Eliminating InfrastructureBarriers to IP Enablement

What You Will Learn Today:

• How to greatly reduce costs associated with IP enabling your locations

• How to eliminate risk and disruption while creating a robust IP platform.

• How to leverage existing infrastructure to move to IP.

Introducing the Phybridge PoLRE Switch Innovations

Power over Long Reach Ethernet

Barriers and Challenges To IP migration for Retail

• Infrastructure Upgrade costs.

• Multiple locations with different requirements and challenges

• Unknowns• Disruption• Time required• Return on Investment

The Typical Large Retail Store Telephony DeploymentCAT 3 Cable with long reach

Only Application is Voice

PBX

All Locations Have the Same Point-to-point Topology

Moving to IP – Building a Robust IP Platform

TDM Voice

IP Voice

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Challenge: Building a LAN Platform for IP Phones• Cost• Disruptions – Rip and Replace• New Cabling• Long Reach Requirements – IDF closets• Multiple switches• Security• Time Requirements• Complexity - No two locations the same• Voice on production network.

Cost Effective, Simple, RobustDesigned to Eliminate Infrastructure Barriers

Transform your existing, proven reliable voice infrastructure into an IP path with power ideal for Unified Communications and IP phone deployment.

Ethernet and PoE over a single pair of telephony grade wire with four times the reach of traditional switches.

8, 24 & 48 Port PhybridgePoLRE Switches

(Power over Long Reach Ethernet)

PoLRE Switch Overview

Downlink Ports

Mgmt. & Console Ports

2 x 1GB Ethernet Ports

2 x 1GB Fiber Ports

Industry Leading Power

PhyLinkMADE IN CANADA

PowerWISE

500/1,000W power supply

Hot swappable

AC/DC Power Source

Power Sharing

Power Management

24 Port Switch

48 Port Switch

Enterprise Quality Managed Data Switch

• 24 & 48 port configuration; stackable • Full duplex Ethernet with PoE over a single

pair with 1200 ft (365 m) reach• 100 times IP voice bandwidth requirements -

10Mbs dedicated per endpoint• 2 Gb Ethernet ports and 2 Gb Fiber ports for

daisy chaining or spanning tree, for redundancy

• A one-year manufacturer warranty, with extended warranty and maintenance options available

• Industry-leading power capabilities

More Than IP Phones

Supports IEEE 802.3af Compliant Devices

High-Quality Managed Data Switch

• Hot swappable, AC/DC power, power sharing for redundancy

• Intuitive web GUI interface • Remote management by port• VLAN setup easy• Easy trouble shooting• Enhanced security features including

– Port lockdown– Separate point to point Infrastructure

• Protocols supported: CDP, LLDP, Telnet, HTTP, STP, RSTP, NTP, SNMP v2c, TACACS+

Double click to turn power off and on.

IP Phone

Phybridge POE Switch

Router or IP PBXCAT3 Cable RJ 11

CableRJ 45 Cable

PhyLink

Cross Connect Cable

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

110 block

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Old Digital Today, New IP TomorrowCost Effective, Simple, Robust

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Multi ParBundle

110 block

Cross Connect Cable

CAT3 Cable

Wall Plate

RJ 11 Cable

Digital Phone

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

1 Rack, Stack & Configure Switches

2

Connect Existing Wiring Infrastructure

3Deploy PhyLink & IP Phones

Ethernet & PoE

Existing Digital

New IP

Customer Benefits By Using Phybridge PoLRE Switch

IP Voice

IP PBX or Router

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

• Significant Cost Savings• No Disruption or Risk• Leverage Existing Infrastructure• Fast Track Migration• Highly Secure • Easy Management• Eliminate Network Complexity• Separate IP platform for Voice and More• Repeatable, Predictable, and Scalable Migration across

every location.

CAT 3 Cable with long reach

Quick, Easy, Risk Free Migration to IP with Repeatable, Predictable and Scalable Deployment Process Across All Locations.

Feature Rich Hosted Voice

Accelerate Your Return on Investment

Without Phybridge- Per Port

With Phybridge- Per Port

Customer Investment Requirements Spend ROI Contribution Spend ROI

Contribution

LAN Assessment $ 10 No $ 0 No

IDF Closets - Backup Power, Cooling, Power Source $ 60 No $ 10 No

Cable Run $250 No $ 0 No

Services for Planning, Configuring, Deployment $ 75 No $ 20 No

PoE Switch Port $ 50 Support ROI $125 Support ROI

Total Infrastructure Spend $445 $155

Surplus Budget Available for Additional Applications Not Available $290

Buy More Applications Not Available $290 ROI Driver

Total Customer Spend $445 Lower ROI $445 Higher ROI

Accelerate IP Migration and Drive a Better ROI.

More Capabilities with IP Platform

IP Voice Plus

IP PBX

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

SNOWBLOWERS20% OFF

Have a Smart Monitor Connected to IP phone Delivering Content:• Real-time Advertising• Training video• Product features• Loyalty messaging • Community Info.• Watch and Listen.

What Else Can You Do with A Separate IP Platform?IP Voice Plus Real Time Marketing, Training, Viewing.

STORM COMINGSNOWBLOWERS20% OFF

Hot & Sunny Tomorrow Suntan Lotion25% off

Feature Rich Hosted Voice & CONTENT

Power over Long Reach Ethernet Leaders

PoLRE & UniPhyer Switch Family (Power over Long Reach Ethernet)

Ethernet and PoE over one pair of wire with 4 times the reach of traditional switches

CLEER & EC Switch Family (Coax Leveraged Ethernet Extended Reach)

Fast Ethernet and PoE over one coax with 5 times the reach of traditional switches

Eliminating Infrastructure Barriers To IP Adoption

Private & Confidential

Enterprise Grade Ethernet over Coax Switch

24 Downlink Ports

Mgmt. & Console Ports

2 x 1GB Ethernet Ports

2 x 1GB Fiber Ports

Industry Leading Power

EC Link AdaptersMADE IN CANADA

PowerWISE

500/1,000W power supply

Hot swappable

AC/DC Power Source

Power Sharing

Power Management

Private & Confidential

Old Analog or Digital Today, New IP Tomorrow

Ethernet & PoE+100mbs with

2,000ft (609m) Reach(Power over Long Reach

Ethernet)

NVR

Monitor Phybridge 24 Port CLEER

Switch

Existing Coax

Infrastructure

Monitor

Digital Camera

Digital Camera

Digital Signalling

Digital Signalling

DVR

Existing Coax

Infrastructure

PoE

Data100 Mbit

PoE

Data100 Mbit

Rack, Configure, Connect CLEER Switch to NVR and Test Locally

1 2 3Connect Existing Coax to CLEER Switch

Three Easy Setup Steps EC Link

PoE

IP Service

PoE

Data100 Mbit

Data100 Mbit

EC Link

IP Camera

EC Link To Coax and IP End Point

Private & Confidential

Power & Backup Power

Fast Ethernet & PoE+ with over 2,000ft (609m) Reach over Coax.

The Most Robust PoE Capabilities on the Market. Four switches can be stacked together for power sharing, load balancing and power redundancy. The CLEER switch comes standard with PowerWISE technology.

Existing Coax Infrastructure

100mbs PoLRE with 2,000ft (609m) Reach

(Power over Long Reach Ethernet)

PoE

Data

48VDC Local Power Optional up to 100w

IP Camera

NVRSwitch

Server

Monitor2 Phybridge 24 Port

CLEER Switches

EC Link

Data

PoE

Data

PoE

Data

PoE

Data

PoE

Data

PoE

Data

EC Link

EC Link

EC LinkPoE

Data

IP Camera

IP Camera

IP Camera

Fast Ethernet and PoE

300ft (92m)

600ft (183m)

900ft (275m)

1,300ft (396m)

1,700ft (518m)

2,300ft (701m)

RG6 18AWG

30 watts 28 26 23 20 14

RG59 20AWG

30 watts 27 25 22 17

Plus 300ft

QUICK, EASY AND RISK FREE MIGRATION TO IP CAMERAS.

COAXIAL CABLING

IP CAMERAS

NVRCLEER SWITCHES

Monitor

Private & Confidential

Power & Backup Power

More than IP CamerasRobust IP Backbone for Other IP Applications

Existing Coax Infrastructure

100mbs PoLRE with 2,000ft (609m) Reach

(Power over Long Reach Ethernet)

PoE

Data

48VDC Local Power Optional

IP Camera

IP Access Point

IP Phone

IP TV

NVRSwitch

Server

Monitor2 Phybridge 24 Port

CLEER Switches

EC Link

Data

PoE

Data

PoE

Data

PoE

Data

PoE

Data

PoE

Data

EC Link

EC Link

EC LinkPoE

Data

Supports IEEE 802.3af & 802.3at compliant Devices

Phybridge Introduction

Large Customer Base

250,000+ Users Globally

Cool Vendors in Enterprise Communications Applications,

2010

Industry Recognition

North American Company

Leaders in Long Reach PoE Switching

Private North American Company

20 Notable Communications

Infrastructure Products, 2012

Award-Winning Product

Award-Winning Switches

Federal Government - Embassies

• UK Government - FCO– Locations globally using Phybridge

switch to support IP Telephony – Main offices also using Phybridge– Savings in the $Millions

• Canadian Government - DFAIT– Global deployment on Phybridge

backbone– Savings in the $Millions

Repeatable, predictable, scalable, highly reliable, secure, and easy to manage.

York Region District School Board

• Approximately 200 schools to use PoLRE switch solution

• Successfully migrated over 12 schools

• Solution saved money, eliminated disruption and financial risk

• Repeatable, predictable, and scalable deployment across every school

• Customer references available

The TransUnion Success Experience

• Looking to migrate 1,400+ users at their 10-storey location in Chicago

• Savings of $1.5 Million– Approval for $1.8 Million– Phybridge $0.3 Million

• Proof of Concept– Eliminate all risk

• Fast-track project by over 6 months• Successful migration of 1,400+ users

over a weekend• Allocated savings to applications

“It sounded to good to be true until I tested it in my environment. I was able to eliminate all my risk before

deploying my first IP phone.Great technology!”

Tony ChristopherVoice/Data Network Manager

TransUnion Credit

State Government - Commonwealth of Pennsylvania

• Approximately 4,000 end points at multiple locations including a single site with over 2,000 users

• Completed 7 Proof of Concept sites in a single day to eliminate risk

• Barriers included infrastructure costs, disruption, and reliability

• Deployment completed in less than a week without any employee disruption

• Private cloud offering• Over three years without issue

New Mexico State University

• Migrating to UC & IP Telephony• Infrastructure costs a concern• Significant amount of analog phones

given barriers• Discovered Phybridge switch

innovation– Completed a Proof of Concept

• Barriers removed and deploying 4,000+ IP phones on Phybridge backbone

• Consistent experience across all locations

• Estimated savings of over $1 Million

“We completed multiple sites with approximately 1,000 endpoints and the migration was quick and easy. The Phybridge solution delivered

as claimed!”

Watch Customer Video

New York Medical Center

• Migrating to IP Telephony• Infrastructure requirements for one

building with over 1,000 phones too costly

• Introduced to Phybridge by consultant

• Completed Proof of Concept and determined that technology can greatly reduce costs while moving to IP Telephony

• Savings of over $1 Million realized• Will be using Phybridge technology

in future

“After deploying the Phybridge technology, I realized that I wish I knew more about its capabilities –

because I would have used it more!”

Hospitality Customer - Palms Hotel & Many Others

• Looking to upgrade telephony for operations and guests

• Disruption, infrastructure costs and network complexity were significant barriers

• Phybridge switches allowed the customer to:– Easily identify end points to migrate to IP

• operations, executive floors, all rooms

– Eliminate disruption and greatly reduce costs

– Simplify network requirements given extended reach

– Modernize communication platform and deliver more reliable internet connectivity to guests

“Phybridge enabled us to move into the world of IP

Telephony without the expense of remodelling,”

said Joan Rowland, Director of IT for Palms Hotel & Spa. “Deployment was very easy

on our part!”

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Female RJ21 Amphenol To Distribution Block From TDM PBX

Single Pair To Each Wall Jack

Center Pins RJ11 Cable From Wall Jack To PhyAdapter RJ45 Cable

From PhyAdapter

to IP Phone

Data Switch

Phybridge UniPhyer Voice Switch

IP PBX

Back Up Power Source

Lines Supporting Existing Phones

To Network

IPT for Operations

IPT & Internet for Executive Floors