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@j8matteo - @intesys_IT #methodcamp2014
RWD YOU ARE NOT SUPERMAN
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ONE SITE FITS FOR ALL …SURE?
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SALES MANAGER WAS EXCITED
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ALSO DEVS WERE EXCITED
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GOOGLE SAID MULTISCREEN
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UX GURU SAID «OK!»
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SEO NINJA SAID «OK!»
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EVEN CHUCK SAID «OK!»
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WE FOUND OUR SUPERHERO: RWD!
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AND PEOPLE?
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THE REAL UX DESIGNER
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THE REAL UX DESIGNER
IT’S THE USER
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RESTART FROM PEOPLE
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GIVE PEOPLE PRODUCTS WITH SOUL
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LET THEM LIVE INTIMATE
EXPERIENCES
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TRUE STORY
Sales Manager
«We sold reponsive website>
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TRUE STORY
Super comunication Agency
UI was designed as if it were a sheet of A4 UX was not designed
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TRUE STORY
Me «stop»
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TRUE STORY
- Delivery desktop site first (like mvp) - Watch Analytics
- Listen User - See User journey
- Collect UI and UX pattern of devices - Don’t change paths - Don’t create new UI
- Parse text and enhance it
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TRUE STORY
RWD partially adopted increase 2% after one month Increase 5% after two month
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RWD IS A TOOL
NOT A SOLUTION
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RWD IS NOT SUPERMAN
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