restotech final powerpoint presentation
TRANSCRIPT
RestoTech.Inc
What We Do
To provide our customers
with an innovative technology
that will increase their
productivity as a business
and to provide their
customers with a product
that will enhance their
dining experience.
• Electronic 8x6 inch touch screen menu device
• Color crisp high resolution LED screen display
• Lightweight and user-friendly
• Intuitive
• 2 product lines: U-Dine & U-Order
The Future is Here
Target Market
• U-ORDER (Casual Restaurants)- Many Franchises that fit U-Order's target market
- Applebee’s, Friday’s, Red Lobster
- Many locations-->More Units Sold-->More Profits
- Must Abide by Regulations
- Will be easy to change if regulations change- No need for new menus
• U-DINE (Upscale Restaurants)- Regulations are not for this target market More upscale higher
class, and unique- Not 20+ locations with same name
Regulatory Environment
• Any restaurant with 20 or more locations with the
same name must:
- Print calories on the menu’s
- Provide additional nutritional information upon request
- Post statements with
recommended caloric intake
Source: US Dept. of Commerce
• Total Restaurant Industry sales in 2011: $604 billion
Source: restaurant.org
Environmental Analysis
Environmental Analysis (con’t)
Source: restaurant.org
• Restaurant sales growth in 2011 compared to 2010
• New highly intuitive menu
• Adapts to consumer
preferences
• Updated menu
Consumer Satisfaction
• Ability to instantaneously change the menu language
• Items description with image
• Suggestions of both alcohol and non-alcohol
beverages with dishes picked by consumer
• Reduces employee error
• Keeps track of transactions– Customized reports in real-time
• QuickBooks
• Helps increase spontaneous sales through item illustration
• Tremendously speeds up service/turnaround time– Reduce employee error
• Edit and update menu electronically
Benefits to the Restaurateur
FlexibilityInflexible
Efficient
Inefficient
U-Order
U-Dine
Standard Menu
MenuPad
Standard
Blackboard
Perceptual Mapping
U-Order Marketing Mix
Product
•Electronic multifunctional menu
•Easily integrated and updated
•5 year warranty
Price
•Price Skimming strategy
•$75 per device
•Free software update
Promotion
•B2B Discount – greater discount on bigger orders
•Sales Team Promoting
•Social media
•Trade fairs
Place
•Distributed through regional sales force and website
•Initially sold in major US cities, then expand globally
U-Dine Marketing Mix
Product
•Same functionality as U-Order
•Elegantly designed
•Encased in fine leather
•Customized
•7 year warranty
Price
•$150 per device
•Free software update
•Lifetime maintenance services
Promotion
•Sales team promotion
•Trade shows
•Referrals resulting big sales will get 10% off next order
Place
•Distributed personal sales team
•Emphasis on relationship building
•Website
Financials
Financials
Financials
Financials
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
0
25
0
50
0
75
0
10
00
12
50
15
00
17
50
20
00
22
50
25
00
27
50
30
00
32
50
35
00
37
50
40
00
CO
ST-V
OLU
ME-
PR
OFI
T
NET UNITS (250)
Breakeven Analysis
NET
UNITS
NET
REVENUE
FIXED
COST
VARIABLE
COST
TOTAL
COST
TOTAL
PROFIT
0 $0 $83,488 $0 $83,488 -$83,488
250 $37,500 $83,488 $18,750 $102,238 -$64,738
500 $75,000 $83,488 $37,500 $120,988 -$45,988
750 $112,500 $83,488 $56,250 $139,738 -$27,238
1000 $150,000 $83,488 $75,000 $158,488 -$8,488
1250 $187,500 $83,488 $93,750 $177,238 $10,262
1500 $225,000 $83,488 $112,500 $195,988 $29,012
1750 $262,500 $83,488 $131,250 $214,738 $47,762
2000 $300,000 $83,488 $150,000 $233,488 $66,512
2250 $337,500 $83,488 $168,750 $252,238 $85,262
2500 $375,000 $83,488 $187,500 $270,988 $104,012
2750 $412,500 $83,488 $206,250 $289,738 $122,762
3000 $450,000 $83,488 $225,000 $308,488 $141,512
3250 $487,500 $83,488 $243,750 $327,238 $160,262
3500 $525,000 $83,488 $262,500 $345,988 $179,012
3750 $562,500 $83,488 $281,250 $364,738 $197,762
4000 $600,000 $83,488 $300,000 $383,488 $220,000
FIXED COST $ 80,000
VARIABLE COST $ 75.00
NUMBER OF UNITS 250
UNIT PRICE $ 150.00
Financials
20%
26%30%
24%
500,000 Investment
Marketing Production
R & D Operating Costs
Allocating the $500,000 Investment:
• $100,000 for Marketing
• $130,000 for Initial Production
• $100,000 for R & D
• $170,000 for Operating Expenses
• Seeking: $500,000 Investment for 10% Equity
• 5 Year Buy-Back Option for $1,000,000