Presented By : Neha

Colege SRMS IBS

INTRODUCTION

• Lifestyle is part of the Landmark Group, a Dubai-

based retail chain headed by Mr. Kabir Lumba.

• Lifestyle India began operations in 1998 with its

first store in Chennai in 1999, and now has 41 stores

across all the major cities in India.

WATCH

Fastrack

Hugo Boss

Titan raga

Sonata

Zodiac

Citizen

Maxima

Timex

casio

PERFUMES

• Azzaro

• Armani

• FCUK

• Nike

• Lacoste

• Calvin Klein

• Musky

• Addidas

• Play boy

• Britney Spears

• Miss Sixty

SUNGLASSES

• Fastrack

• Ray Ban

• Flying

Machine

KIDS WEAR

HANBAGS & CLUTCH

Baggit

Lavie

Code

Melange

Hidesign

Caperese

Mango

12

They gave them Uncrushables

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And changed it all with YOUTH

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15

16

Allen Solly.From Friday Dressing to

now.Always Ahead. Always

Unexpected.

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Product

GARMENTS Shirts Trousers T-Shirts Suits Shorts Skirts Capris

ACCESSORIES Belts Ties Portfolio Bag Hand Bags Handkerchief Socks

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Innovative Branding/Marketing

• Corporate Collaboration Program• Pre-Friday Launches• Online Promotion• Telecommunication Promotion• Print Media Promotion

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Innovative Branding/Marketing

And innovative store launch

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• Advertising campaign

• The company adopted the slogan as its actual logo

Brands

Segmentation

Casual United Colors of Benetton

Glamour oriented Sisley

Leisurewear brand Playlife.

Media Selection

• Magazines

• Internet

• Newspaper

• Television

Promotional tools•Sponsorships

Public relation:

Exhibitions: OS

Social Network: FacebookTwitterDiggFlickrYouTubeVimeoDelicious

BLACKBERRYS

Collections:

• NL: Night Life.

• PP: Prime and Proper.

• SP: Sports and Semi casual.

Categories:

• Suits and Jackets.

• Shirts.

• Khaki.

PRODUCT

• Value Pricing

• Promotional Pricing

• Offer Discounts on old stocks.

• Seasons sales offer like 40% and 30% offer on selected range.

PRICING STRATEGY

• Discounts

• Club membership

• Loyalty Programme

• Sponsoring the events

• Direct Mailing

• Internet

• Winter sales.

PROMOTIONAL ACTIVITIES

We Invented Blue Jeans

Determining the competitive frame of reference

• Competition

• Lee

• Wrangler

• Pepe Jeans

• Spykar

Positioning Approach

• “Your Levi’s, Your Style”

• Comfort, Fit and Style

• “We Invented Blue Jeans”

• Innovative and trendy

• Classic yet modern

• Best quality

• Dynamic

Clothing Pyramid

SWOT ANALYSIS

Strengths

Wide Varieties under a Single roof

Location convenience

Value for Money

Weakness

Customer Service

Advertising

Opportunities

Scope for Expansion

Scope for Strategic alliance / Merge

Threats

In close proximity to large no of

Direct & Indirect Competitors