphic layouts. The teamfor this project has over 20 years of combined experience in creating and managinggraphic design and production.

We understand the challenges facing the Mohawk Towpath Scenic Byway Coalition inmatching the style of existing graphics, without sacrificing the design of new graphics. Inour experience with the Sterling Forest State Park, we were tasked with using originalmaterials and restoring historic images to a quality suitable for large graphic panels. Forthe Helping Hands project we needed to be certain that our design and productionmaterials would withstand the natural outdoor environment. The staff and children atHelping Hands loved the final result. In the attached images, you can see examples ofour graphic design team's work on these projects.

Additionally, Creatacor specializes in turnkey projects. At our 90,000 SF facility, our 50+employees handle everything from graphic design to graphic production, fabrication toinstallation, and project coordination to budget oversight. We look forward to theopportunity to bid on the production and installation portion of this project as well, andwe invite you to see our facility and its capabilities.

Personnel responsible for this project are:

Kim Latham: Senior Account Manager (Project Leader)

Megan Langer: Account Manager

Moira Driscoll: Graphic Designer

Sterling Forest State Park, Tuxedo, NY

Creatacor supplied informative graphics for the visitor's center interior space.

The Park's Major Habitats'!:If.i:&iImrllill<llil~IDl9~~~mtn,mi&t.)u.Mt~_~~~_m~f1!3~ ~tilh£iID~m!l!l.ilil~_iWU!lDl~_\Il!lll~~lIJa'll3wml~~~ ~!I)gl;itIl{j)6l.1~~b9~

Helping Hands School, Clifton Park, NY

Helping Hands School, a preschool and early education facility, was in need of a fenceto surround a pond on their property. Creatacor aided them in supplying funding for thefence as well as creating and fabricating decorative, polyethylene characters depictingpond life. Characters were fabricated and installed in a manner to withstand variableoutdoor conditions. Installed in 2007 the characters were well received and are still inuse 00 site.

BUDGET

DECEMBER 4,2013

Customer:

Contact:

Project:

Mohawk Towpath Scenic Byway Coalition, Inc.

Eric HamiltonKiosk Graphic Design

By: LangerJob #: 1140224

Est#: 22084

Per Kiosk Panel:- Price per panel includes the following:

- First draft design with 11x17" print- Second draft design with 11x17" print- Final design with 11x17" print- Project management and graphic design

$539.00

Estimate includes 5hours of graphic design time per panel Once 80% of time isutilize~ Creatacor will notify client After all allotted time is utllize~ client wIll be bIlled at$80/hour for graphic design. •

Total: $539.00

Estimate does not include sales tax.Applicable taxes will be charged upon invoicing.

10 ENTERPRISE AVENUE • CLIFTON PARK, NY • 12065· 518.664.8750 • FAX: 518.664.8667 • WWW.CREATACOR.COM

II.MOSSEY CREATIVE

Tuesday, November 26,2013

Eric HamiltonMohawk Towpath Scenic Byway Coalition, Inc.P.O. Box 90Clifton Park, NY 12065

Dear Eric,

Mossey CreativeCreative Communication

Thanks for your interest in Mossey Creative. I've reviewed the sample kiosk signage youprovided, as well as other images I already have access to, relevant to the RFP for newkiosk signage design, and present the following proposal.

43 Olde Coach RoadScotia, NY 12302518.368.7960larry@mosseycreative.com

Please don't hesitate to contact me with any questions or to discuss my comments ingreater detail. Some of my thoughts go beyond the project at hand and I hope to have theopportunity to discuss the larger scope of Byway kiosk visibility prior to the coalition'sdecision.

As always, I'm just a phone call away. Thanks again for including me in your RFP.

Sincerely yours,

Larry Mossey

attached: proposalsignage examples

Mohawk Towpath Scenic Bywaykiosk design proposal

Prepared for: Eric HamiltonPrepared by: Larry Mossey

Tuesday, November 26, 2013Status: Response to RFP

Mossey Creative 43 OIde Coach Road Scotia, NY 12302 T 518.368.7960 larrv@mosseycreative.com

II.MOSSEY CREATIVE

Assignment

II.MOSSEY CREATIVE

Design of signage for six interpretive kiosks at key locations along the Mohawk Towpath Scenic Byway.

Templated design

Item Explanation

Brand considerations

Visual treatment

Repurposing

Examples

It's understood that the new designs need to use graphic elements and colors compatiblewith existing signage to ensure a consistent presentation. That said, I believe that thesignage can begin to evolve in a dynamic direction to be more eye-catching, emotionaland enticing to viewers.

The Byway is steeped in legend. I spent some time exploring other examples of kiosksignage for byways, nature areas and historic trails and discovered some examples ofwhat I'd like to achieve with this assignment. Although the new signage will remain com-patible with existing kiosks, it should exhibit more color, better visuals and engaging textto provoke the viewer.

My initial thoughts are to develop some sort of key, anchor image or set of images foreach kiosk. This might be an illustrative map of the Byway section, other illustration, or adynamic presentation of photographic images. Rather than a collection of photos andtext in blocks, the design should capture the viewer from a distance and draw the eyethrough an orderly hierarchy of sign elements.

The visual elements developed for these signs can provide a direction and upgradedtemplate for future kiosk redesigns.

Review the Tensaw, Teton, Payette, Chinook and Route 66 examples I've attached to theproposal and I think you can see the direction I'm recommending. Mohawk Bywaysignage may not exactly match any of these designs, but notice how each of them cap-ture the eye and keep you reading.

Mossey Creative 43 Olde Coach Road Scotia, NY 12302 T 518.368.7960 larrv@mosseycreative.com

Budget

Creative servicesResearch, art direction, project management, writing, consultation.

Design and illustrationGraphic design, illustration, photography manipulation, pre-press, final files.

TotalProposal total

Mossey Creative 43 Olde Coach Road Scotia, NY 12302 T 518.368.7960 larrv@mosseycreativ~

II.MOSSEY CREATIVE

Budget2,250.

Budget$1,350.

Budget$3,600.

II.MOSSEY CREATIVE

Mossey Creative

Since 1992 Mossey Creative and its corporate parent, The Mossey Group, have provided strategy, creative branding andcampaign management to clients in categories including retail and consumer brands, education and non-profits, gamingand racing, banking and media companies. We are recognized as a thought leader in both creative brand developmentand integrated traditional and new media communications.

Recent projects include video marketing for The College of Saint Rose, a statewide OASAS campaign for problem gam-bling, web content development for SEFCU, a major New York State credit union, national television branding forStickley-Audi, a premium furniture manufacturer and retailer, national media creatives for Mexico's Casino Life gamingcasino chain, and creative services for local accounts including WRGB, Proctors Theatre, The Mohawk Byway, TheStockade Association, Bethesda House and Schenectady County's Bicentennial.

Please don't hesitate to contact us with questions.

Mossey Creative 43 Olde Coach Road Scotia, NY 12302 T 518.368.7960 larrv@mosseycreative.com

David Meyersburg1758 Chimney Court

Sarasota, Florida 34235

November II, 2013

Mr. EricHamilton, Executive DirectorMohawk Towpath Scenic BywayCoalition, IncorporatedPost Office Box 90Clifton Park, New York 12065-0090

Dear Mr.Hamilton,

I am very pleased to have received your RFPfor the continuing work on the interpretive kioskprogram.

Despite my out-of-state address, I am thoroughly familiar with the Byway,having resided in thetown of Clifton Park for more than 25 years. I have covered the ground you reference both onfoot and by bicycle over the years, and found the first group of kiosks to be both informative,attractive (that is to say, capable of attracting one's attention), and interesting. The texts are wellwritten and graphic selections are excellent. I think the designs are brilliant, but I may be a bitprejudiced, as I was the designer on that project.

In my 25 years with the New York State Office of Parks, Recreation and Historic Preservation asthe Chief of Historic Sites Exhibits, I was responsible for the development and fabrication ofthirty major exhibits and dozens of smaller shows, including wayside signage projects. Theseexhibits were installed at various state-owned properties across the width and breadth of NewYork, and the reaction to them by Park Commissioners, staff, guests, visitors and patrons alike,was always very positive.

While I had a staff working with me at NYSParks, I worked alone on the first Mohawk TowpathScenic Bywaykiosk panels, and intend to do so again should I be selected to design the nextgroup of kiosk panels. I am fully retired and have time aplenty to invest in this project.

I find the bill of deliverables, the work schedule and the delivery date for the final productacceptable. Myprice for each kiosk panel is $265.

I am very interested in working with your teams, and look forward to hearing that you haveaccepted my proposal.

Bewell!

Sincerely,