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  • 1www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    Resume Guide includes

    How to write a winning resume with personality! A resume template that gets results How to read a job ad to apply for your dream job How to write a stand out cover letter A Resume Checklist to make sure its all perfect

    helping you write a winning resume

    Resume Guide

  • 2www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    One brilliantly worded resume can change your lifeYour resume is one of the most important documents youll ever write. It opens more opportunities for youthan anything else. Its purpose is to get you an interview where you get the chance to impress.

    First impressions count and one brilliantly worded resume can make the difference between getting yourdream job... or not! If your resume works, you work. If it doesnt, you dont. We see many resumes thatare so badly written that they prevent good people from getting their dream job. We dont want this tohappen to you.

    So what makes a resume work?Your resume works when it focuses on the customers (the employers) needs. The most productiveresumes start with a clear focus on the requirements of the job and what the employer wants. Speak toyour customer. Say the words they want to hear. Show them you can solve their problems and theyll becalling you for an interview.

    Your resume will be competing with many others, so this is not a time to be shy or hide your talent. Beconcise; remember this is a business document so ensure the layout is readable with headings, bullet pointsand plenty of white space. You need to stand out from the crowd and describe what makes you unique,what makes you different and what you bring to the company.

    An important tip to rememberEdit and revise your resume for each job you apply for. Dont just send the same resume off with everyapplication. To edit your resume:

    Research your prospective employers website, newsletters and blogs Analyse the job ad to identify the skills and qualities they want Use key words to match your talents to the job

    It may be time-consuming, and it may sound like the last thing you want to do, but if you are serious aboutfinding a new job, taking the time to craft a unique resume for each position will certainly pay off.

    Resume content reflects who you are

    School Leavers and Graduates

    If you are a school leaver or graduate and this is your first application for a full time position then yourresume needs to focus on who you are and what you can offer. If youve had part time jobs then listthese and describe the job and what you accomplished.

    No matter how insignificant you think these might be, they provide the employer with clues as to yourpotential. Did you manage a project? Did you work in a team to accomplish a task? Did you do work for acharity, church, community or welfare organisation? What are you passionate about? Write about thethings you did at school. Not just the academic stuff but your involvement in other activities includingsport, arts, music, magazine, internet, projects or fund raising.

    Job Seekers

    If you are in a full time or part time position and have worked previously then your resume needs toreflect the jobs youve done and what you accomplished at each job. In your resume brieflydescribe the job, the skills or tasks required of you and how you went about doing the job and what youaccomplished. Did sales go up? Did costs come down? Was the business more productive and efficient asa result of you doing your job?

    Employers want to read about what you achieved because if youve done it for others youll likely do it forthem. Theres a recruitment saying that past performance is a predictor of future success.

  • 3www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    Top tips for writing a winning resume

    Your resume is a selling tool that introduces you to prospective employers. Its purpose is toget you an interview. To make your resume stand out and get noticed you must:

    GRAB the attention of the reader ADVERTISE & PROMOTE your skills and achievements CLOSELY MATCH the skills the job requires IMPRESS the employer so they invite you to an interview

    Here are the top tips from professional resume writers:

    1. Stop telling and start selling

    When presenting a resume to a prospective employer, you are essentially selling yourself. This includesnot only selling your qualifications and abilities relevant to the job you are seeking, but also selling yourcharacter, personality, and what makes you unique. Your resume should highlight what your employer willfind most important: any top skills and abilities you may possess, your best attributes and characteristicsthat will contribute to the job, and what makes you unique and best suited for the job.

    2. Make your resume compelling from the start

    When it comes to resumes, a clear, targeted and focused resume is a must. Begin with a Target Job Titlethat tells the reader what the resume is about and what you are looking for; then add your personal BrandStatement. This is a one sentence statement of the value proposition you bring to the job. Follow this witha well written Profile about yourself (about 60 words) and then add your Skills Summary a bullet pointlist up to 6 of your greatest strengths and experiences that confirm your suitability for the job. See page 8for examples.

    3. Get noticed with key words from the job ad

    Make each resume and cover letter job specific. Identify the key words of the job and then weave thosewords throughout your resume. Key words help an employer quickly determine that you are a good matchfor the job. They make you stand out and get noticed. Whether your resume is scanned by software orvisually, employers look for key words that link your capabilities to those required by the job. Key wordsare found in the job ad, in job descriptions, on the employers website and in industry publications.

    4. Make an impact with action words

    Use actions words that convey participation, involvement and accomplishment. They have a strong impacton the reader. Powerful action words make your resume more distinctive, creating a dynamic picture of yourabilities and skills.

    5. Include accomplishments

    What have you done? What can you do? On any major job board, 95% of all resumes lack accomplishmentstatements; yet these all-important statements allow employers to visualise your contribution to theirorganisation. Accomplishments motivate employers to call you.

    6. Always include a cover letter

    Your cover letter is a critical companion piece to your resume. Its your sales pitch. You should create acover letter template that can easily be modified for different job applications. Each job application musthave a tailored cover letter that tells employers why you are the best person for the job.

    7. Proofread and check

    Check it yourself and ask someone else to as well. Print it out to make it easier to proofread. Make suredates and numbers are correct. Proofread it several times and give it to a friend or colleague to review aswell. The same applies to your cover letter.

  • 4www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    Your employability skillsEmployability skills, sometimes referred to as transferable skills or key competencies, arehighly valued by employers and are the key personal skills you need to succeed in the work-place.

    Decide which skills are most relevant to you and the job you are applying for. Weve identifiedthe top 10 employability skills employers seek, and provided examples describing each skillyou can add to your resume or cover letter.

    Communications Skills

    By far, the one skill mentioned most often by employers is the ability to listen, write, and speak effectively.Successful communication is critical in business Exceptional listener and communicator who effectivelyconveys information verbally and in writing.

    Honesty & Integrity

    Employers probably respect personal integrity more than any other value, especially in light of the manyrecent corporate scandals. Seasoned professional whose honesty and integrity provide for effectivebusiness relationships with colleagues and clients

    Problem-Solving Skills

    Involves the ability to find solutions to problems using your creativity, reasoning, and past experiencesalong with the available information and resources. Innovative problem-solver who can generate workablesolutions and resolve complaints, or innovative problem solver who can always find workable solutions.

    Self Management

    This is the ability to take responsibility for your own actions and career direction; to be able to plan aheadand use time and resources effectively. Its also managing work and work relationships. Highly motivatedself-starter who can take responsibility, articulate ideas and plan ahead to achieve results.

    Teamwork

    Because so many jobs involve working in one or more work-groups, you must have the ability to work withothers in a professional manner while attempting to achieve a common goal. Resourceful team player whoexcels at building trusting relationships with customers and colleagues.

    Initiative & Enterprise

    This involves being able to see innovative ways of doing things, seizing opportunities, and taking initiative.Its your ability to translate ideas into action and initiate solutions. Independent enterprising professionalable to see opportunities and use own initiative to get the work done.

    Planning & Organisational Skills

    Deals with your ability to design, plan, organise, and implement projects and tasks within an allotted timeframe. Also involves goal-setting. Results-driven achiever with exceptional planning and organisationalskills, along with a high degree of detail orientation.

    Reliability

    Theres no question that all employers desire employees who arrive at work every day - on time andready to work, and who will take responsibility for their actions. Dependable, responsible contributorcommitted to excellence and success.

    Technology

    Almost all jobs now require some basic understanding of technology - computer hardware and software,especially word processing, spreadsheets, and email. Computer-literate performer with extensive softwareproficiency covering wide variety of application. Or Computer literate with extensive knowledge of ........

    Willingness to Learn

    This skill refers to your ability to manage and expand your own knowledge and skill set. It also refers toyour ability to learn new workplace skills. Enthusiasm for ongoing learning and self improvement. Open tonew ideas and prepared to invest time and effort into learning new skills.

  • 5www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    You must list your accomplishments

    Think about the problems you have faced, the solutions youve devised and ask yourself,

    What did I do? / How did I do it?/ Of what events am I most proud? Did I do something faster, better, cheaper than it had been done before? Did I increase membership, participation, or sales? Did I save my organisation any money or eliminate waste? Did I identify and/or help solve any problems? Did I institute any new methods, systems, or procedures? Did I suggest a new service, product, or project? Did I reorganise or improve an existing system? Did I refine the nature of an existing task? Did I maintain a consistently high level of performance? Did I demonstrate leadership skills and/or did I exhibit good team skills? Did I reach out for more work or more responsibility? Did I achieve results with little or no supervision? Did I establish new goals and objectives? Did I accomplish something others thought could not be done? Did I motivate others? Did I coordinate any event or project? Did I train or coach another person? What were the results? If I didnt improve the organisation, did I improve my skills?

    To make an impact and impress, your resume must detail what you have accomplished ineach job. List your accomplishments in order of relevance to your prospective employer,placing your most impressive accomplishment at the top. Always use action words formaximum impact.

    Use key words to match you to the jobTo get an interview, your resume must match your skills and abilities to the job requirements using the keywords from the job ad that recruiters look for. Your resume must connect the dots between you and the job,and articulate these clearly.

    It doesnt matter what your experience is, what your achievements are or even how well your resume iswritten, its the key words that you use in your resume that show employers you are a good fit for the job.Whether your resume is scanned by software or visually, employers look for key words that link yourcapabilities to those required by the job.

    Where to find the right key words

    The key words to use in your resume are your industrys professional language. This is the language usedto communicate your experience, skills and education qualifications to the employer as it relates to the jobyoure applying for.

    Job advertisements are full of key words for you to use in your resume. Are you hesitant to recycle thewords from the job description? Worried that the reviewer will just think you copied the job ad? Focusingon words used in job advertisement is more likely to make the reviewer (automated or human) believe thatyou are just what they are looking for to fill the job.

    If you are applying to a company for a job that hasnt been advertised, research the company website andmaterial to find out what the key words are for them and their industry. Key words can be found in thecompanys mission or value statement, in about us or what we do, and in job ads placed by the company.

    Where to Place Them

    Place key words throughout the resume, always include them in your profile and core competencies/skillssummary. When listing job experience, include key words here too, especially when they show what youaccomplished in those jobs.

  • 6www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    Your resume templateWhen it comes to resumes, a clear, targeted and focused resume is a must.

    Here is an effective resume template that will work for you.

    In bold letters at the top of your resume state your name in capital letters. Give your full name, currentaddress, home telephone (optional) and mobile number. Include your name at the top of each page. If youinclude your email address, it should be professional and you should check it daily for messages.

    To make your resume more effective start with a Target Job Title and Brand Statement as a separateheading after your name and contact details at the top of your resume. This makes your resume morecompelling, helps with database search visibility and gives focus to the human eye.

    Your Target Job Title explains what the resume is about and what youre looking for; and your BrandStatement is a one sentence statement of the value proposition you bring to the job. Use key words fromthe job ad, or industry. Follow this with a well written Personal Profile.

    PROFILE

    Your Profile section is an essential part of the modern resume and focuses the readers attention on thekey qualities you bring to the job. Its written in short sentences or phrases (or bullet point sentences) and isa showcase of your key competencies and abilities, employability skills, language skills, and career aspira-tions. 50-80 words are all you need. Use key words from the job ad, job description or industry youreinterested in to improve your chances of being invited to an interview. Your Career Profile contains greatcontent for you to use in your profile section.

    SKILLS SUMMARY

    Your Skills Summary is a list of your Key Competencies/Skills/Strengths/ Areas of Expertise etc. Use 6 or8 bullet points to highlight your most important skills and abilities. Read the job ad carefully and include theskills that are most relevant to the job you are applying for so the employer can see you are a good fit forthe job. This increases your chances of being asked to an interview. Your Career Profile contains a list ofyour best strengths to copy and paste into your resume.

    EMPLOYMENT HISTORY

    List the most recent jobs first. Include key contributions, achievements and accomplishments for each jobyou list. If you are a student, these might be casual, part-time, holiday work, if youve worked for yourparents, family or friends, any voluntary work youve done, and school work experience (structured work-place learning).

    Suggested format for each entry in your employment section:

    Name of companyA brief description of what the company doesPosition/job titleTerm of employmentKey responsibilitiesAccomplishments

    EDUCATION

    This section may come before your Employment Section if these are critical to the job requirements. List alldegrees, certificates, diplomas received. List your most recent qualifications first. Begin with your mostrecent qualifications and work backwards.

    QualificationInstitute/college/universityLocationDate

  • 7www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    Resume template continuedMAIN AREAS OF KNOWLEDGE

    AREAS OF EXPERTISE

    SPECIAL SKILLS

    You may choose to include these if you have specialist knowledge or your skills are critical for the positionyou are applying for (IT, Accounting, etc.). Highlighting your area of knowledge strengthens your resume.

    AWARDS/ACHIEVEMENTS

    List any awards/certificates/prizes/honours/distinctions or achievements. These might include any additionalcourses or training programs you completed.

    LANGUAGES

    Do you speak, read & write another language. Companies trade globally and your language skills could bean advantage.

    TECHNICAL QUALIFICATIONSIT SKILLS

    With advances in technology, employers look to hire employees with good computer/IT skills and technicalknowledge. If you possess these skills, include them in your resume. As your career progresses rememberto update and change to make them relevant.

    SCHOOL & UNIVERSITY ACTIVITIES (for students)

    These are the non-educational things you do or did at school or university. Include clubs such debating,drama, sports, school councils, band, orchestra, choir and any degree related projects. Were you a Prefector School Officer? Did you go overseas or interstate with your school? Did you represent your school orcollege? Did you mentor younger students?

    PROFESSIONAL ASSOCIATIONSCOMMITTEE MEMBERSHIPS

    Membership of associations and committees that relate to your work demonstrate your strong professionalcommitment and will be positively received.

    MILITARY SERVICE

    HOBBIES/INTERESTS

    If these relate to the job you are applying for.

    PUBLICATIONS & PUBLIC SPEAKING

    These capabilities tell the employer that you invest considerable personal time in your career. Public speak-ing and publications are always respected but will carry more weight in some professions.

    REFERENCES

    Generally, your references section will consist of the name, title, phone number and email address of threeor four professional business referees. If you dont want to include references, its acceptable to use thephrase, References available on request.

    ENDORSEMENTS

    Some Job Seekers effectively use endorsements (or excerpts from letters of recommendation) in theirresumes. These are useful particularly if you are lacking certain qualifications or competing against moreexperienced candidates. If you are adding endorsements, carefully select two or three credible endorserswho will add weight to your resume by their recommendation of you as a candidate. Well respected industryleaders, customers, vendors and previous employers are all good sources for endorsements.

  • 8www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    ExamplesHere are a few examples of how to use Target Job Titles, Brand Statements, Personal Profilesand Skills/Strengths Summaries for your resume.

    EXAMPLE 1. Student with no skills

    VETERINARY HOSPITAL ASSISTANTGenuine love for animals

    PROFILE

    Responsible high school student with a genuine love for animals seeking part-time employment with aveterinary hospital to better understand animals and their owners in preparation for veterinary school. Calmand focused, with a natural ability to make people feel at ease in a stressful situation. Able to work afterhours and weekends.

    KEY STRENGTHS

    Outgoing personality, with good customer service and listening skills Enthusiastic, and willing to assume additional responsibilities Ability to acquire knowledge quickly and accurately Unique ability to adapt quickly to tricky situations Flexible and resourceful

    EXAMPLE 2. Technical college student

    INFORMATION TECHNOLOGY/WEB DEVELOPMENT/SOCIAL MEDIATalented young professional with exceptional skills and training in IT and Social Media

    PROFILE

    Enterprising and motivated young professional with good knowledge of IT systems and social media. Able touse own initiative, working alone or as part of a team under pressure to meet deadlines and objectives.Excellent communication and organisational skills, a strong work ethic and determination to succeed.Enthusiastic learner, eager to meet new challenges and get ahead in the IT industry.

    SKILLS SUMMARY

    Proven ability creating web, print, and multimedia projects A strong track record of delivering outstanding e-commerce strategies and technologies Experienced in developing direct marketing and email campaigns Able to manage multiple projects simultaneously while meeting all deadlines

    EXAMPLE 3. University post graduate

    INTERNATIONAL BUSINESSMasters Degree in Global Finance, Trade and Economic Integration.

    Fluent in English and Chinese

    PROFILE SUMMARY

    Highly qualified business graduate distinguished from student peers with a track record of superior academicresults and determination to capitalise on opportunities. A student leader and project co-coordinator assignedto develop and lead a case study for an international multinational tailoring solutions that embrace businessand the community. Proven ability to work with people from multiple cultures. Exceptional communicator whoeffectively conveys information verbally and in writing.

    SKILLS & ABILITIES

    Solid approach to achieving tasks and objectives Strategic vision; able to build and implement sophisticated plans Aptitude for creative investigation and problem-solving Competent with technology Confidence and natural leadership ability Drive and ambition to succeed

  • 9www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    How to read a Job AdvertismentWhen reading a job ad, look for the main things the employer really wants and include these inyour resume and cover letter. These are your key words. Use this technique for every job youapply for, for example...

    The employer is The Australian Traveller, they publish travel articles in print and on the web.They want a junior travel writer to work from their offices in Surry Hills Sydney. They arelooking for a young person and this is an entry level for someone aspiring to be a professionaltravel writer.

    In order to get this job you must show

    You are a talented young writer looking to break into magazinejournalism

    You are enthusiastic and passionate about travel You can research a story You love to write and have written for a newspaper, magazine or blog You can do administrative jobs when things are quiet You are energetic and a self starter You have a media, communications, and journalism degree or already

    work in the industry as a PA or junior sub-editor. You love travel, and can go on assignment when required

    To apply you must

    Email your resume before February 17 Include a cover letter explaining why you are perfect for the job Include a 600-word story about your favourite place in Australia

    attached as a Word document

    On the next page theres an example of a cover letter for this job.

    Junior Travel Writer / Web Editor Are you a talented young writer who wants to break into the world of magazine journalism? Australian Traveller magazine is looking for an enthusiastic junior wr iter/web editor to add to our passionate team of travel-loving professionals. Based at Australian Traveller Media in Surry Hills, Sydney, your duties will include story research and writing for Australian Traveller magazine and its associated website as well as some administrative duties. This is a great opportunity for an energetic self-starter who wants to fast-track their career. What you can br ing to us: Enthusiasm, dedication and a desire to learn A love for the written word An interest in research An understanding that every job has bor ing bits, even travel journalism Requirements: A media, communications or journalism degree or certificate A love of travel, and an ability to take short work-related trips when required This entry-level role will suit someone who has recently completed a journalism degree or someone who currently holds a position with a magazine but wants to move from a PA or junior sub-editor role into a writing position. If you think you have what it takes, send your CV and a cover letter explaining why you are perfect for the role to editor Elisabeth Knowles at: [email protected] As part of the application process, we'd like you to write us a 600-word story about your favourite place in Australia. Please attach this to your email as a Word file. Applications close February 17, so get cracking!

  • 10www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    Sample Cover Letter

    The Cover Letter is abusiness letter so beformal. NEVER addressyour letter To Whom itMay Concern!

    ALWAYS use a personsname. If you dont know,telephone and find out.

    Open with a catchyheading. Use a large fontor make it bold. Its apromotional letter so youmust grab their interestright away. One page only.

    The opening paragraphshould stand out.. like awell written story, it grabsyour attention so you wantto read more.

    Use KEY WORDS.Key words are like beacons;employers will spot them amile away. Use the wordsthey used in their job ad.Tell them what youve doneand how this relates to whatthey are looking for.

    End with a close. Salespeople use this techniqueall the time. Tell them youare confident you can do agreat job; that they wontregret hiring you, and youlook forward to the interview.

    Include a PS (postscript).Everyone reads a PS souse this to re-state yourinterest and enthusiasm.

    28th January 2011

    Mary SmithEditor,The Australian TravellerSuite 75, 8-24 Kippax StreetSURRY HILLS NSW 2010

    Dear Ms Smith,

    Aspiring passionate writer who loves writing about travel

    My name is Job Hunter and ever since I can remember Ive writtenstories about faraway places. I would love the opportunity to work foryou and the chance it would give me to realise my ambition to become aprofessional travel writer.

    Please accept my application for the position advertised on SEEK for aJunior Travel Writer / Web Editor.

    I have just graduated with a journalism degree from the University ofWestern Sydney and am eager to take on a challenging role that gets mestarted on my career path. I am enthusiastic and have used my writingskills as a regular contributor to my high school and university maga-zines. I write a regular blog about things that interest me and through myblog and Facebook I have developed a passion for web design andcontent.

    During school holidays Ive worked as a receptionist, in customer serviceand have done administrative tasks in a small office such as filing,banking and even cleaning when required. But my obsession is travel andI get away at every opportunity. Travelling as a family we have visitedalmost all of the key tourist destinations throughout Australia. My last tripwas in a camper van exploring North Queensland ... I have some greatstories to tell!

    Im confident that I am a perfect fit for this job and you would neverregret hiring me as I would never let you down. Im reliable, honest,hardworking and not afraid to take on new assignments and challenges.

    I hope you give me the chance for an interview. I look forward to meet-ing you and convincing you that I am the right person for this job ... onewho will make a valuable contribution to Australian Traveller.

    I have attached my resume and a story about my favourite place inAustralia titled Jabba Jabba.

    Sincerely

    Signature

    Your Name

    PS: I am available for an interview at any time convenient to you andthank you for taking the time to read my application. This is my dreamjob and Im excited by the prospect of doing what I love to do. I lookforward to hearing from you soon.

    Job Hunter123 Grand High StreetNORTH SYDNEY NSW 2060

    Email:[email protected] 0408 000 000

  • 11www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    After you have written your resume and cover letter using the information contained in thisResume Guide, be sure you can answer yes to the following questions:

    Resume Checklist

    Layout and Appearance

    Is your resume visually appealing and easy to read? Have you included a cover letter with your resume? Have you checked for spelling mistakes, typos or grammatical errors? Does your resume look original and not based on a template? Are your address, phone number and email easy to read? Is your name at the top of each page and in bold? Preferably 2-3 pages in length. Is formatting (e.g. bold, font, bullet size, heading styles) consistent throughout the resume? Is there a good balance between text and white space? Is your resume written in an implied first-person voice with personal pronouns, such as I, me and

    my, avoided? Is the content flow logical and easy to understand?Resume Sections

    Are all sections clearly labelled? Are sections placed in the best order to highlight your strongest credentials? Have you used powerful headlines to highlight your career achievements and competencies? Is your work history listed in reverse chronological order (most recent job first)? Have you included phone referees?Target Job Title, Brand Statement & Profile Summary

    Have you headed up your resume with a Target Job Title? Have you added a Brand Statement of the value proposition you bring to the job? Have you written a compelling Profile that clearly showcases your key competencies, skills,

    experience and ability to do the job?

    Skills, Competencies and Accomplishments

    Does your resume clearly highlight your key competencies and technical skills? Does it contain selected career achievements most relevant to the job youre applying for? Are accomplishments quantified by using details - percentages, dollar amounts or other concrete

    measures of success? Do your accomplishment statements begin with strong action words? Are accomplishments separated from responsibilities?Relevance

    Is the information relevant to the hiring managers needs? Does your resume contain essential industry specific key words to ensure recruiters can find you

    with their applicant tracking software? Have you included additional information, such as awards and affiliations? Is your resume job specific? Make sure everything you mention shows how well-suited you are for

    the job youre applying for. Does your resume and cover letter sell your skills, achievements and personal attributes?

  • 12www.une.edu.au

    Copyright Myprofile Pty Ltd 2014Student Resume Guide

    Building your career brand onlineEmployers have been Googling job applicants for years to learn more about their online career brand, buteven more so in the future, employers will treat the Web as one giant database of potential job applicants -and youll need to have a strong online brand to be found. 61 percent of employers hired candidates afterreading good stuff about them online. What they liked was stuff about you that supported your resume,showed you communicated well, had the personality they were looking for and were a good fit.

    Before you start your job search take the time to remove images and comments from your website orFacebook page that you wouldnt want your boss or managers to read. Reset your privacy settings on all thesites youre on. If youre on Twitter, start a new account for your career and professional life.

    Use these online branding tools to establish or build your online career profile.

    LinkedIn profile

    If you are a professional - or an aspiring professional - you must have a profile on LinkedIn, a businessoriented networking site that consists of millions of experienced professionals from around the world,representing hundreds of industries from more than 200 countries. When you join, you can create a profilethat can serve as both a resume and an introduction to your career brand. Once your profile is completed,you then build connections with other members, getting introduced to new people through the people inyour network.

    Personal Website

    One of the best ways to build and promote your career brand is by developing a professional Website thatshowcases your key accomplishments. At a minimum, you should buy a domain name based on your nameand publish your resume. Even better, publish your career portfolio, content-rich articles, and other key-word-rich materials that will lead prospective employers looking for someone with your qualificationsdirectly to your site.

    Twitter account

    Every day, more and more individuals and businesses are tweeting information, ideas, links, and more - allin fewer than 140 characters per tweet (message). Twitter, a networking and micro-blogging site, enablespeople to connect and communicate - developing both a following of people as well as following the tweetsof others. Tweeting key information, resources, and other professional advice while building a following -is a very easy way to build your career brand.

    Professional blog

    If you can commit to writing regularly, creating a professional blog is a great tool for building your careerbrand. A blog is a specialised website that focuses on a particular subject (person, industry, profession) thatcan include news, analysis, commentary, and links in a variety of formats (including print, audio, images,and video). Showcasing your expertise and knowledge of your industry or profession is an excellent way tobuild your career brand.

    Social networking profiles/accounts

    Consider joining at least two social-networking sites. One should be a general social-networking site,(youre probably already on Facebook), and one should be career-specific such as LinkedIn (which you canfind by searching Google - most professions have multiple networking sites). While social networking is justthat - social - remember that networking with others (online and off) is one of the most powerful tools ofjob-hunting as the majority of jobs are filled through referrals, not through responses to job ads.

    Further information about resumesFor more information about resumes and to access an online resume builder, go to www.myresume.com.au

    MyCareerMatchTM is a product of MyProfile Pty Ltd founded in 2000 to help people fulfil their careerambitions and to assist companies find candidates with talent. For more than 10 years, MyProfile has earneda reputation as an industry leader in online assessments for careers and job matching. Our assessmentsare used by recruitment consultants, employers, HR managers, job services providers, welfare and youthservices; apprenticeship and indigenous services, careers advisers, schools, colleges and universities worldwide.