Return on Your Checkoff Investment

Vanessa Kummer

Chair, United Soybean Board Colfax, N.D. soybean farmer

Plenty to talk about

1. Update from your soybean checkoff• New direction• Program area activities• Benefits to New Jersey

2. Meet customer needs3. Communicate with consumers

Surging soybean demandUp more than 140% in past 20 years

Percentage Change in Global Consumption 1990/91 – 2010/11 and Forecast for 2011/12

Source: John Baize & Associates, U.S. Census Bureau, USB Market View Database, USDA

19901991

19921993

19941995

19961997

19981999

20002001

20022003

20042005

20062007

20082009

20102011

-20%

0%

20%

40%

60%

80%

100%

120%

140%

160%

Chan

ge %

Soybeans

Corn

CottonRiceWheat

New Long-Range Strategic Plan

Strategic objectives:1. Soybean meal2. Soybean oil3. Freedom to operate4. Customer needs

Priority Issues:5. Support animal ag6. Investments in transportation

New Long-Range Strategic Plan

Checkoff investment areasDomestic MarketingHelping at Home

International Marketing80 countries and counting

Global OpportunitiesStudy issues that affect sales

New UsesSoy many products

Checkoff investment areasCommunicationsProgress powered by farmers

SustainabilityTelling U.S. soy’s ‘green’ story

BiotechnologyEducating on biotech benefits

Production ResearchBoosting yields, profitability

• Let mapped genome lead to high-yielding varieties

• Goal: 59.5 bu/a by 2030

New project to boost yields

• Biodiesel

• Container Shipping

• Communications

• Tech Transfer

Benefitting NJ farmers

• Animal ag uses 98% of your soybean meal

• U.S. animals eat 1.2 billion bushels worth

• Irreplaceable market• Awareness, support

lacking

Who’s your biggest soy customer?

• High-quality soybeans

• Support their

freedom to operate

• Consumer concerns about food

Animal ag needs our support

CommonGround™

Center for Food Integrity

U.S. Farmers and Ranchers Alliance

Set the record straight on food

Set the record straight on food

CommonGround™www.findourcommonground.com

Center for Food Integrity

www.foodintegrity.org

U.S. Farmers and Ranchers Alliance

www. usfraonline.org

Set the record straight on food

Thank youNew Jersey

Soybean Board

For more information on the United Soybean Board: • Visit us on the Internet: www.unitedsoybean.org• Find us on Facebook: www.facebook.com/UnitedSoybeanBoard• Follow us on Twitter: @UnitedSoy