Refashion

A Sustainably Fashionable Collection by:

Kimberly Miller &

Amber Stevens

Table of Contents

Refashion Fact Sheet Page 1

Company Information Page 2

Competition (direct & indirect) Page 3

Customer Profile

Demographics Page 4

Psychographics Page 5

Mission & Vision Statement Page 6

Background on ShopColumbia Page 7

GarmentLine Sheet Page 8

Cost Sheet Page 9

Accessory

Process Page 10

Process Pictures Page 11-13

Line Sheet

Clutch Page 14

Wallet Page 15

Coin Purse Page 16

Cost Sheet

Clutch Page 17

Wallet Page 18

Coin Purse Page 19

Refashion Fact Sheet•Apparel

•Sold at ShopColumbia

•Proceeds go to scholarship funds

•Sustainable, Upcycled materials

•Fashionable and eco-friendly

•$50.00-$100.00

•Handmade, Locally made

•Giving new life to old things

Page 1

Company Information

Refashion’s Brand Promise

Let us assist you in helping the environment. By purchasing items from Refashion, you will receive a locally made garment that is stylish and sustainable. This item is made individually to last, so it will hold up against daily wear and tear. We want our customers to feel comfortable wearing our clothing and accessories, while promoting a healthy lifestyle for themselves and the earth.

Amber Stevens and Kimberly Miller make a great team, bringing together ideas from years of studying fashion design and fashion business. They are excited to be able to offer customers unique and durable merchandise that will not break the bank, with all prices between $50-$100.

At ShopColumbia, 100% of the proceeds from Refashion go to the Columbia College Chicago Fashion Board Scholarship fund. This means that with your help, a person will get the chance be a part of the Columbia community who might not otherwise. Bring new life to old things by shopping Refashion.

Page 2

Competition

Direct:

•Gap•J.Crew Sale Section•H&M•Knee Deep Thrift Store•Buffalo Exchange

Indirect:

•Shops for books and movies on Amazon•Purchases books to read on her Kindle•Shops for groceries at Trader Joe’s & Jewel•Goes to movies at Landmark Century Theatre & Loews Theatre•Watches movies on Netflix•Enjoys street markets such as Green City Market & Randolph Street Market•Wears Bare Essentials Makeup•Shops at Lush for skincare products•Enjoys coffee and tea from Caribou Coffee•Goes to dinner with her friends weekly at Bar Louie•Experiences neighborhood bars on the weekends

Page 3

Customer Information

GeographicRegion: MidwestPopulation: 2,500,000+

UrbanClimate: All

DemographicsAge: 18-25Sex: FemaleHousehold: Lives along, with roommates, or with

parentsLives on campus, in suburbs, or

elsewhere in the city Income: Part time job, relied on parents

Parent Income: $150,000/yearOccupation: Student, part time jobEducation: Current student

Sociocultural SegmentationCulture: AnySub Culture Religion: Any Ethnicity: Any Race: AnySocial Class: Middle ClassMarital Status: Single

Page 4

A Day in the Life…

Reagan is a junior at Columbia College Chicago studying fashion business. She lives in the Lakeview East neighborhood of Chicago with two roommates. The three girls have been friends since the beginning of their college careers, all meeting their freshman year at Columbia. Reagan takes public transportation to get to school and her part time job, working at The Gap. In her spare time, she enjoys volunteering, going to festivals and outdoor markets where she buys fresh fruits and vegetables.

Reagan is a strong willed and creative girl. She is thought of highly by all of her friends and family; she is reliable and always ready to lend a helping hand. Reagan participates in the green movement when it is convenient; she tries to recycle and enjoys reusing items in a creative way. Reagan enjoys staying active at her gym, and likes taking walks and running on the lakefront when the weather is nice.

Reagan stays up to date on trends by reading magazines and keeping an eye on street fashion. She doesn’t have a lot of extra money to spend on clothing, but when she does, Reagan enjoys quality over quantity. She likes having the choice of one-of-a-kind pieces and is often complimented on her style. She likes visiting ShopColumbia at least once a week, usually when she has time to kill between classes. Reagan buys birthday and Christmas gifts for her family and friends from the ShopColumbia store because they are unique and student-created.

Page 5

Mission Statement

Who says you can’t wear a shower curtain and still look stylish? We provide sustainable clothing and accessories without the hippie aesthetic. We cater to the women who want to be fashionable and eco-friendly as a bonus. She may not have recycled today, but she feels good because she is wearing Refashion sustainable clothing.

Vision Statement

We are the go-to company for the polished deconstruction in your wardrobe.

Page 6

Background on ShopColumbia

Support Student Artists.

ShopColumbia, Columbia College Chicago’s student art store, features original designs created and inspired by Columbia artists. Spanning all media and disciplines, ShopColumbia is defined by what Columbia students are making right now. The store supports students by providing a professional environment to learn the process of marketing and selling work and a vibrant venue for earning income.

The Department of Exhibition and Performance Spaces, the student centers and galleries of Columbia College Chicago opened ShopColumbia in October 2008 in order to provide students a commercial venue for showcasing and selling their work. Half of the total proceeds from sales goes to the student and half helps to support the student scholarships. In addition, with the skills learned by working with the store, students become empowered to expand into external marketplaces. New work is added daily, so it is exciting and important to check back regularly.

Page 7

Project 1:Garment

Delivery Date March 1, 2012Seasonality SpringFabric Content 100% Cotton

PlasticSize Range Small-Medium-LargePrice $87.00Style Name Amberly

Small Bust: 31”-34”Medium Bust: 34”-35”Large Bust: 36½”-37½”

Size Chart

Page 8

Project 2:Accessory

Do you ever wonder what to do with old books? Maybe you inherited some unique vintage textbooks and are tired of them collecting dust on the bookshelf. Welcome to our line of clutches, wallets and coin purses made from books of all sizes and colors found at thrift stores. All items used to complete the project are also from thrift stores such as Goodwill, Value Land and Thrift Center. We purchased old purses and wallets and used the needed pieces on our creations, such as the clasps and the toggles. We also used belts as a handy strap for the clutches, and vintage scarves for lining.

In order to create another collection of the same style of clutches, wallets and coin purses, we would shop at thrift stores for the books and scarves, and an art store for the other items needed. Part of the charm of this collection are the different vintage books, so we would not want them to all look the same, which could be an issue if they were to be mass produced.

Each piece required different amounts of time, an average of about 5.5 hours. Saving time would be possible for the next collection of book clutches because we would know exactly what we are doing. During this first round, we were still guessing and trying different things for each piece.

In order to sell our products on a larger scale, we would be cautious and research each boutique that is interested in order to make sure that the store’s aesthetic matches ours. While the merchandise can certainly be bought at boutiques, we also could take personal orders, in which the customer would give us a hard back book of their own and we would make it into a clutch, wallet, or coin purse. This aspect will cheapen the price of the final product, because the book is being provided, and will directly connect us to our loyal customers.

Page 10

Clutch in Progress

Items used to create below clutch:•Hard Cover Book•Belt•Large Rings from spare purse•Buckles from spare purse•Magnetic clasp from spare purse•Vintage Scarf

Items used to create above clutch:•Hard Cover Book•Belt•Necklace•Rings from spare purse•Turning clasp from spare purse•Buckles from spare purse •Vintage Scarf Page 11

Items to create wallet (to left):•Hard Cover Book•Mirror•Clasp from spare wallet•Vintage Scarf

Items to create wallet (to right):•Hard Cover Book•Mirror•Clasp from spare wallet•Vintage Scarf

Page 12

Items used to create the coin purse:•Small Hard Cover Book•Necklace•Clasp from spare wallet•Charm from Necklace•Vintage Scarf

Page 13

Page 14

Delivery Date May 1, 2012

Seasonality Spring

Materials Hard Cover Book

Belt

Large Round Rings

Buckles

Clasp

Necklace

Vintage Scarf

Source of Materials Goodwill

Value Land

Thrift Center

Price $108.00

Clutch

Delivery Date May 1, 2012

Seasonality Spring

Materials Hard Cover Book

Mirror

Clasp

Vintage Scarf

Source of Materials Goodwill

Value Land

Thrift Center

Price $90.00

Wallet

Page 15

Delivery Date May 1, 2012

Seasonality Spring

Materials Hard Cover Book

Necklace

Clasp

Charm

Vintage Scarf

Source of Materials Goodwill

Value Land

Thrift Center

Price $82.00

Coin Purse

Page 16