revolution digital media consumption shift

8/6/2019 Revolution Digital Media Consumption SHIFT

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INDONESIA CONSUMER MECONSUMPTION

REVOLUTION

@davidwayneikaSr. Vice President MerahPutih Inc.

CEO LintasBerita.com

Tuesday, April 19, 2011


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3KEYLEARNINGS

2. marketers in digital3. CASE STUDY



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3KEYLEARNINGS1. Digital shift in Indonesia(and how it changes things)

2. marketers in digital3. CASE STUDY



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THERE S ASHIFT / REVOLUTIONIN

THE WAY PEOPLCONSUMEINFORMATIO

& MEDIA BEHAVITuesday, April 19, 2011


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To find something comparable, you have to go back 500 yrs to

the printing press, the birth of mass media....

Internet and Social Media areshifting the power AWAY

from editors, publishers, theestablishment,NOW its the PEOPLE who are

taking control.

Rupert Murdoch



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Web 2.0 & Social Media is thedemocratization of information

transforming people fromContent READERS into Content

PUBLISHERS

It is the SHIFT from a One-Waybroadcast mechanism to a

many to many model, rooted inconversations between

authors, people, and peers



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10/63Tuesday, April 19, 2011


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MORE RECENTLY

MEDIA CONSUMPTION



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now

MEDIA CONSUMPTION



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INDONESIA DIGITAL IN 34 Mil Internet Users

(#5 in Asia)

*Not Included 3GUsers

32,7 Mil Facebook Users(#2 in World)

6,2 Mil Twitter Users(#3 in World)

2,9 Mil Bloggers

Indonesia isworlds #3language



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SMARTPHONE WILL SURPASS FEATUR



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Source: Research Microsoft Tag 2011Tuesday, April 19, 2011


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So What ?



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So What ?



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So What ? CONSUMERS

will be driving the growth of TELCO,IT & Media Industry. MoreCONNECTED&CONVENIENCE(Online, Mobile, Social Networking)



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So What ? CONSUMERS

will be driving the growth of TELCO,IT & Media Industry. MoreCONNECTED&CONVENIENCE(Online, Mobile, Social Networking)

CONVERGENCE will bring opportunities totransform classic media into new platform: Online

& Mobile

CONTENT will be crucial, especially followed byCONTEXTto reach audience



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k i


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5marketingtipsOn Digital Media _SHIFT



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1. DON

TWorshipTechnology



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Cost: $94 MilRevenue: $340 Mil



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RELEVANCY



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3. SELECT THE

RIGHT TOOLSTuesday, April 19, 2011


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4. LISTEN firstTuesday, April 19, 2011


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onnection

3 C Tuesday, April 19, 2011


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onnection

onversation3 C Tuesday, April 19, 2011


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!"#$%%%%#&'()%%



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BONUS


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BONUS

How digitalshift educationand research



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THANK YOU@davidwayneika

www.lintasberita.comwww.merahputih.co.id
http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/http://www.lintasberita.com/

revolution digital media consumption shift

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