: Questionnaire for Customer (For Study purpose only):

I am student of Journalism & mass communication, VNSGU. I am here to study

different Marketing strategy of Sumul Dairy, to know by its advertisement strategy it

reflects impact on consumer behavior to buy product or services and to detail study on

Sumul Dairy’s social message advertisements. My topic for this research paper is

“Marketing strategy of Sumul” & “Impacts of Its Advertisements”

Name : _________________________________________ Contact No: _________________

Area : ________________________ Age : ___________ Occupation : ________________

Monthly Income : <5000 5000-20000 20000-50000 >50000

Does You use Sumul dairy products?: Yes No

How you influence to buy Sumul Dairy products?

News paper ads Social media Hoardings

Heard from Friend or relatives Others_______________

Which other dairy’s name you know? : ___________________________________________

Which dairy’s product you preferred to buy? :

Sumul Dairy Choryasi Amul Raja Dairy

Have you seen any advertisement of Sumul Product? Yes No

Which Sumul product advt you seen? : ___________________________________________

Which Sumul product you use? : ________________________________________________

Do you like packing and design of Sumul products? Yes No

Is sumul dairy advertisement attracting you to buy product? Yes No

Is Sumul dairy need to bring celebrity in their advertisements? Yes No

Have you seen any Social message related advt of Sumul? Yes No

Which social message related Sumul advt you seen? : _____________________________

Rate Sumul Dairy on following parameter:

(3.satisfied 2.Average 1.dissatisfied)

3 2 1

Quality

Awareness

Price

Availability

Packaging

Taste

Product Advertisement

Any suggestions/change would you like to give to the company?

______________________________________________________________