rezstream webinar: social media strategies for the busy season

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

SOCIAL MEDIA

STRATEGIES FOR THE

BUSY SEASON

Stephanie Johnson

www.rezstream.com

www.rezstream.com


• Stephanie Johnson

• Social Media Specialist

• Celebrated three years with RezStream

• Been in Colorado for 7 years

• PR background with 5 years in social media

• Learning Italian

ABOUT ME

SUMMARYwww.rezstream.com


• What networks matter

• Spring cleaning

• Best practices

• Customer journey

www.rezstream.com


The Big Three

• 71% of adults

• 1.71 billion users

• Six new profiles added every second

• 350 million photos uploaded every day

• Average 40 minutes per day

• 176 million users

• One pin averages six website visits

• 80% female


• 26% of adults

• 300 million active users

• 53% are 18 – 29


NETWORKS

• Audit

– Accounts and followers

– Account type

www.rezstream.com


SPRING CLEANING

• Cleanup

– NAP + bio

– Profile photo

– Cover photo

– CTA

– URL/username

– Notifications

www.rezstream.com


SPRING CLEANING

Markup data: OG, Pin it button, and Twitter cards

– Markup data: OG, Pin it button, and Twitter cards

www.rezstream.com


https://developers.facebook.com/tools/debug/og/object

https://cards-dev.twitter.com/validator

SPRING CLEANING

www.rezstream.com


BEST PRACTICES

www.rezstream.com


• 80/20 rule

• To the point

• Keywords

• 3 – 5 times per week

• Respond and @mention

• 80/20 rule

• Descriptive captions

• Keywords

• 5 – 10 minutes each week

• Respond + follow

• 80/20 rule

• To the point

• Keywords & #hashtags

• 2 – 3 times per week

• Respond + follow

BEST PRACTICES

www.rezstream.com


• Content calendar

• Automatic posting

• Utm tracking

• Facebook Live

• Boosting or contests

BEST PRACTICES

www.rezstream.com


BEST PRACTICES

www.rezstream.com


BEST PRACTICES

http://www.rezstream.com/?utm_source=facebook.com&utm_medium=referral

&utm_campaign=rezstream&utm_content=specials

www.rezstream.com


BEST PRACTICES

• Track website pins

• Pinterest.com/ source

• Pin amount + own content

• Keywords and strong description

<meta name="p:domain_verify"

content="abb01b96b6c4836c4475e6972bf9360

3"/>

www.rezstream.com


BEST PRACTICES

• #Hashtags welcome

• Consistent filter

• Posting time

• Linked to FB

• Bit.ly

• Multiple images

• Snapchat

www.rezstream.com


BEST PRACTICES

www.rezstream.com


CUSTOMER JOURNEY

• Automatic replies

• Booking engine link

• Reviews/Check-ins

• User-Generated Content

• Thank you letter or email campaigns

• Exclusive discounts

www.rezstream.com


CUSTOMER JOURNEY

www.rezstream.com


Automate what you can

Make it a habit

Follow the 80/20 rule and focus on your guests

Try using ads or boosts

Expect and adapt to change

CONCLUSION

Thank you!

Contact me: [email protected]

Read the latest and greatest: rezstream.com/blog

Follow RezStream:facebook.com/RezStreamplus.google.com/+RezstreamCOtwitter.com/RezStreamyoutube.com/RezStreampinterest.com/rezstream
