responsive web design you are not superman! #methodcamp14
TRANSCRIPT
@j8matteo - @intesys_IT #methodcamp2014
RWD YOU ARE NOT SUPERMAN
ONE SITE FITS FOR ALL …SURE?
SALES MANAGER WAS EXCITED
ALSO DEVS WERE EXCITED
GOOGLE SAID MULTISCREEN
UX GURU SAID «OK!»
SEO NINJA SAID «OK!»
EVEN CHUCK SAID «OK!»
WE FOUND OUR SUPERHERO: RWD!
AND PEOPLE?
THE REAL UX DESIGNER
THE REAL UX DESIGNER
IT’S THE USER
RESTART FROM PEOPLE
GIVE PEOPLE PRODUCTS WITH SOUL
LET THEM LIVE INTIMATE
EXPERIENCES
TRUE STORY
Sales Manager
«We sold reponsive website>
TRUE STORY
Super comunication Agency
UI was designed as if it were a sheet of A4 UX was not designed
TRUE STORY
Me «stop»
TRUE STORY
- Delivery desktop site first (like mvp) - Watch Analytics
- Listen User - See User journey
- Collect UI and UX pattern of devices - Don’t change paths - Don’t create new UI
- Parse text and enhance it
TRUE STORY
RWD partially adopted increase 2% after one month Increase 5% after two month
RWD IS A TOOL
NOT A SOLUTION
RWD IS NOT SUPERMAN
