resumÉ / experience · south shore brewery • established 1995 • wisconsin's 7th micro •...
TRANSCRIPT
RESUMÉ / EXPERIENCE
SOUTH SHORE BREWERY
• ESTABLISHED 1995
•WISCONSIN'S 7TH MICRO
•NORTHERN WI'S FIRST
•WHOLESALE DISTRIBUTION
BEGINS 1995
“
”
WE ONLY USE THE FINEST INGREDIENTS
WHO DOESN’T SAY THAT?
• SINCE 2009 ALL THE BASE MALT IN ALL SSB BEERS IS FROM BARLEY FROM FARMS WE HELPED ESTABLISH
• SINCE 2008 WI GROWN HOPS ARE 100% IN OUR CORE BRANDS
PERSPECTIVE – WHICH ANGLE?
MARKETING
• INGREDIENTS – DOES THE
CUSTOMER REALLY CARE?
•WHAT DRIVES “LOCAL”
MARKETING
UNIQUENESS
•TERRIOR – IS IT A
REAL THING?
COST
• RETAIL
• STYLE
HOW ABOUT THIS ANGLE?
ECONOMIC
• COMBINES ALL THE ABOVE
• DRIVES THE “LOCAL”
• CARBON FOOTPRINT WILL BECOME A REALITY
• RELATIONSHIPS ARE VERY IMPORTANT
OUR INVESTMENTS
OUR INVESTMENTS