Retail Mobile app Development.10 Features That Enhance Customer

Experiences

Read the full version of article ‘Retail Mobile app Development’ in our blog!

by Kateryna Momotiuk, writer

at Tecsynt Solutions

and Kateryna Lysak, PM

Retail Mobile app Development. Your way to the topPeople find retail apps more convenient than web markets;

Customers consider the apps much faster than online stores;

User settings stored in the app is a really appreciated thing;

Benefits and rewards offered in the apps for loyal users attract a huge number of customers.

Mobile now accounts for 50.3% of all commerce

traffic

MOBILE50,3 %

COMPUTERS49,7 %

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Retail Mobile app Development“Stay home and shop ONLINE. You’re too pretty to look for parking spots” (c)

Shopping – is a very, very important part of our existing and everyday routine.

How make this process fast and easy as much as possible?

The profit and the opportunities of mobile industry

It saves a lot of money, time and efforts not only for a buyer but for a seller as well

Retail app helps to promote your brand on the market

Mobile app will increase customers retention and loyalty, therefore, your sales rate will only grow

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The profit and the opportunities of mobile industryValuable analytic data. Using the special tools integrated within the app you can easily see the statistics of one’s purchases and how the customers use your app

Win-win for you. All the digitized content will definitely cost less than a product of someone’s without a retail app to sell their goods.

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Shoppers like mobile apps. They’re useful and popular.

Sellers has a constant connection with their buyers via push notifications etc.

You can create a unique and useful application for any retail niche.

The development of a mobile app isn’t as hard as it seems.

Why should you develop a mobile app for retail business?

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Achieve a real success

1. Find your specific target audience

2. Think of your end goals

3. Get to know everything about your future customers to be able to solve their problems and fulfill your purpose

4. Build a retail mobile app

#1. User Account & Profile

Add filters and preference lists. To be able to please your customer you should know what he or she prefers.

Provide good profile options. It ensures future intelligence data for app’s improvement.

Your customer should be able to check the necessary data about the desirable product and the store location or working hours.

The ability to search for the nearest shop using your mobile app will be highly appreciated by customers.

Provide your users with easy-to-use catalogs, including price and product description (color, size, collection, item number).

#2. Product Description & Store Information

Geolocation allows to navigate your potential and already existing clients, show them a way to the nearest store or make different personal proposals to specific clients.

#3. Geolocation Function

#4. QR-codes ScanningQR-codes allows scanning specific code which will show the price, description and discounts. Not to mention it allows even to make a purchase.

It’s a great geolocation-based technology, a room positioning system based on the Bluetooth. It allows sellers to send needful push notifications or new products offers to the customers’ phones.

#5. Beacon Technology

You can send special offers or discount information to customers when they are located near your store.

For example, McDonald's, Tesco and Macy's use the Beacon technology in their retail apps to build customer loyalty.

The ability of having a discount as a reward for using an app is highly preferred by customers.

Develop a really generous and effective loyalty program for most active and long-staying users and don’t neglect the coupon system integration.

#6. Customer Loyalty Programs & Discounts

This feature allows a customer to pay for products without using cash which is very important in some critical situations.

It’s a maximum convenience for modern shoppers. To use this function they need only to place their credit card information into the app.

#7. Mobile Payment Integration & mPOS

To understand the customer’s non-obvious needs you have to do deep data analysis after collecting the valuable information about your users. This will allow you to make business decisions based on solid analytics.

#8. Customer Intelligence & Analytics

We recommend to integrate analytics tools into your app.

Find more about such tools in our articles “The 5 Most Popular Mobile App Analytics Tools” and «7 Mobile Marketing Metrics: What To Choose».

The communication between seller and customer is everything.

You must stay with your customers 24/7, doesn’t matter what you’re selling within the app.

Listen to the feedbacks, hire online consultants to work in support group – provide users with the ability to communicate with the store in real-time.

#9. Clients' & Sales support

Push notifications is basically an information about a certain product’s updates, price, discount or availability without the buyer’s request for it.

#10. Push Notifications Push-based apps usually anticipate customer’s needs and provide him/her with useful information based on the interests and preferences.

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Swift Objective-C

Collaboration with other programming languages Swift combines the pros of several already

known programming languages: Python, Go, JavaScript, and others.

Objective-C’s syntax differs a lot from other languages, hence it is difficult to understand.

The length of the codeIts code is more rational, which decreases its length and the time of development.

The implementation of Objective-C requires twice as many lines as Swift’s implementation.

InteractivityYou can build an application interactively. You cannot build an application interactively.

CommunitySwift is much easier to learn, but the community of Swift developers is still limited.

The major part of iOS industry speaks Objective-C language.

SafetySafety is one of the basic concepts of Swift. Its constructions exclude several types of potential mistakes in Objective-C.

Not as safe as Swift.

Expressiveness and visualization Swift is highly expressive and user-friendly. Playgrounds visualize data, which allows programmers to check and correct mistakes quickly.

Objective-C is not as expressive as Swift, and it doesn’t have a tool for visualization.

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Classes and subclasses A Swift class cannot be subclassed in Objective-C. In Objective-C classes have subclasses.

Command-click and option-click You can command-click the name of the class to see its generated header. Also, you can option-click a symbol more information about it (its type, attributes, etc.)

No similar features in Objective-C.

TuplesTuples in Swift let you group several elements into a single compound. No tuples in Objective-C.

ComplianceCan be complied only into dynamic frameworks.

Objective-C can be complied into both dynamic frameworks and static libraries.

Open-source functionSwift is open source. It is slowly dilating to build on Linux. And there is an idea for the future to make this language Android-compatible.

It is not open source, and it remains limited to Apple devices for the most part.

Completeness and stabilitySwift is not finished, and Apple continuous working on it. New features may be added in the coming months.

Objective-C is already established, tested and stable.

Retail mobile app development is usually pretty expensive and a time-consuming process.

If this is your first startup we recommend you to hire the qualified retail mobile app developers.

Delivery time will be approximately around 16-20 for weeks for MVP.

How much does it takes to build a retail mobile app?

Are you looking for a goal-oriented mobile app development team dedicated to your success? Have an idea for a retail mobile app you want to bring to life?

To develop a retail app isn’t a simple task, but we’re ready to fight for your success!

Retail Mobile app Development.10 Features That Enhance Customer Experiences

Read the full version of article ‘Retail Mobile app Development’ in our blog!