Rethink – alternative carb opens up new sports

nutrition opportunities

22rd of May 2019

2

Sportification opens up mainstream markting opportunities

Niche Marketing opportunity Mainstream

High Exercise / Activity level Low

Performance driven

Strive for more power & energy to

support strenuous exercise

Key motivations: feel & look good,

enjoy long-term health, fun

Sports is an important part of their life,

exercise 2-3 times per week. Nutrition

aimed to support their active lifestyle

indulgence

& sportive image

Are minimally active & use

active nutrition for weight

loss and sportive image

Athletes &

bodybuilderRegular

ActivesSportive

Eaters

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Fuel for an active life

The benefits of Palatinose™

Fuel for

Performance

Fuel for

a healthy &

active life

Fuel for

fitness &

training

Palatinose™:

FUEL FOR an

active LIFE

Palatinose™ is unique as

carbohydrate that

Is slowly and completely digested

&

Supplies steady an sustained energy

&

Promotes fat oxidation

An active life needs carb fuel

carbs glucose energy

4

Palatinose™ - The New Kid on The Block

New approach to carb energy supply

Palatinose™ - Riding a new line

5

Palatinose™ - Why is it special?

• Produced via enzymatic

rearrangement of sucrose

from sugar beet

• A natural constituent

of honey

Sugar

replacement

Palatinose™ = 4 kcal/g

The mode of energy

delivery is slower

Palatinose™

(generic name: isomaltulose)

is unique as carbohydrate /

sugar that

1. Is slowly & completely

digested

&

2. Supplies steady &

sustained

carbohydrate energy

&

3. Promotes fat oxidation

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Digestibility is key

Palatinose™ in the small intestine (linked to stronger linkage)

Small intestine• Slow yet complete digestion

by human enzymes and

subsequent absorption

• Slow glucose release (low

glycaemic)

• Full calories (4 kcal/g)

Large intestine• Not relevant (fully digestible

carbohydrate!) "Sustained energy"

Digestion of Palatinose™

in the small intestine

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- The nutritional sparing partnerWhat makes it so special?

Palatinose™ (generic name: isomaltulose) is unique as carbohydrate / sugar that…

Slowly &completely

digested

Suppliessteady & sustained

energy

Promotesfat

oxidation

Balancedenergysupply

© 2018 BENEO

Carbs most commonly used in Sports Drinks | Europe 2014-18

Source: Mintel GNPD 2014-2018 ( by NPL)

7%

7%

9%

25%

27%

29%

44%

0% 10% 20% 30% 40% 50%

Fructose Syrup

Glucose Fructose…

Glucose Syrup

Fructose

White Sugar

Glucose

Maltodextrin

New product launches contained…NPL 2018 with Palatinose™

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Carbohydrates in sport drinks

Palatinose™ offers new opportunities!

Most common carbs in sports nutrition…

Fast carbs as such or in blends with 2:1 ratio

(glucose : fructose units)

- max carb uptake

- high carb oxidation / supressing fat oxidation

Palatinose™ is different…

The new carb for

- steady and sustained energy supply

- higher fat oxidation / sparing carb fuel

Dex

tro

se

/ g

luc

os

e

Ma

lto

de

xtr

ine

s

Su

cro

se

Time (min)

Sucrose

0 30 60 90 120

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0.0

-0.5Ris

e in b

lod g

luco

se (m

mol/

L)

Maltodextrin

Glucose

PalatinoseTM

GI100

GI80

GI65

GI 32

Pala

tin

os

e™

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Palatinose™ - Fuel for an active life

A benefit to all target groups

Regardless of the sports purpose…

…all groups can

benefit from

sustained energy

and higher fat

burning with

Palatinose™

Performance

Champion

Fitness

Trained

Body shape & weight

Leaner

endurance sports

High Activity level Low

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Series of sports studies with Palatinose™

* Human Studies by BENEO Institute

Before

During

After

Science*Series of sports

studies with

Palatinose™

Athletes

Recreational

Athletes(e.g. 2 x week)

Diabetes

Typ 1

Endurance

Sports

vs. Maltodextrin

or Sugar

More steady glucose supply

Sufficient carbohydrate energy

Higher rate of fat burning

No gastrointestinal distress

12

BeeBee Soh, amateur runner

(e.g. Vertical Marathon Singapore)

Brent Raedeke,

professional ice

hockey player,

Mannheim Adler

Caroline Wozniacki, professional tennis player

Mads Mensah, professional handball player

Christian Eriksen, professional soccer player

Andre Kuhn,

amateur cyclist

(e.g. Mongolia Bike

Challenge)

Mark Rinc & Matthias Knossalla,

professional triathletes

Stefan Schlegel, amateur

cyclist (RAAM)

Moritz Lampert,

professional golf

player

Sepp Stenger, former

worldcup snowboarder

Supported by States Drink

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Athletes need to manage their fuel resources for endurance

Carb fueling with sports drinks

Carbs

= prime fuel

• Fast energy

supply

• Limited sources

Fat

= reserve fuel

• Slower energy supply

• Unlimited sources

Carb depletion determines exhaustion

ENERGY

ENDURANCE

TRAINING

DRINK INTAKE

ALONGSIDE

CARB REFILL

AT RECOVERY

CARB LOADING

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Opportunity for a

Training drink with Palatinose™ for Professionals

“It’s of great help when you can fuel you body right from the beginning and steadily with Palatinose™. And in the end you can see better progress over weeks and months.” 1

Marc Rink, professional triathlete

“Training low”: training with empty glycogen stores, in fasting state, with no carbohydrate intake

1 ACSM position statement 2016

ENDURANCE

TRAINING

Increasing the

body’s capacity to

burn fat and

spare carb

sources

(glycogen)

• Experts postulate that the training stimulus to the muscle can be

enhanced with low carbohydrate availability1

• Athletes avoid intake of (fast) carbs in endurance training

• In practice, no carb intake is a challenge in long training over several hours

• Advantage of Palatinose™ over “fast carbs”:

• steady fuel supply

• higher fat oxidation

“training low”

Legal Disclaimer: BENEO cannot take any responsibility/warranties as to the regulatory compliance of this information under national law regarding claims or advertising to food business operators

and final consumers. This information is supplied solely upon the condition that the recipients have to carry out their own legal assessment as to its suitability for their purposes under the relevant

countries’ laws.

15

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Opportunity for a

Carb loading drink with Palatinose™

PREPARING

FOR

THE EVENT

Carbohydrate

loading: Maximum

filling of glycogen

stores in the last

days before an

event

• High carb intake of ~800 g or 2400 kcal daily

requires carb drinks

• Advantage of Palatinose™ over “fast carbs”:

• steady glucose supply

Legal Disclaimer: BENEO cannot take any responsibility/warranties as to the regulatory compliance of this information under national law regarding claims or advertising to food business operators

and final consumers. This information is supplied solely upon the condition that the recipients have to carry out their own legal assessment as to its suitability for their purposes under the relevant

countries’ laws.

“You need drinks to get the 700g of carbohydrates. Years ago we

tried with cola, lemonade, high GI carb drinks, but you feel dizzy,

you feel lazy, your blood sugar level goes up and down. And this is

not how you want to feel 48 hours before the main competition of

the year...”

Matthias Knossalla, professional triathlete

1 ACSM position statement 2016

Carb loading is a challenge. Athletes feel better with

Palatinose™.

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Fuel for an active life

What consumers need to achieve their goals

Fitness & training

Sustained energy

Fat burning & body firming

… they do not

need "fast"

carbohydrates

… they want foods

and drinks that do

not trigger high

blood sugar levels

What active people aim for… But…

…to keep going during

sports or busy work days

…to enhance the body‘s

performance and health

…to melt body fat for fitness and

health or to look "lean & sporty"

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Recovery drink opportunities

Carbohydrate intake after workout

Having a drink or snack with "fast" carbs after workout suppresses

the fat burning metabolism (where ideally one would like it to continue..)

Where there is no need for a fast refill of glycogen stores, and

workout aims to burn fat for fitness or body weight management,

Palatinose™ can be the better choice:

lower rise in blood sugar levels

lower insulin,

maintaining the fat burning metabolism

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Fat burning and body composition

Smart carb choice with influence on body fat

When aiming for lean body mass…

…carbs should be chosen wisely for

LOW blood sugar levels and insulin Palatinose™ causes less fat accumulation

• in adipose tissue (“belly fat”)

with benefits on body composition

• in the liver with potential in the

prevention of non-alcoholic fatty liver

and insulin resistance*

Findings from sugar replacement concepts in long-term human intervention studies or * first animal study.

Over

time

Insulin is a storage hormone:

use of carbs fat burning

storage of fat

Keeping blood glucose levels

and insulin low with Palatinose™

improves the fat metabolism

Blo

od

su

gar

Time after consumption

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Palatinose™ - Fuel for an active life

A benefit to all target groups

Regardless of the sports purpose…

…all groups can

benefit from

sustained energy

and higher fat

burning with

Palatinose™

Performance

Champion

Fitness

Trained

Body shape & weight

Leaner

endurance sports

High Activity level Low

23

Innovation Corner

One of our concept ideas

sporty beverages

sporty breakfast or protein bars with smarter carbs

sporty snack bars

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STATE Sporty Energy Drink with Palatinose™ | Denmark 2018

interview

Sportive

ambassador

statements

“STATE® is the energy drink for

everybody, who wish to achieve a

unique combination of a high and

longer lasting level of energy

In addition to caffeine, taurine, B-

vitamins B6 and B12 - which helps

reduce fatigue - STATE contains

Palatinose / Isomaltulose (3%).

Lower

BGR

Slow &

sustained

Caroline Wozniacki

Christian Eriksen

Pernille Harder

Mads Mensah

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Palatinose™ - The New Kid on The Block

New approach to carb energy supply

Palatinose™ - Riding a new line