retail innovation
DESCRIPTION
Retail Innovation presentation delivered at Future Perfect Retail conference in Madison, WI October 2014.TRANSCRIPT
PRESENTS
RETAIL R INVENTINGE The technology
of how we shopRetail Innovation
Mark Logan @mlogan
Retail Innovation
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愿你生活在有趣的时代。
Retail Innovation
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May you live in interesting times.
Retail Innovation
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Retail Innovation
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Amazon ADDS over $1 billion every month!
Retail Innovation
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RETAIL R INVENTINGERetail Innovation
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“Change has never been this fast, and it will never be this slow again.”
Gordon MooreIntel founder
RETAIL R INVENTINGERetail Innovation
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PAYMENTS
RETAIL R INVENTINGERetail Innovation
PAYMENTS
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Apple Pay NFC Touch ID Voice Activated App IntegrationSecure
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RETAIL R INVENTINGERetail Innovation
PAYMENTS
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RETAIL R INVENTINGERetail Innovation
PAYMENTS
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Swedish students invented and implemented a system that reads handprints to make payments.
RETAIL R INVENTINGERetail Innovation
PAYMENTS
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Uniqul’s payment system uses facial recognition to access your credit card or PayPal accounts.
RETAIL R INVENTINGERetail Innovation
PAYMENTS
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Several retailers are testing Scan and Go payments systems.
RETAIL R INVENTINGERetail Innovation
PAYMENTS
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Payments must become more secure Retailers must regain trust New systems will impact store infrastructure New payments open new opportunities
RETAIL R INVENTINGERetail Innovation
EXPERIENCE OPPORTUNITIES
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RETAIL R INVENTINGERetail Innovation
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DELIVERY
RETAIL R INVENTINGERetail Innovation
DELIVERY
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Amazon’s locker service allows you to have orders shipped to a locker instead of your home or work.
RETAIL R INVENTINGERetail Innovation
DELIVERY
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RETAIL R INVENTINGERetail Innovation
DELIVERY
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Volvo’s Roam delivery service allows consumers to get groceries delivered to their car via a one-time digital key.
RETAIL R INVENTINGERetail Innovation
DELIVERY
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Google Express offers same-day delivery and unlimited shipping for $95 a year.
RETAIL R INVENTINGERetail Innovation
DELIVERY
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Convenience becomes a commodity Retail can be anywhere/anywhen Anything is an impulse item
RETAIL R INVENTINGERetail Innovation
THE WORLD IS YOUR STORE
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Macy’s image capture app lets you take a picture of something you like to search for it in their store.
RETAIL R INVENTINGERetail Innovation
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EXPERIENCE
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EXPERIENCE
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AS Colour’s shop window analyzes your outfit and tells you what not to wear.
RETAIL R INVENTINGERetail Innovation
EXPERIENCE
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Shopkick’s Shopbeacons give you points for entering a store and deliver offers.
RETAIL R INVENTINGERetail Innovation
EXPERIENCE
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RETAIL R INVENTINGERetail Innovation
EXPERIENCE
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Iconeme’s smart mannequins contain Bluetooth LE beacons that interact with shoppers’ mobile phones.
RETAIL R INVENTINGERetail Innovation
EXPERIENCE
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UK retailer Argos is testing NFC-enabled badges that let shoppers tap an employee’s badge to get offers.
RETAIL R INVENTINGERetail Innovation
EXPERIENCE
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Nike’s #mipista campaign encourages Spanish youth to enjoy street soccer.
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EXPERIENCE
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Lowe’s holoroom helps shoppers envision their project.
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EXPERIENCE
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Grounded in real customer needs and wants Extend and enhance the store Beyond transactional and functional Connect with people emotionally
RETAIL R INVENTINGERetail Innovation
INNOVATION LABS
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RETAIL R INVENTINGERetail Innovation
INNOVATION LABS
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RETAIL R INVENTINGERetail Innovation
HUMAN CENTERED DESIGN
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RETAIL R INVENTINGERetail Innovation
HOW THEY WORK - DESIGN THINKING, LEAN, AGILE
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AB
STR
AC
T
DEFINE THE CHALLENGE
OBSERVE PEOPLE
FORM INSIGHTS
FRAME OPPORTUNITIES
BRAINSTORM IDEASLEARN
PIVOT / PERSEVERE?
TRY EXPERIMENTS
BUILD
MEASURE
CO
NC
RET
E
CUSTOMER PROBLEM
ITERATE
LEAN STARTUP
NORDSTROM INNOVATION LAB
DESIGN THINKING
AGILE
RETAIL R INVENTINGERetail Innovation
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AB
STR
AC
T
DEFINE THE CHALLENGE
OBSERVE PEOPLE
FORM INSIGHTS
FRAME OPPORTUNITIES
BRAINSTORM IDEASLEARN
PIVOT
TRY EXPERIMENTS
BUILD
MEASURE
CO
NC
RET
E
CUSTOMER PROBLEM
ITERATE
PERSEVERE
LEAN STARTUP
NORDSTROM INNOVATION LAB
DESIGN THINKING
AGILE
HOW THEY WORK - DESIGN THINKING, LEAN, AGILE
RETAIL R INVENTINGERetail Innovation
SUCCESSFUL INNOVATION LABS
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• Operate outside normal business • Hot teams • Sharp focus • Sustained resources • Speed • Strategic direction
Retail Innovation
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Mark Logan
@mlogan bit.ly/marklogan [email protected]
May you live in interesting times.