www.retailplus.ro

Leaflet

monitoring

services

The CONTENT

Leaflet Monitoring Philosophy

FMCG is a fast decision-making environment

Need for action

Power = being informed

Knowing in details your business leads you to better

decisions

Offering the possibility to access information in proper

time will offer the support of taking decisions based

of actual FACTS

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Methodology

Collect leaflets from Retailers (both

regular and special)

Create a database with history on

products/ categories monitored

Easy-to-use reporting tool of the final

input

Fully customised projects (retailers,

categories, brands monitored)

Case studies

Leaflet monitoring is implemented on

Romanian and Bulgarian market

Leaflets are monitored in the audited

stores, for the audited categories

Brands monitored: Producer, Direct

Competitors, Private Labels +

Others

Reporting tool and services

Continuous monitoring of the leaflets published by Retailers will offer the

possibility to producers to view and analyse the promoted products

The data will allow you to have access to: competition, product positioning an

important support for sales, strategic analyses, trade-marketing, marketing,

purchase managers

Monitorized chains: Hypermarkets, Supermarkets, Cash& Carry, Discounters

Relevant information about the leaflet: chain, type of store, type of outlet, validity,

name of leaflet

About the insertion: name, supplier, chain, category, quantity, price, promotion

Data collected comes together with the pictures of the insertions

Retail plus Reporting Webtool

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Analyses Examples

Contact us:

19, Calea Giulesti,

District 6, Bucharest,

+40374.00.48.18

No of insertions per category CHAIN 1 CHAIN 2 CHAIN 3

PRODUCER 100.0% 77.8% 61.1%

BRAND 1 4.9% 8.1% 0.0%

BRAND 2 0.0% 0.0% 5.3%

BRAND 3 36.7% 56.3% 0.0%

BRAND 4 2.7% 0.0% 6.3%