retail store image.pptx

7/27/2019 Retail store image.pptx

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Retail store image 1. Retail store design-retailing image

• Retailing image mix--- Needs differ c2c so each

retailer strategically plans a mix of elements to matchthe needs- both physical and emotional, of hiscustomer mix. Example:

• 1-employee type and density-- specialty store like sari

store requires high density of sales persons, approx-1/100sft ,to cater women, also knowing local language,education no bar. Contrary large dept store requiresapprox 1/400 sft, Well educated and suitably dressed.



Retail store image 2.Merchandise type and density

-super market is very dense, average about 8000pieces/100sft,wherras dept store stock 750/100sft,furniture

outlet or designer wear have low density to makemerchandise appear exclusive.

• 3-fixture type and density-fixtures compliment the valueof merchandise. jewellery store uses expensive wood work

and marbles-granites whereas sport outlet uses metal andplastics. Density of fixtures i.e. no of fixtures /100sftcomplimenting density of merchandise as it has big impacton convenience of shopping.



4. Store façade-

• An imposing appearance concealing somethinginferior.• It is façade makes customer to decide whether to enter or not. lasting impression incustomers mind.

.• Combination of elements- 1-design, 2-ambience, 3-merchandise, 4- service offerings.5-security guards inuniforms if greeter not policing look. All togetherprovides “retail identity”•



Retailer ask himself Q-what Facade tell C ?, does it provides distinct identity? Does it have distinguishable features to set it apart from

others in the category? Is the façade in tune with the understanding of the target

profile of Cust.• Helps in -1-invites silently, 2-makes it memorable, 3- creates TOM,awareness, 4-conveys what is in store, 5-• E.g.-MacDonalds M emblem in yellow color, Bata shop

sign boards, reliance petrol pumps in green. etc• Problemsin creating facades- tailor-made /exclusive creation of realestates for retail stores



5-Sound type and density- soft instrumentals for

jewellery and cosmetics ,contrary casuals /fashion wear complimented by contemporary sound tracksfrom new bands.

• 6-Odour type and density-like sound, odour also

creates +/- impacts on store atmosphere. fresh coffeebeans and f lower add to shopping experience indepartment stores, contrary cigarette smoke can berepellent.•



6-visual type and factors- overall store presentationthru suitable designs, displays, and visualmerchandising,yelow color shades compliment jewelry, impulse purchase of fmcg products r triggeredthru warm –bright colors like red /yellow colors,daylight –natural colors good for garments,



• Space mix- staple + convenience + impulse merchandise.Staple goods or core usp items of store, about 55% spaceoccupied of total store offering, shirts and trousers form astaple merchandise of dept store, for supertmarket grainsand sugar etc is staple ,Convnience goods-about 30% likethru ensuring conversions. Impulse constitute 15% earentrance /exits. space mix provides merchandisepromotion+profit+customer delight.

retail store image.pptx

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