STEPHANIE FOLGER HANFORD22 Stoneleigh Drive, Lebanon, PA 17042 717.507.7651 stephaniehanford@comcast.net

CURRENT HIGHLIGHTSMEDIA MANAGEMENT | BUDGETING & ALLOCATION | GENERAL MOTOR CO-OP TRACKING & REIMBURSEMENTS | CUSTOMER RELATIONSHIP MANAGEMENT | REPUTATION MANAGEMENT | SOCIAL MEDIA MARKETING & MANAGEMENT | EMAIL MARKETING | INTERNET LEAD MANAGEMENT & CRM SUPPORT | WEBSITE DEVELOPMENT & CONTENT MANAGEMENT | SEO & SEM | EVENT PLANNING | CHARITABLE FUNDS | IT & SOFTWARE SUPPORT | REPORT GENERATION

EXPERIENCE

2007 –Present FREDERICK AUTOMOTIVE GROUP Lebanon, PAMARKETING MANAGER

Purchase various media sources for multiple brands and store locations Manage marketing and advertising budget in excess of $1 million annually Responsible for submitting applicable expenses to GM Co-Op funds for reimbursement Manage domains and websites Coordinate monthly digital advertising strategies Manage social media content for Facebook, Twitter, Instagram and Pinterest Manage donations, sponsorship and special event programs Offer in-house IT support and specialty software application support Acquire permits, negotiate leases, and organize set up necessary for off-site sales events Manage direct mail, email and targeted marketing campaigns for Sales & Service promotions Organize internal customer and/or staff events Mentor high school and college students during Summer internships Coordinated renovation planning and implementation for GM-specified modifications Coordinated expansion project of new 8,000 sq ft Collision Repair Center

1992 - 2001 HERSHEY FOODS CORPORATION Hershey, PASENIOR RESEARCH SCIENTIST & ASSISTANT STAFF SCIENTIST

Developed new product formulas, extend existing lines or reduced formula costs of multiple US and International product lines.

Worked closely with Quality Assurance, Production, Marketing, Nutrition and Legal departments regarding product issues.

Worked closely with ingredient suppliers to find cost savings opportunities. Adjusted ingredient blends to meet nutritional targets. Provided leadership and instruction to technicians and professionals assigned to assist on projects.

1990 – 1992 M&M/MARS, INC. Hackettstown, NJRAW MATERIAL SCIENTIST

Commissioned dairy raw materials that optimized quality, functionality, efficiency, and cost to make Mars Inc. products.

Identified, developed, and implemented innovative (internal and external) technologies and programs for improved dairy raw materials for Mars Inc. products.

Worked closely with and offered technical support to product/research and development, plant manufacturing, commercial buyers, and dairy suppliers.

Became one of two corporate specialists in crystallization technology for sweetened condensed milks and spray dried milk powder technology.

Organized an international forum for M&M/Mars associates to share knowledge, experiences, and plan for future research.

Developed expertise in chocolate and caramel processing with a focus on dairy component functionality.

Developed early stage prototypes of unique refrigerated snack foods. Utilized experimental designs for formula optimization. Supported consumer studies to determine target product audiences.

1987 - 1990 UNIVERSITY OF MASSACHUSETTS MARINE STATION Gloucester, MARESEARCH ASSISTANT

Responsible for diagnosing and implementing experiments to determine the effects of freezing and formaldehyde on the textural deterioration of fish muscle proteins.

Analyzed protein isolations using SDS-Page gel electrophoresis, determined protein solubility & hydrophobicity changes, ATPase activities, and ultrafiltration.

Collected and interpreted spectrophotometric analyses of protein samples.

1985 - 1986 HERSHEY FOODS CORPORATION Hershey, PAINGREDIENT RESEARCH TECHNICIAN INTERNSHIP

Supported efforts to understand the historical effects of processing of dairy components in order to build a new, modern processing facility without losing the standard flavor of an original formula.

Responsible for experimental design, including testing the activity of commercial enzymes, solvent/liquid extractions, and GC analysis.

Responsible for reporting analytical results, interpretations of GC chromatograms, calculation of data, and response factor determination for internal standard analysis.

Responsible for the preparation of samples for sensory evaluation.

EDUCATION M.S. Food Science, University of Massachusetts B.S. Chemistry, Lamar UniversityHigh School Diploma, Palmyra Area High School, Palmyra, PA