review analysis weinan zhang 29 feb. 2012
TRANSCRIPT
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Review AnalysisWWW2012
Weinan Zhang29 Feb. 2012
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General Info
• Acceptance Rate: 12% (108/885)
• Monetization Track– Gui-Rong Xue– About 60 submissions– 4~5 accepted papers
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Two papers
• Paper 301: Joint Optimization of Bid and Budget Allocation in Sponsored Search– Internet Advertising Team, MSRA
• Paper 324: A Semantic Approach to Recommending Text Advertisements for Images– ApexLab
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Paper 301
• Joint Optimization of Bid and Budget Allocation in Sponsored Search– Sponsored Search• Advertiser-Oriented Service
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Solution
• Probabilistic Model for Ad Ranking
• Joint Optimization on Bid Price and Campaign Budget
• Experiment on Simulator
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Review Comments
Rating ConfidenceBorderline (0) Medium (2)Borderline (0) High (3)
Weak accept (1) High (3)
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Pros
• Interesting and important problem• Real auction data• Good written
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Cons
• Budget constraint• The optimization problem and solution are
straightforward• The experiment is only a simulation
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Sum up of paper 301
• Three times– SIGIR, WSDM, WWW– More than 10 footnotes now
• Unsolved points– Straightforward model– Simulation– Value per click estimation
• Submit to KDD
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Paper 324
• A Semantic Approach to Recommending Text Advertisements for Images– Cross-media Mining
– Thesis of bachelor– First submission
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Visual Contextual Advertising
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Our Solution
JeepCar
Auto
Vehicle
Plane
Truck
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Review Comments
Rating ConfidenceWeak Reject (-1) High (3)Weak Reject (-1) Expert (4)Weak Accept (1) High (3)
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Pros
• Semantic match outperforms syntactic matching
• Interesting– “The idea is very interesting and I would love to
see this as a full paper ”but…
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Cons
• Image and ads may not match any concept– Even Wikipedia is not sufficient
• Part of ads collection is retrieved by WordNet words
• Matching between knowledge bases is trivial in this paper
• Should provide more detailed results– Accuracy of each node of ImageNet
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Sum up of paper 324
• Adding knowledge bases– Wikipedia– More LOD here– Folksonomy
• Not just knowledge bases– Image: Image annotation, ViCAD– Text Ads: Bid Keywords
• Deeper experiment results• Plan to WSDM
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Lessons Learned
• More detailed experimental results– Accuracy of locating nodes in Imagenet for input
images– Effectiveness of different matching functions
• More non-experiment efforts– Discussion– Writing
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Thank you