COLLABORATIVE ECONOMY REVENUE MODELS

RACHEL BOTSMAN 2015

REVENUE MODELS How a collaborative economy company earns income from the way its product or service is offered/sold.

RACHEL BOTSMAN 2015

KEY REVENUE MODELS: SERVICE /COMMISSION FEES 1

FLAT MEMBERSHIP/ FLAT SUBSCRIPTION 2

TIERED SUBSCRIPTION 3

MEMBERSHIP PLUS FEE-FOR-USAGE 4

WHITE LABEL/LICENSING

FREEMIUM

5

6

7 HYBRIDS RACHEL BOTSMAN 2015

RACHEL BOTSMAN 2015

TASKRABBIT TAKES A 20 PERCENT SERVICE FEE ON EACH TASK DEDUCTED FROM THE TOTAL TASKER’S FEE.

CHARGES A BOOKING FEE OF £0.89 + VARIABLE AMOUNT (9.9% OF THE SUM PAID TO THE DRIVER.)

/

RACHEL BOTSMAN 2015

BORROW MY DOGGY CHARGES OWNERS A FEE OF £44.99 AND BORROWERS £9.99 PER YEAR .

RACHEL BOTSMAN 2015

THREE SUBSCRIPTION PLANS ARE OFFERED AT DIFFERENT PRICE POINTS: BASE PLAN $9.99, BUILDER PLAN $19.99 AND THE MASTERPLAN $49.99 PER MONTH.

£460 £90 A

30

RACHEL BOTSMAN 2015

USERS PAY A ONE-OFF £29 REGISTRATION FEE AND ARE CHARGED 39P/MIN DRIVE TIME AND 19P/MIN PARK TIME.

RACHEL BOTSMAN 2015

PLATFORM SOFTWARE PRICING TIED TO NUMBER OF USERS: UP TO 10,000 USERS IS $1,000 PER MONTH; UP TO 25,000 USERS IS $2,000 PER MONTH. > 25,000 USERS IS A CUSTOM PACKAGE.

RACHEL BOTSMAN 2015

SIGN-UP AND USAGE IS CURRENTLY FREE BUT THEY WILL CHARGE FOR ‘PEERBY GUARANTEE.’

•  MEMBERSHIP IS TIERED £12 (SILVER), £14 (GOLD), £20 (PLATINUM) PER MONTH. SWAPS ARE ‘FREE’ FOR MEMBERS.

•  FOR RENTALS, LOVE HOME SWAP HAS A TIERED SERVICE FEE FROM 1 TO 12 PERCENT DEPENDING ON YOUR LEVEL OF MEMBERSHIP.

•  PLUS, MEMBERS CAN BUY TOP UP POINTS FROM £0.10 TO £0.50 PER POINT DEPENDING ON LEVEL.