retail graphic display and visual merchandising
TRANSCRIPT
Retail Graphic Display and Visual Merchandising
Retail Trend:
Presented by : Nicole A. Thomas
Elements of Design
Shapes Texture Color Materials Lighting Placement
Retail Graphic Display and Visual Merchandising
The primary purpose of Display Graphics and Visual Merchandising is to establish and maintain a retail image.
Key uses of Graphic Display: Promote Sales Inform Customers Display Photos and Videos Entertain Guide Shoppers
Formats & Platforms
Retail Signs Business Signs
Awning & Fascia Signs
Pylon Signs
Window Signs Reception Signs
Point of Sale 3-D signs
Digital Printing Illuminated Signs
Floor Graphics Pull-up Banners
Technology is Fueling the Trend
Factors Shaping the Trend
75% of U.S.
Retailers believe developing a more engaging in-store experience is going to be critical to success.
1 in3 retailers currently use digital signage.
22% plan to
implement it soon.
Factors Shaping the Trend
Technology Customer
Expectations Competition for
Dynamic Customer Experiences
Examples: Gap & Apple
Above: Customer engages with a an interactive catalog and display inside a GAP
in NYC
Below: Customers participate in an interactive launch of the iPad
2
Example: Verizon
Above: Verizon uses design and lighting elements in their curved interactive product
bar.
Example: Target
Target uses employee uniforms, large format photos, curvature, lighting and color. There is even a digital display above registers.
Best Practices & Recommendations
1. Establish goals for customer engagement.
2. Create a strategy that is aligned with business goals.
3. Select the medium and the location.
4. Create content with distinct calls-to-action.
5. Implement6. Monitor & Evaluate7. Adapt
Resources
BishopFixtures.com RickSegal.com Scala.com RetailCustomerExperience.com 360Signs.com SignageSolutionsMag.com DigitalSignageToday.com