retail pharmacy: a valuable targeted patient connection point
DESCRIPTION
For point of care marketing, it is important to not forget about the retail pharmacy. The pharmacy is a convenient location for patients and is trust by them, so much so it has become a destination. Pharmaceutical marketers have many tools they can use to advertise their brands within this space as seen in this presentation. Presented by Jim O'Dea at the CBI Point of Care Summit in Sep. 2013.TRANSCRIPT
Retail Pharmacy: A Valuable, Targeted Patient
Connection Point
Jim O’DeaPresented at the CBI Point of Care Marketing SummitSeptember 2013
What it means:“Aisles of opportunity”
Drug stores are the outlet of choice for health related items
Retailers are addressing TOTAL healthcare needs
What it means:A health service destination
U.S. Retail Health Clinics are to double by 2015
What it means:Here to stay
Pharmacists trained to administer vaccines
150,000
120,000
90,000
60,000
30,000
02007 2008 2009 2010 2011
150,000 U.S. pharmacists are trained to administer vaccines
What it means:Ideal location to raise awareness and
deliver messages
93% of Americans live within 5 miles of a pharmacy, averaging a 1.26 mile radius
What it means:Important role in a
daily life
What it means:OTC medications drive
consumer traffic
OTC medications are patients first response (81%) and are important to their families healthcare (89%)
USE: 81% IMPORTANCE: 89%
Pharmacists are consistently highly ranked in measures of honesty and ethics
What it means:Trust and credibility
Retail Pharmacy drug stores offer a wide spectrum of products
What it means:Larger audience base
“Mature consumers” play a significant role in retail pharmacy’s future
What it means:Ability to reach target
demographics
Marketing Tools
Shelf Dispensers
Prescription Bags
Specialty health newslettersor magazines
Digital Screens andBlood Pressure Machines
Screenings and Wellness Events
Efforts can Reach Patients Whenever
Measurement Often Looks Like:
Not Within the Retail Pharmacy
ROI: Matched Panel Test
Visible Results
What would you prefer?
OR
The Retail Pharmacy
Questions….?
Jim O’DeaPresident and Chief Executive OfficerRx EDGE Pharmacy Networks